【一朵Idore是哪个国家的品牌?】
知名纸尿裤品牌,专业研发、生产、销售婴儿纸质用品和女性纸质卫生用品的现代化企业,其“铂金一朵”高端系列享有盛誉
湖南一朵生活用品有限公司,是一家专业研发、生产、销售婴儿纸质用品和女性纸质卫生用品的企业,2009年5月成立于湖南浏阳。现拥有优秀员工1000余人,标准化生产车间及仓库10万多平方米及专业实验室,科研中心7千平方米,是华中地区较大、全国前列的尿不湿生产企业,也是行业中同等及以上规模企业中持续实现增长的企业。目前,配套产业园和三期工程已经相继动土开工,预计2018年上半年投产,届时公司总建筑面积将超过22万平方米,总投资达15亿元。
公司旗下设湖南一朵众赢营销有限公司、湖南一朵天下品牌管理有限公司、长沙鸿瑞卫生用品有限公司、湖南一朵和顺国际贸易有限公司、深圳一朵众赢电商科技有限公司五家全资子公司。
公司以电商(含移动电商)+加盟品牌工厂店+直供店的多种销售模式,以渠道扁平化、多样化且线上线下相互引流和品牌叠加,形成了良性循环的竞争优势,成为业内具竞争力的销售模式。公司于2011年建设电商团队,公司在业内与天猫、淘宝、京东、蜜芽、唯品会、贝贝网等主要B2C、C2C平台建立起战略合作关系。目前一朵品牌在全国市场以F2B的方式拥有超2000家直供终端门店客户。2016年10月,一朵以加盟的方式自建零售渠道系统——一朵天下母婴品牌工厂店,践行新的F2C模式,以一朵品牌纸类商品销售,一朵子品牌洗护、用品、辅食、棉品等配合销售,与品牌奶粉战略合作销售的方式提升加盟店的核心品类优势,目前在营业加盟门店超过600家,并与母婴电商平台蜜芽达成战略合作模式,开启新零售时代。
一朵人通过8年多的努力,在省市各级政府的大力扶持下,已成为华中颇大的国产纸尿裤生产企业,同时推动湖南成为国产尿不湿第三大生产基地做出了应有贡献。
公司从2015年4月至2016年6月,短短14个月时间内获得四轮共计近3亿元投资,其中包括江铜集团、海清、久银控股、潇湘资本等国内机构投资者及实力雄厚的个人投资者。公司今后的发展有充足的资源保障并具备较强的资源整合能力。
英文翻译:Famous diaper brand, a modern enterprise specializing in R & D, production and sales of baby paper products and women's paper health products, its "platinum one" high-end series enjoys a high reputation in Hunan one household products Co., Ltd., is a professional R & D, production and sales of baby paper products and women's paper health products enterprise, established in May 2009 in Liuyang, Hunan Province. Now it has more than 1000 excellent employees, more than 100000 square meters of standardized production workshops and warehouses, professional laboratories, and 7000 square meters of scientific research center. It is a large diaper manufacturer in Central China and the forefront in China, and an enterprise with continuous growth among enterprises of the same or above scale in the industry. At present, the supporting industrial park and phase III project have been started successively. It is expected to be put into operation in the first half of 2018, when the total construction area of the company will exceed 220000 square meters and the total investment will reach 1.5 billion yuan. The company has five wholly-owned subsidiaries: Hunan Yiduo Zhongying Marketing Co., Ltd., Hunan Yiduo Tianxia Brand Management Co., Ltd., Changsha Hongrui sanitary products Co., Ltd., Hunan Yiduo Heshun International Trade Co., Ltd. and Shenzhen Yiduo Zhongying E-Commerce Technology Co., Ltd. The company has formed a virtuous circle of competitive advantages and become a competitive sales mode in the industry by various sales modes of e-commerce (including mobile e-commerce) + franchised brand factory stores + direct supply stores, and by means of flat and diversified channels, online and offline mutual drainage and brand superposition. In 2011, the company built an e-commerce team and established strategic cooperation with tmall, Taobao, Jingdong, Miya, vipshop, Beibei and other major B2C and C2C platforms in the industry. At present, a brand in the national market has more than 2000 direct supply terminal store customers in the form of f2b. In October 2016, a retail channel system built by itself in the way of franchising - a world mother and child brand factory store, practiced the new F2C mode, sold a brand of paper goods, a sub brand of washing and care, supplies, complementary food, cotton products, etc. to enhance the core category advantages of franchised stores in the way of strategic sales of brand milk powder. At present, more than 600 franchised stores are operating Home, and with the mother and baby e-commerce platform Miya reached a strategic cooperation model, opening a new retail era. Through more than eight years' efforts and with the support of the provincial and municipal governments, one person has become a quite large domestic diaper manufacturer in Central China, and has made due contributions to promoting Hunan to become the third largest domestic diaper production base. From April 2015 to June 2016, the company obtained four rounds of investment totaling nearly 300 million yuan in just 14 months, including domestic institutional investors such as Jiangtong group, Haiqing, Jiuyin holding, Xiaoxiang capital and strong individual investors. The future development of the company has sufficient resource guarantee and strong resource integration ability.
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