【德氏Deshi是哪个国家的品牌?】
创于1987年,国内冷饮行业知名品牌,以冷饮食品、奶制品制造为主的大型冰淇淋企业集团,其鲜奶糕/拔拔凉/大果较为经典
沈阳德氏冷饮食品有限公司成立于1987年,经过多年的悉心经营,如今旗下已建立沈阳、鞍山、长春、哈尔滨、天津等数家子公司,员工数千人,市场网络遍布东北、华北等区域。
德氏从建厂到终端销售,始终秉承“先建市场、后建工厂、以厂养站、以站促厂”的网络建设策略。从价格竞争到服务品牌战略,始终以“看得到、买得到、买得起”为营销宗旨,目前终端投入冰柜十余万台,牢固控制了市场前沿,提高了竞争优势。
德氏从创立之初就很注重企业文化的营造,把“以德立业、以人为本”作为企业理念,创造各种条件给员工展示能力,提升员工的素质。公司推行现代企业的6S管理,通过引进现代检验设备和生产设备,进行硬件投入。先后投入近千万元,引进了北京、上海和台湾的企业咨询管理机构,从现代化企业管理模式入手,引进和借鉴ISO9002管理标准、GMP生产标准和美国哈佛大学产品生命周期理论,提升企业的管理水平和质量监控体系。
冷饮市场风云变幻,德氏,感应时代召唤,肩负自身使命,用勤劳与智慧厚积大德,用才情与胆识勃发健行。德氏,立足德之大端,稳步向前,必将在时代感召中,引吭高歌,载誉前行,一承荣尊。
英文翻译:Founded in 1987, it is a large-scale ice cream enterprise group that is famous in the domestic cold drink industry and mainly manufactures cold drink food and dairy products. Its fresh milk cake / pullulan / big fruit is more classic. Shenyang De's cold drink Food Co., Ltd. was founded in 1987. After years of careful operation, now it has established several subsidiaries in Shenyang, Anshan, Changchun, Harbin, Tianjin, etc. with thousands of employees The market network covers the northeast, North China and other regions. From the establishment of the factory to the terminal sales, dethrone always adheres to the network construction strategy of "building the market first, building the factory later, maintaining the station by the factory, and promoting the factory by the station". From the price competition to the service brand strategy, we always take "see, buy, buy" as the marketing purpose. At present, more than 100000 refrigerators are put into the terminal, which firmly controls the market front and improves the competitive advantage. From the very beginning of its establishment, De's attaches great importance to the construction of corporate culture, takes "building a business with morality and people-oriented" as the corporate philosophy, creates various conditions to show the ability of employees, and improves the quality of employees. The company implements 6S management of modern enterprises, and carries out hardware investment by introducing modern inspection equipment and production equipment. It has successively invested nearly ten million yuan, introduced the enterprise consulting management institutions in Beijing, Shanghai and Taiwan, started with the modern enterprise management mode, introduced and borrowed ISO9002 management standard, GMP production standard and the product life cycle theory of Harvard University in the United States, and improved the management level and quality monitoring system of the enterprise. The cold drink market is changing. The German family, sensing the call of the times, shoulders its own mission, accumulates great virtue with diligence and wisdom, and thrives in hiking with talent and courage. De family, based on the great end of virtue and moving forward steadily, will surely be inspired by the times, singing loudly, marching forward with honor and honor.
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