【牡丹是哪个国家的品牌？】

上海烟草集团有限责任公司是一家工商一体，以京津沪卷烟工业为主的，多元化、集约化、现代化的大型国有企业。公司拥有专业水准的卷烟工业及烟草储运、印刷、材料等配套工业，并涉足物流、酒店以及金融保险等行业，控股、参股企业近50家。2017年，公司累计完成卷烟产量255.22万箱，商业销售284.38万箱；实现工商税利1087.18亿元，上缴财政1012亿元，巩固了工商税利、上缴财政两个超千亿的重要成果。

公司聚焦以中华“百万千亿”升级版为核心的“1+3”品牌发展新目标，着力保持品牌良好发展状态。始终保持“中华”品牌优势地位；加快构建品牌集群，充分发挥带领和带动作用；不断丰富中端品牌规格，切实体现基础和稳定作用；积极推进新型烟草制品研发，牢固树立中式特色产品理念。公司出品的“熊猫”、“中华”、“中南海”、“红双喜”、“牡丹”、“恒大”、“凤凰”、“大前门”等名优卷烟畅销国内、远销海外。

公司始终坚持“服务创造价值”理念，积极打造上海烟草商业“海烟”服务品牌。通过优化营销、驱动营销并重的市场营销体系，不断提高市外市场建设水平；通过深化卷烟市场化取向改革，不断完善以“电子商务、现代物流、工商协同、集约经营”为主要特征的30000余家卷烟销售网络，持续推进现代卷烟流通体系建设；通过坚持“走出去”发展战略，加强品牌、市场和客户关系建设，进一步提升集团品牌在海外市场的影响力和美誉度，市场覆盖面位居行业前列。“海烟”服务体系的建立和完善，树立了上海烟草“诚信、共赢、负责任”的企业形象。

公司着力增强多种经营的市场竞争力，积极提升以“王宝和”为龙头的宾馆酒店业和品牌形象。王宝和大酒店、上海大酒店、中华园大饭店、海烟大酒店等宾馆酒店，以及“王宝和蟹宴”、“长春食品”、“叙友茶庄”、“哈氏西点”等品牌，在促进集团经济、扩大集团影响中发挥了重要作用。

当前，公司坚持稳中求进总基调，坚持“发展、改革、规范”工作主线，围绕“品牌新动力、产能新布局、改革新势能、文化新内涵”主要任务，突出市场和创新两大发展导向，推进新品培育、园区试产、商业增效、文化建设、成本稳控、队伍提质、规范服务等七项年度工作，大力支撑新“1+3”品牌升级发展，努力推动上海烟草高质量可持续发展。

英文翻译：Shanghai Tobacco Group Co., Ltd. is a large-scale state-owned enterprise integrating industry and commerce, focusing on Beijing Tianjin Shanghai cigarette industry, diversified, intensive and modern. The company has professional cigarette industry, tobacco storage and transportation, printing, materials and other supporting industries, and has set foot in logistics, hotel, financial insurance and other industries, holding and holding nearly 50 enterprises. In 2017, the company's total cigarette output was 2.5522 million boxes, and its commercial sales were 2.8438 million boxes. The company realized industrial and commercial tax profits of RMB 108.718 billion and turned over financial revenue of RMB 101.2 billion, consolidating two important achievements of over 100 billion in industrial and commercial tax profits and turned over financial revenue. The company focuses on the new goal of "1 + 3" brand development with the core of China's "one billion" upgraded version, and strives to maintain a good brand development status. We will always maintain the dominant position of "China" brand, accelerate the construction of brand clusters, give full play to the leading and driving role, constantly enrich the specifications of middle-end brands, effectively reflect the foundation and stability role, actively promote the research and development of new tobacco products, and firmly establish the concept of Chinese style featured products. The famous and excellent cigarettes produced by the company, such as "Panda", "China", "Zhongnanhai", "Hongshuangxi", "Peony", "Evergrande", "phoenix", "daqianmen", are sold well at home and abroad. The company always adheres to the concept of "service creates value" and actively creates Shanghai tobacco commercial "Haiyan" service brand. By optimizing the marketing system with equal emphasis on marketing and driving marketing, we will continue to improve the level of market construction outside the city; by deepening the reform of cigarette marketing orientation, we will continue to improve the sales network of more than 30000 cigarettes, which is characterized by "e-commerce, modern logistics, industrial and commercial cooperation and intensive management", and continue to promote the construction of Modern Cigarette circulation system; by adhering to the "going out" development Exhibition strategy, strengthen the construction of brand, market and customer relationship, further enhance the influence and reputation of the group brand in overseas market, and the market coverage is in the forefront of the industry. The establishment and improvement of "Haiyan" service system has established the corporate image of "integrity, win-win and responsibility" of Shanghai tobacco. The company strives to enhance the market competitiveness of diversified operations, and actively promotes the hotel industry and brand image led by "Wang Baohe". Wangbaohe Hotel, Shanghai Hotel, Zhonghua Garden Hotel, Haiyan Hotel and other hotels, as well as "wangbaohe crab feast", "Changchun food", "Xuyou tea house", "Harbin West Point" and other brands, play an important role in promoting the group's economy and expanding the group's influence. At present, the company adheres to the general tone of seeking progress while maintaining stability, adheres to the main line of "development, reform and standardization", focuses on the main tasks of "brand new power, new layout of production capacity, new potential of reform and new connotation of culture", highlights the two development directions of market and innovation, and promotes new product cultivation, park trial production, commercial efficiency, cultural construction, cost stability control, team quality improvement and standardized service We will vigorously support the upgrading and development of the new "1 + 3" brand and strive to promote the high-quality and sustainable development of Shanghai tobacco.

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