【高牌集成整装家是哪个国家的品牌?】
高牌旗下集成墙面品牌,基于传统家装痛点,颠覆传统家装理念,打造出集成整体家装概念,提供快速完整的全新家装体验
高牌木业集团创立于1999年,是现代家居建材行业中集产品研发、生产制造、销售服务为一体的龙头企业。在全国拥有华中和华东两大生产、运营基地,拥有1000余家专卖店和客户服务中心,销售网络遍布全国,产品远销美国、加拿大、欧盟、日本、韩国等全球50多个国家和地区。
浙江高牌木业有限公司位于全球实木产业链的源头“南浔”,致力于为全球用户提供实木、实木复合木地板的解决方案,国际先进设备和工艺,以及强大的供应链配备能力,铸就了高牌实木地板的精良品质。
湖北高牌木业股份有限公司位于中国强化木地板中部核心产业圈(湖北孝感高牌森工产业园),先进的生产工艺保证了高牌强化木地板产品的稳定性和优越性,一跃成为强化地板界的翘楚。
湖北高牌集成家居有限公司是高牌木业集团内部孵化的创业项目,基于传统家装痛点,颠覆传统家装理念,打造出集成整体家装概念,利用高牌新型环保竹木纤维集成墙面板直接安装于毛坯墙面,7天即即可住新家,提供快速完整的全新家装体验,为消费者提供更省钱、省时、省力的集成整装升级服务。
高牌品牌准确掌握客户的需求与愿景,构建强有力的品牌资产,生产优质的地板产品。2011年,高牌潜心制造出鲁班榫地板,代表了全球地板行业技术与品质的高水平,开创了实木地板向极限稳定性挑战的传奇。2015年,高牌地板品牌顺势全新定位为“专注环保好地板” ,不断挑战环保和品质新高度。2017年,高牌集成整装家基于家装用户痛点,创造性向市场推出环保集成全新家装产品,为消费者新一轮的家装需求升级提供新的选择。
2006年高牌集团开始向海尔学习,战略推进“企业平台化、员工创客化、用户个性化”:企业平台化对应企业的互联网思维,即企业无边界;员工创客化对应员工的价值体现,员工成为自主创业创新的创新者;用户个性化对应着企业的互联网宗旨,即创造用户全流程体验。
互联网时代的到来颠覆了传统经济的发展模式,为企业带来新的挑战和机遇。高牌希望通过模式创新,创造互联网时代的世界级品牌。
英文翻译:Gaopai's integrated Wall brand, based on the pain point of traditional home decoration, subverts the concept of traditional home decoration, creates the concept of integrated overall home decoration, and provides a fast and complete new home decoration experience. Founded in 1999, Gaopai Wood Group is a leading enterprise integrating product research and development, production and manufacturing, and sales services in the modern home building materials industry. It has two major production and operation bases in central and East China, more than 1000 exclusive stores and customer service centers. Its sales network covers the whole country, and its products are exported to more than 50 countries and regions in the world, such as the United States, Canada, the European Union, Japan, South Korea, etc. Zhejiang Gaopai Wood Industry Co., Ltd. is located in Nanxun, the source of the global solid wood industry chain. It is committed to providing solid wood and solid wood composite wood flooring solutions, international advanced equipment and technology, as well as a strong supply chain equipment capacity for global users, which has created the excellent quality of high brand solid wood flooring. Hubei Gaopai Wood Industry Co., Ltd. is located in the central core industry circle of China's laminate flooring (Hubei Xiaogan Gaopai Forest Industry Park). The advanced production technology ensures the stability and superiority of the laminate flooring products, and it has become the leader of the laminate industry. Hubei Gaopai integrated home furnishing Co., Ltd. is an internal incubation entrepreneurial project of Gaopai wood industry group. Based on the pain point of traditional home furnishing, it subverts the concept of traditional home furnishing, creates the concept of integrated whole home furnishing, uses Gaopai new environmental protection bamboo wood fiber integrated wall panel to directly install on the rough wall, and can live in a new home in 7 days, provides a fast and complete new home furnishing experience, and provides consumers with more province Cost, time and labor-saving integrated package upgrade service. High brand accurately grasps the needs and vision of customers, builds strong brand assets and produces high-quality floor products. In 2011, Gaopai devoted itself to manufacturing Luban tenon flooring, representing the high level of technology and quality in the global flooring industry, and creating a legend that solid wood flooring challenges to ultimate stability. In 2015, the brand of high brand flooring is positioned as "focusing on environmental protection and good flooring", constantly challenging the new height of environmental protection and quality. In 2017, based on the pain points of home decoration users, Gaopai integrated decorators creatively launched new home decoration products with environmental protection integration to the market, providing consumers with new choices for a new round of home decoration demand upgrading. In 2006, Gaopai group began to learn from Haier and strategically promoted "enterprise platform, employee maker and user personalization": enterprise platform corresponds to the Internet thinking of the enterprise, that is, the enterprise has no boundary; employee maker corresponds to the value embodiment of the employee, and the employee becomes the innovator of independent Entrepreneurship and innovation; user personalization corresponds to the Internet purpose of the enterprise, that is, the whole process of creating users Experience. The advent of the Internet era has subverted the development mode of traditional economy and brought new challenges and opportunities to enterprises. Gaopai hopes to create a world-class brand in the Internet era through model innovation.
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