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英文翻译：In the 1980s, Dietrich mattitz was inspired by functional drinks from the Far East and founded the Red Bull company of Austria. He developed the formula of Red Bull energy drink and developed a unique marketing concept for Red Bull. On April 1, 1987, Red Bull energy drink was first sold in the domestic market of Australia (Austria). This time, it's not just the sale of a new product, but also the birth of a new product concept. Today, Red Bull has been sold in 171 countries and regions, with a total sales volume of over 62 billion cans so far. By the end of 2016, Red Bull Austria had 11865 employees in 171 countries and regions - compared with 10997 employees in 169 countries and regions at the end of 2015. In 2016, Red Bull sold 6.062 billion cans globally, an increase of 1.8% compared with 2015, when sales volume has been very successful. The turnover of the company exceeded 6 billion euros for the first time, from 5.903 billion euros in 2015 to 6.029 billion euros in 2016. The main reasons behind these positive figures are significant sales growth in various markets: Chile (+ 28%), Scandinavia (+ 13%), Poland (+ 13%), the Netherlands (+ 12%) and South Africa (10%), as well as efficient cost management and continuous brand investment. In terms of later development, Red Bull mainly focuses on the core markets in Western Europe and the United States and the growth markets in the Far East, and will continue to focus on the development of various versions of red bull in the global market.

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