【红豆家纺HOdo是哪个国家的品牌？】

成立于1998年，隶属红豆集团旗下，从事HOdo红豆家纺连锁专卖/电子商务/家纺生产/小商品四大产业，满足家居纺织品一站式消费方式。

红豆集团位于江苏省无锡市，旗下拥有十三家子公司，八十五家三级企业及美国纽约、洛杉矶两个分公司，一个柬埔寨工业园，员工30000余名，产品涉及纺织服装、橡胶、机械、地产、生物制药等领域。

红豆家纺有限公司是红豆集团子公司之一，自1998年成立以来，红豆家纺不断推进品牌建设，实现转型升级，逐渐形成了HOdo红豆家纺连锁专卖、电子商务、家纺生产、小商品四大产业布局。红豆家纺始终坚持“品质至上”，集设计、生产、销售于一体，以“亲情、爱情、友情”为品牌的核心理念，坚持“平民、平实、平价、平和”的市场定位，积极打造“温馨、经典、时尚”的家纺产品。产品涵盖家居产品全系列，被芯系列、套件系列、枕芯系列、婚庆系列、绒毯系列、床垫系列、夏凉系列等上千种产品，以满足家居纺织品一站式的消费方式。

在红豆集团的大力支持和引导下，红豆家纺已经奠定了坚实的后盾。今天，红豆家纺凭借其品牌优势以及精细化、专业化、制度化管理优势，已成为家纺行业的新生代表力量。目前红豆家纺床上用品以中高等级产品为主，产品系列几乎囊括所有家纺品种，目前已建成遍布全国29个省、市、自治区各大、中城市近千家零售网点。

红豆家纺依托品牌优势的同时，于2005年成立了专业的家纺研发中心，拥有一支高素质设计团队，竭力为企业提供专业化的配套服务。现在已经形成从花型设计、款式设计到整体品牌定位、产品形象设计和营销策划的功能齐全的设计中心。企业现有的18000平方的家纺车间，更是一个集研发、生产、销售于一体的现代化家纺生产车间。

2010年，成立HOdo连锁专卖运营中心。把产品风格定位为“亲情、友情、爱情“系列，其中”爱情“系列即婚庆产品，也是HOdo红豆家纺的拳头产品，核心竞争力所在。无论是产品研发条线，还是终端的婚庆区的道具系列，都浓浓的凸显着HOdo红豆家纺的婚庆特色。

2013年，推出家纺联营新模式。由供应商进行货品全代销，由公司进行管理全托管，而加盟商只需要提供经营场所、运营资金、缴纳货品保障金，是一种三方共赢的加盟联营模式。

HOdo红豆家纺，拥有20年的品牌积淀，2012年自主研发的婚庆产品”相思南国“与“游龙戏凤“深受消费者的喜爱与追捧。自2015年年底，共拥有800万VIP用户，300家成熟专卖店模式共享，每年均有30%复合销售增长。

目前，HOdo红豆家纺正在全国各级市场转型升级连锁专卖，以创新的加盟联营模式奏响财富乐章，为消费者提供健康、舒适、温馨的家庭生活方式。

英文翻译：Founded in 1998, under the red bean group, it is engaged in four major industries of hodo red bean home textile chain Monopoly / e-commerce / home textile production / small commodities, meeting the one-stop consumption mode of home textiles. Hongdou Group is located in Wuxi City, Jiangsu Province. It has 13 subsidiaries, 85 third-class enterprises, two branches in New York and Los Angeles, a Cambodian Industrial Park, with more than 30000 employees. Its products involve textile and clothing, rubber, machinery, real estate, biopharmaceutical and other fields. Hongdou Home Textile Co., Ltd. is one of the subsidiaries of Hongdou Group. Since its establishment in 1998, Hongdou home textile has continuously promoted the brand construction, realized the transformation and upgrading, and gradually formed four major industrial layout, i.e. hodo Hongdou home textile chain monopoly, e-commerce, home textile production and small commodities. Hongdou home textile always adheres to "quality first", integrates design, production and sales, takes "family, love and friendship" as the core concept of the brand, adheres to the market positioning of "civilian, plain, affordable and peaceful", and actively creates "warm, classic and fashionable" home textile products. The products cover a full range of household products, such as quilt series, suite series, pillow series, wedding series, pile blanket series, mattress series, summer cool series and so on, so as to meet the one-stop consumption mode of household textiles. Under the strong support and guidance of Hongdou Group, Hongdou home textile has laid a solid foundation. Today, Hongdou home textile has become a new representative force of home textile industry by virtue of its brand advantages, fine, professional and institutionalized management advantages. At present, Hongdou home textile bedding products are mainly middle and high-grade products, and the product series almost include all kinds of home textile. At present, it has built nearly 1000 retail outlets in 29 provinces, cities, autonomous regions, major cities and middle cities. While relying on the brand advantages, Hongdou home textile established a professional home textile R & D center in 2005, with a high-quality design team, trying to provide professional supporting services for enterprises. Now it has formed a design center with complete functions from pattern design, style design to overall brand positioning, product image design and marketing planning. The existing 18000 square meters of home textile workshop is a modern home textile production workshop integrating research and development, production and sales. In 2010, hodo chain monopoly operation center was established. The product style is defined as "family, friendship and love" series, among which "love" series are wedding products, and also the fist products of hodo Hongdou home textile, with the core competitiveness. No matter the product development line or the props Series in the wedding area of the terminal, they all highlight the wedding features of hodo Hongdou home textile. In 2013, a new model of home textile joint venture was launched. It is a win-win alliance mode in which the supplier sells the goods on a commission basis and the company manages the goods in a trusteeship way, while the franchisee only needs to provide the place of business, operating capital and payment of goods security fund. Hodo Hongdou home textile, with 20 years of brand accumulation, has independently researched and developed wedding products in 2012, "lovesickness in Nanguo" and "You Long Xi Feng" are deeply loved and sought after by consumers. Since the end of 2015, there are 8 million VIP users, 300 mature stores sharing the mode, with 30% compound sales growth every year. At present, hodo red bean home textile is transforming and upgrading its chain monopoly at all levels of the national market, playing the wealth movement with the innovative joint venture mode, providing consumers with a healthy, comfortable and warm family life style.

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