【EDGII是哪个国家的品牌？】

EDGII 2015年成立于澳洲悉尼，由五位匿名设计师共同创立的潮流轻奢品牌，被外界喻为澳洲时尚的点睛之笔。EDGII从字面上来说就是高端前沿，时尚嗅觉敏锐的意思。

EDGII作为澳洲炙手可热的轻奢潮流品牌，傲然不羁的个性，自由独立的灵魂，主张现代年轻人的自我崇尚概念的表达。洞察当下世界潮流文化，融合多元的街头元素，充满丰富层次的现代感设计， 在不羁的张扬和内在的自持之间保持最佳平衡。鼓励年轻人勇于寻找属于自己的标签，Be your own label。

近几年，EDGII可谓是最具话题性的澳洲品牌之一，除了其独特，大胆的设计理念外，每一季不乏风靡全球的时尚单品，一众明星争相追捧。王源，易烊千玺、关晓彤、郭碧婷、戚薇、沈梦辰， 等都成为了EDGII的品牌狂热追求者。在欧美更是被众多明星追捧，就连被《时人杂志》 评为 “全球最帅医生”的Doctor Mike也在Instagram多次秀出EDGII羽绒派克服，并且在节目上大力推荐EDGII产品。

EDGII澳洲旗舰店坐落在悉尼Paddington。该区是全悉尼集独特、时尚而又不乏包容的魅力区域，是潮流文化，众多顶尖潮牌的集合区。这里不只有轻松惬意、而且非常引人崇拜，扎堆的设计师让这里成为了澳洲潮流文化的风向标。

EDGII 2015年成立于澳洲悉尼，品牌在成立之初就以秋冬潮品立足于时尚圈，并同时开辟了2条线：成衣线及鞋履线。其2016秋冬系列一上市，就以烈火一般的蔓延速度引爆澳洲时尚圈， 其中最让人过目不忘的是时尚传奇“小灰毛鞋”。同年还推出了的让时尚圈疯狂的皮草派克系列 ，其设计将军大衣的硬朗帅气与奢华皮草的柔软巧妙的结合在了一起。

2017年EDGII延续“衣柜里绝不可少的时尚单品”概念， 发售的羽绒派克服系列，皮草派克和羊毛大衣系列 ，常年处于饥渴预定的风潮中。

2018年，EDGII春夏牛仔和睡衣系列在前几年的基础上，以“冲突美学”为概念，再次创新。 Dreaming Reality睡衣系列从荒野梦境到现实自由，推崇女性自我意识的表达，向自由独立女性致敬。

连续几年的走红让EDGII在全球名声大噪，其羽绒服，皮草系列更是产品更是长年热销，成为无论生产多少亦能够售罄的类别之一，轰动了整个潮流文化圈。同年，EDGII亚太总部在上海成立，标志着EDGII进军中国市场的里程碑式意义。

EDGII在中国的发展由上海埃吉贸易有限公司运营，成立于2017年 ，主要从事时尚品牌的运营管理业务。公司目前拥有澳大利亚EDGII公司旗下品牌的商标授权，负责EDGII产品在中国区的仓储，物流，售后以及品牌推广工作。公司以“ 专注品牌,用心服务 ”为核心价值,一切以用户需求为中心,希望通过专业水平和不懈努力,稳固企业形象,为企业产品推广文化发展提供服务指导。

英文翻译：Founded in Sydney, Australia in 2015, edgii is a trend light luxury brand co founded by five anonymous designers, which is regarded as the finishing touch of Australian fashion by the outside world. Edgii is literally a high-end frontier, with a sharp sense of fashion smell. As one of the hottest luxury brands in Australia, edgii stands for the expression of modern young people's self-esteem concept with its proud personality and free and independent soul. Insight into the current world trend culture, integration of multiple Street elements, full of rich levels of modern design, to maintain the best balance between uninhibited publicity and internal self-reliance. Encourage young people to find their own label. In recent years, edgii has become one of the most topical Australian brands. In addition to its unique and bold design concept, there are many fashionable single products that are popular all over the world in every season, and a lot of stars are chasing each other. Wang Yuan, yijianqianxi, Guan Xiaotong, Guo biting, Qi Wei, Shen Mengchen, etc. have become brand enthusiasts of edgii. In Europe and the United States, it is also sought after by many stars. Even doctor Mike, who was rated as "the most handsome doctor in the world" by time magazine, has shown edgii down school overcoming in instagram for many times, and strongly recommended edgii products on the program. Edgii Australia flagship store is located in Paddington, Sydney. This area is a unique, fashionable and inclusive charm area in Sydney. It is a collection area of fashion culture and many top fashion brands. It's not only relaxed and cozy, but also very adorable. The designers here make it the wind vane of Australian fashion culture. Brand development edgii was founded in Sydney, Australia in 2015. At the beginning of its establishment, the brand was based on the fashion circle with autumn and winter fashion products, and at the same time opened up two lines: ready to wear line and shoe line. As soon as its autumn and winter 2016 series came into the market, it exploded the Australian fashion circle with the speed of spreading like a fire. Among them, the most impressive is the fashion legend "little grey shoes". In the same year, the fur Park series, which makes the fashion circle crazy, was also launched. The tough and handsome design of the general coat and the soft and ingenious combination of luxury fur together. In 2017, edgii continued the concept of "fashion items that are indispensable in the Wardrobe". The downer overcoming series, fur Parke and wool overcoat series are sold, which are in the trend of hunger and reservation all the year round. In 2018, edgii spring and summer denim and Pajama series, based on the previous years, innovated again with the concept of "conflict aesthetics". Dreamreality Pajama series, from wild dream to realistic freedom, adores the expression of women's self-consciousness and pays homage to free and independent women. The popularity of edgii for several years has made it famous in the world. Its down jacket and fur series have been selling well for many years, becoming one of the categories that can be sold out no matter how many products are produced, which has caused a sensation in the whole trend culture circle. In the same year, edgii Asia Pacific headquarters was established in Shanghai, marking a milestone for edgii to enter the Chinese market. Edgii's development in China is operated by Shanghai edgii Trading Co., Ltd., which was established in 2017 and is mainly engaged in the operation and management of fashion brands. At present, the company has the trademark authorization of Australian edgii company, and is responsible for the storage, logistics, after-sales and brand promotion of edgii products in China. With the core value of "focusing on brand and serving attentively" and focusing on user needs, the company hopes to stabilize the corporate image and provide service guidance for the development of corporate product promotion culture through professional level and unremitting efforts.

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