【boy是哪个国家的品牌?】
boy,1904年诞生于德国。1935年,注册为品牌商标,成为德国伞具品牌之一,与Kortenbach的Kobold以及Bremshey的Knirps并称德国三大伞具品牌。传承本土品牌的“血统”,追求年轻、多变的个性风格。以生活的调色盘(Living Palette)为主题,演绎欧洲时尚色彩,紧跟流行时尚。
轻奢定位,融入时尚潮流设计元素;保留德国严谨制作工艺,坚持德国工匠精神,展现简约质感的品牌特征。惯常在工艺上,运用高超细腻的手法,在细节处采用手工缝合,每件作品都灵动着文艺气息,唯美略参随性,伴随时尚“玩味元素”时代的到来。
用心的细节设计,优雅从容的轻奢体验。boy的轻奢定位,成为欧洲百货公司与特殊连锁商店(Special shop)的主推伞具品牌。
生活的调色盘:boy以生活的调色盘(Living Palette)为主题,演绎欧洲时尚色彩,成为时尚百搭的伞具品牌。boy重视时尚的包装设计以及伞的外在价值。整体的轻奢定位,符合注重生活品质,对时尚潮流有一定了解,并喜欢日常着装搭配的年轻人。
轻奢定位
Color Your Life,boy延续了一个多世纪的Slogan,点亮你的色彩人生。
boy拥有德国品牌的“血统”,追求年轻、多变的时尚潮流,逐渐形成自己的个性“轻奢”风格。专注细节设计,优雅从容的轻奢体验,物超所值的消费理念。满足不同需求,紧跟时尚潮流!
boy用灵魂叙述着,本世界失落但却依旧存在的“真诚气质”。以细节迎战市场,是boy一贯的品质,向人们表达着一种生活态度。始终朝着Industry地位迈进,越发优雅、淡定。
英文翻译:Boy was born in Germany in 1904. In 1935, it was registered as a brand trademark and became one of the umbrella brands in Germany. It was named as the three largest umbrella brands in Germany together with Kobold of kortenbach and knirps of bremshey. Inherit the "lineage" of local brands and pursue young and changeable personality style. Take the living palette as the theme, deduce the European fashion color, and keep up with the fashion. Light luxury positioning, integration of fashion design elements; keep strict German production process, adhere to the German craftsmanship spirit, show the brand characteristics of simple texture. In terms of craftsmanship, it is customary to use superb and delicate techniques and hand stitching at the details. Each work is full of literary and artistic flavor, aesthetic and slightly participatory, with the advent of the era of fashion "pondering elements". Attentive detail design, elegant and leisurely luxury experience. Boy's luxury orientation has become the main umbrella brand of European department stores and special stores. Palette of life: with the theme of living palette, boy interprets European fashion color and becomes a fashionable umbrella brand. Boy attaches great importance to fashionable packaging design and the external value of umbrella. The overall luxury orientation is in line with the young people who pay attention to the quality of life, have a certain understanding of fashion trends, and like the daily dress matching. Light luxury positioning coloryourlife, boy has continued slogan for more than a century, lighting up your colorful life. Boy has the "pedigree" of German brand, pursues young and changeable fashion trend, and gradually forms its own personality "light luxury" style. Focus on detail design, elegant and leisurely luxury experience, and value for money consumption concept. Meet different needs, keep up with fashion trend! Boy narrates with his soul the "sincere temperament" of the lost but still existing world. Facing the market with details is the consistent quality of boy, expressing a kind of life attitude to people. Always moving towards the status of industry, becoming more elegant and calm.
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