【东来顺是哪个国家的品牌？】

东来顺集团是中国知名清真连锁餐饮服务和多元化产品服务供应商，致力于"传承§精典§健康§品质"的美食经营理念，让来店里品尝东来顺的顾客在更适合的就餐环境中吃到符合其消费需求的菜品；让到商超的顾客能将东来顺更丰富实惠的特色产品带到家庭餐桌，让更多的消费者能品尝到东来顺的美食。

东来顺集团目前下设东来顺餐饮直营、东来顺清真食品、东来顺特许加盟、东来顺肉业加工等业务板块，拥有东来顺餐饮直营门店23家，覆盖北京、武汉、杭州、银川、哈尔滨、青岛等六个城市，初步形成了以北京、武汉为依托的北南直营区域发展格局。餐饮特许加盟业务保持着全国130家左右的门店数量规模，地区分布较为均衡，覆盖到23个省市自治区。

东来顺清真食品业务板块以自有品牌冷速冻定型包装产品为主产品，面向零售商超为主渠道，近几年也取得了突飞猛进的发展，目前拥有20余家经销商，覆盖华东、华北、华中、华南等五大区域，开发了130家超市的4000家网点的渠道销售网络。经营品种包括牛羊肉系列、调料系列、面点系列等达多类260种产品，诸多品牌的产品与服务组合，拓展了东来顺集团规模化、多元化的市场发展空间，也为更多消费者所熟知。同时，东来顺集团利用二十多年连锁特许经营资源和企业品牌资源，进行过业务整合和收购，完善资源配置体系、管理架构和运行机制，持续提升企业竞争力。

东来顺的历史可以追溯到1903年，是中华老字号中为数不多的历史悠久且经营业绩稳定、发展有序的餐饮企业。2003年，东来顺成立集团公司；2005年东来顺集团与首旅集团重组，"东来顺"被列入首旅优秀品牌，几年来得到长足发展。目前，东来顺集团整体年收入规模可达近三亿元，创利千万元。东来顺集团在品牌方面荣获了"中华老字号"、"中国驰名商标"以及"国家级非物质文化遗产"项目等国家级荣誉称号；在经营管理方面，荣获了"中国特许经营连锁百强"、"清真餐饮企业优秀管理奖"、"年度中国餐饮百强企业"等大小殊荣百余项。在2008年北京奥运会、2010年广州亚运会以及历年两会等重大活动中，东来顺均以不同方式承担服务接待任务。

我们将秉承"精诚所至，以客为贵；业精于勤，以德为先；励精更始，以人为本"的企业信条，以"布局多元化多业态的业务领域，扩大点面结合的终端市场占有率，形成稳步健康的盈利模式"为目标的硬实力建设和以"具有标准化的管控力、具有代表性的企业影响力、具有社会责任的公信力、具有文化内涵的感召力"的软实力建设相结合的发展思路，体现社会、企业、员工三者价值的统一。

英文翻译：DongLaiShun group is a well-known halal chain catering service and diversified product service provider in China. It is committed to "inheriting the food management concept of" Jingdian health quality ", so that customers who come to DongLaiShun can enjoy the dishes that meet their consumption needs in a more suitable dining environment, and customers who come to Shangchao can bring DongLaiShun's more abundant and affordable featured products to the family table, Let more consumers enjoy the delicious food of DongLaiShun. At present, DongLaiShun group consists of DongLaiShun catering direct business, DongLaiShun halal food, DongLaiShun franchise, DongLaiShun meat processing and other business sectors. It has 23 DongLaiShun catering direct business stores, covering six cities, including Beijing, Wuhan, Hangzhou, Yinchuan, Harbin, Qingdao, and initially formed a North South direct business regional development pattern relying on Beijing and Wuhan. The franchise business of food and beverage maintains the number and scale of about 130 stores nationwide, with a relatively balanced regional distribution covering 23 provinces and autonomous regions. DongLaiShun halal food business segment is mainly composed of its own brand cold frozen and finalized packaging products, which is oriented to retailers' Super channels. In recent years, it has also made rapid development. At present, it has more than 20 distributors, covering five regions including East China, North China, central China and South China, and has developed a channel sales network of 4000 outlets in 130 supermarkets. The business varieties include 260 kinds of products, such as beef and mutton series, seasoning series, pastry series, etc. the product and service combination of many brands has expanded the large-scale and diversified market development space of DongLaiShun group, which is also well known to more consumers. At the same time, DongLaiShun group has used chain franchise resources and enterprise brand resources for more than 20 years to carry out business integration and acquisition, improve resource allocation system, management structure and operation mechanism, and continuously improve the competitiveness of enterprises. DongLaiShun's history can be traced back to 1903. It is one of the few catering enterprises with a long history, stable business performance and orderly development. In 2003, DongLaiShun established a group company; in 2005, DongLaiShun group and the first tourism group were restructured, and "DongLaiShun" was listed as the first tourism excellent brand, which has made great progress in recent years. At present, the overall annual income scale of DongLaiShun group can reach nearly 300 million yuan and generate profits of 10 million yuan. In terms of brand, DongLaiShun group has won national honorary titles such as "China time honored brand", "China famous brand" and "national intangible cultural heritage"; in terms of operation and management, it has won more than 100 awards such as "China's top 100 franchise chains", "halal catering enterprise excellent Management Award", "China's top 100 catering enterprises of the year". In major events such as the 2008 Beijing Olympic Games, 2010 Guangzhou Asian Games and the past two sessions, DongLaiShun has undertaken service and reception tasks in different ways. We will adhere to the corporate tenet of "sincerity, customer first; diligence, morality first; innovation, people-oriented", build hard strength with the goal of "layout of diversified business areas, expand the end market share of point to area integration, and form a steady and healthy profit model", and "standardized management and control, representative corporate influence The development idea of combining the construction of soft power with the public trust of social responsibility and the appeal of cultural connotation embodies the unity of the values of society, enterprises and employees.

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