【Miss Candy是哪个国家的品牌?】
MissCandy是一个有爱的指彩品牌,因为它的起源,就是因为爱。
创始人Owen的一位法国朋友Louis是一名化工博士,一个典型的技术暖男,Louis的女友Lara, 是一位温雅浪漫的油画师。一到夏天,他就会陪Lara到巴黎南郊的巴比松小镇去写生,因为那是世界文明的艺术小镇。与许多画家一样,Lara很喜欢在枫丹白露森林里画画,偶尔也用当地的矿物颜色尝试不同的画风。
一次Lara在画画的时候,和坐在旁边喝咖啡的Louis开玩笑说,你看这些颜料沾在手指上挺好看的,要是能用它做成甲油,就不用担心伤到指甲和身体了。
Louis运用自己的化工知识,在枫丹白露森林就地取材,用了不到2个月的时间,居然真的研发出了只用纯水,树脂和矿物色粉混合而成的特殊指彩,并贴心的命名为“MissLara”。希望喜爱指彩的她,从此不再受到伤害,画出更多她所期待的美好。
为了让更多追求美丽,期待精彩的女性都可以享用到这样美好的指彩,将这一系列的健康指彩,重新命名为“MissCandy”。
这就是MissCandy的品牌理念,因为公司深知,美丽,是因为对美好的事物、美好的爱情、美好的生活有所期待,所以,MissCandy用健康、纯净的多彩,支持你期待的精彩。正如Louis用自己爱的力量,支持Lara期待的精彩一样。
公司不仅让健康美甲,成为一种生活方式,更希望让“对美好有所期待”,成为一种生活态度。
企业简介
杭州莱凡网络科技有限公司(以下简称:莱凡)是美甲品牌和服务提供商。公司成立于2013年,公司员工队伍有50多名,多为年轻时尚的90后。专注于出品健康优质的美甲产品、打造时尚的美甲品牌,创造健康的美甲生活方式,让中国女性方便的享受健康的美甲生活,做自己的美甲师。
莱凡现主要基于健康的环保原料和色彩创新团队,自主研发全健康甲油。于2014年6月推出MISS CANDY健康指彩,产品线涵盖甲油、甲油胶、成套系的美甲产品、手部护理、美甲工具、美甲饰品等健康美甲产品。产品特点是100%不含甲醛、甲苯、DBP,无毒、无味,无需卸甲水可以直接撕下,随心所欲的变换色彩。
凭借时尚的创新团队和优良的产品研发、品牌塑造能力,MISS CANDY的推出受到了中国时尚女性的追捧和喜爱,满足了中国时尚女性对健康美甲生活的期待。短短几个月的时间,目前MISS CANDY品牌已经名列线上渠道类目前茅,销售单价远高于美宝莲、露华浓等国际品牌,年销售达1800万人民币。并且计划在2015年布局全国一线城市商场,开设专卖店及专柜,以及拓展海外渠道,期待给更多国家的爱美女性带来全健康甲油。有望在2015年完成100万瓶/年销售量。
国内的美甲市场潜力巨大,是一个千亿级的市场,据统计,只有不到2%的中国女性有美甲习惯,所以健康的美甲品牌在中国有巨大的发展潜力。MISS CANDY期待可以在中国创造健康便捷的美甲生活方式。
英文翻译:Misscandy is a brand with love, because its origin is love. Louis, a French friend of Owen's founder, is a doctor of chemical engineering, a typical technology warm man, and Lara, Louis's girlfriend, is a gentle and romantic oil painter. In the summer, he would accompany Lara to the town of Barbizon in the southern suburb of Paris, because it is an art town of world civilization. Like many painters, Lara enjoys painting in the forest of Fontainebleau and occasionally tries different styles of painting with local mineral colors. When Lara was drawing, he joked with Louis, who was sitting next to him and drinking coffee, saying, "you can see the paint on your fingers. If you can use it as nail polish, you don't have to worry about hurting your nails and body.". Louis used his knowledge of chemical industry to collect local materials in fengdanbailu forest. In less than two months, he really developed a special finger color mixed with pure water, resin and mineral toner, and named it "misslara". I hope that she who loves finger color will not be hurt any more and draw more beautiful things she expects. In order to make more women pursuing beauty and expecting wonderful women to enjoy such beautiful finger colors, this series of healthy finger colors will be renamed "misscandy". This is the brand concept of misscandy, because the company knows that beauty is due to the expectation of beautiful things, love and life. Therefore, misscandy supports the wonderful things you expect with healthy and pure colors. Just as Louis supported Lara's expectations with his love power. The company not only makes healthy manicure a way of life, but also hopes to make "expectations for beauty" a life attitude. Hangzhou laifan Network Technology Co., Ltd. (hereinafter referred to as: laifan) is a manicure brand and service provider. Founded in 2013, the company has more than 50 employees, mostly young and fashionable post-90s. Focusing on the production of healthy and high-quality nail products, building a fashionable nail brand, creating a healthy nail lifestyle, so that Chinese women can easily enjoy a healthy nail life and become their own nail salon. Levan is mainly based on the healthy environmental protection raw materials and color innovation team, independent research and development of full health a oil. Misscandy health color was launched in June 2014. The product line covers nail oil, nail polish glue, complete set of nail products, hand care, nail tools, nail accessories and other health nail products. Product features are 100% formaldehyde, toluene, DBP, non-toxic, tasteless, no need to remove water can be directly torn off, arbitrary change of color. With the fashion innovation team and excellent product R & D and brand building capabilities, misscandy has been sought after and loved by Chinese fashion women, meeting the expectations of Chinese fashion women for healthy manicure life. In just a few months, at present, misscandy brand has ranked in the top of online channel category, and the sales unit price is far higher than international brands such as Maybelline and Revlon, with an annual sales of 18 million yuan. And it is planned to lay out the first tier city shopping malls, open exclusive stores and counters, and expand overseas channels in 2015, expecting to bring full health a oil to women in more countries. It is expected to complete 1 million bottles / year sales in 2015. According to statistics, less than 2% of Chinese women have the habit of manicure, so healthy manicure brand has great development potential in China. Misscandy expects to create a healthy and convenient manicure lifestyle in China.
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