【Fanta芬达是哪个国家的品牌?】
Fanta芬达,1940年代在欧洲开始风行的饮料,1960年被可口可乐公司并购,以橘子汽水为核心口味的软性碳酸饮料
芬达汽水(fanta)是1940年代在欧洲开始风行的饮料,1960年被可口可乐公司所并购。芬达橘子汽水是主要的核心口味,占有70%的销售量,但其它的水果口味也有众多爱好者。明亮的包装色彩、鲜明的水果口味、富含气泡等特色是芬达汽水广受欢迎的原因。新的品牌形象由visitoffice设计,在字体设计上外形更加柔和充满动感,图案的表现上突出表现芬达汽水为软性碳酸饮料,富有欢乐、幽默、爱玩的个性。visitoffice在品牌要素的视觉传达上通过超炫的插画、图形、色彩,配合在一起,根据不同的区域设置传递不同信息,来满足消费者对不同口味的需求。
芬达汽水共有四种口味:橘子、草莓、青苹果和葡萄;销售量较大的橘子汽水,在全球已经几乎都有贩卖。芬达汽水为软性碳酸饮料,口味种类众多,有香橙、青柠、葡萄、苹果、冰橙等,提供喜欢喝酸甜气泡饮料的年轻人,多样化的口味选择,以满足其想尝试新滋味、追求欢乐、多采多姿的感官享受,并能与家人朋友一达起分享快乐的时光。
可口可乐公司(Coca-Cola Company)成立于1892年,总部设在美国乔亚州亚特兰大,拥有全球48%市场占有率,可口可乐在200个国家拥有160种饮料品牌,包括汽水、运动饮料、乳类饮品、果汁、茶和咖啡。
可口可乐在中国 辉煌八十载:
可口可乐公司于1927年进入中国,到1948年,上海已成为在美国境外年销售量超过1百万箱的重要市场。在经历了上世纪中叶的成功以后,可口可乐公司及时把握1979年中美建交和改革开放所带来的商机,成为重返中国市场的国际消费品公司。自1981年可口可乐公司在京设立装瓶厂至今,公司的系统已经遍布全国,拥有30家装瓶公司和35个装瓶厂房,并在就业、税收、本地采购、技术引进、人才培养等诸多方面促进了中国经济的发展。
创纪录的增长:
2004年,可口可乐公司再次创下令人瞩目的生产纪录:在国内的总产量突破1000亿瓶。
经过我们全系统的努力,可口可乐公司的众多品牌走入了中国万千寻常百姓家,做到了真正的家喻户晓,并成为中国消费者心目中受欢迎的软饮料。近几年来,可口可乐中国系统以每年两位数的惊人成绩飞速增长,成功地将「可口可乐]和「雪碧」塑造成为中国具知名度的两个汽水饮料品牌。
创新产品:
创新是可口可乐系统成长发展的动力之源。公司深入了解消费者的需求,并将非凡创造力与现代科学技术相结合,为广大消费者、客户以及装瓶伙伴创造与众不同的利益。非碳酸饮料市场是可口可乐公司近几年来在中国取得骄人业绩的又一领域。公司先后推出了「美汁源」、「雀巢」冰爽茶、「茶研工坊」、「健康工房」、「酷兒」乳酸味饮料等一系列独具创新的非碳酸饮料。这些产品深受中国消费者喜爱,进一步强化了我们在非碳酸饮料市场的优势。
作为一家一贯推行本土化战略的全球企业,公司始终紧随中国消费者的喜好,不断研发高品质的新产品,来满足现在消费者对健康的追求。与此同时,可口可乐公司的品牌还通过一系列极富创意和激情的品牌推广、电视广告、新颖的包装和各种消费者活动,与中国消费者建立起强有力的联系。
英文翻译:Fanta Fanta, a popular beverage in Europe in 1940s, was acquired by Coca Cola company in 1960. Fanta, a soft carbonated beverage with orange soda as its core taste, became popular in Europe in 1940s and was acquired by Coca Cola company in 1960. Fanta Orange Soda is the main core flavor, accounting for 70% of sales, but there are many fans of other fruit flavors. Bright packaging color, bright fruit taste, rich in bubbles and other characteristics are the reasons why Fanta soda is popular. The new brand image is designed by visitoffice. In the font design, the shape is softer and full of movement. In the pattern performance, it highlights that Fanta soda is a soft carbonated drink, full of joy, humor and playful personality. Visitoffice, in terms of visual communication of brand elements, delivers different information according to different regional settings through superb illustration, graphics and colors to meet the needs of consumers for different tastes. There are four flavors of Fanta soda: orange, strawberry, green apple and grape; orange soda, which has a large sales volume, has been sold almost all over the world. Fanda soda is a soft carbonated drink with a wide variety of flavors, including orange, lime, grape, apple, ice orange, etc. it provides young people who like to drink sour and sweet bubble drinks with a variety of taste options to meet their sensory enjoyment of trying new taste, pursuing happiness and diversity, and can share happy time with their family and friends. Coca Cola company, founded in 1892, is headquartered in Atlanta, Georgia, USA, with 48% of the global market share. Coca Cola has 160 beverage brands in 200 countries, including soda, sports drinks, dairy drinks, juice, tea and coffee. Coca Cola has been in China for 80 years: Coca Cola company entered China in 1927. By 1948, Shanghai had become an important market with an annual sales volume of more than 1 million cases outside the United States. After the success of the middle of the last century, Coca Cola company timely grasped the business opportunities brought by the establishment of diplomatic relations between China and the United States and the reform and opening up in 1979, and became an international consumer goods company returning to the Chinese market. Since the Coca Cola company set up a bottling plant in Beijing in 1981, the company's system has spread all over the country, with 30 bottling companies and 35 bottling plants, and has promoted the development of China's economy in employment, tax, local procurement, technology introduction, talent training and many other aspects. Record growth: in 2004, Coca Cola again set a remarkable production record: its total domestic production exceeded 100 billion bottles. Through the efforts of our whole system, many brands of Coca Cola company have entered thousands of ordinary people's homes in China, and become a real household name, and become a popular soft drink in the minds of Chinese consumers. In recent years, Coca Cola's China system has grown rapidly with double-digit results every year, and successfully shaped "Coca Cola" and "Sprite" into two well-known soda beverage brands in China. Innovative products: innovation is the power source of Coca Cola system growth and development. The company deeply understands the needs of consumers and combines extraordinary creativity with modern science and technology to create unique interests for consumers, customers and bottling partners. The non carbonated beverage market is another area in which Coca Cola has made remarkable achievements in China in recent years. The company has launched a series of unique non carbonated drinks, such as "meizhiyuan", "Nestle" iced tea "," Tea Research Workshop "," Health workshop "and" queer "lactic acid beverage. These products are deeply loved by Chinese consumers, further strengthening our advantages in the non carbonated beverage market. As a global enterprise that has always carried out the localization strategy, the company has always followed the preferences of Chinese consumers and constantly developed high-quality new products to meet the current consumers' pursuit of health. At the same time, Coca Cola's brand has also established strong ties with Chinese consumers through a series of creative and passionate brand promotion, TV advertising, innovative packaging and various consumer activities.
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