【雷奇尔是哪个国家的品牌？】

湖北大自然农业实业有限公司，成立于2007年，是一家集水产品繁育、养殖、加工出口和农副产品（食用菌、蔬菜等）种植、加工出口以及冷冻仓储、冷链物流为一体的省级农业产业化企业。公司占地50亩，现有固定资产1.2亿元。

公司确立了“立足湖北，面向全国，走向世界”的战略思路。小龙虾远销欧美等多个国家；食用菌走俏东南亚；淡水鱼畅销华中、华北、西北大部分地区；油焖大虾、高山箭杆白；应山滑肉、空心奎面等非遗产品也已隆重上市。2015年度公司总产值达2.6亿元人民币，其中出口超过3000万美元。2016年度公司计划总产值达到3.5亿元人民币，其中出口4000万美元。

公司全资公司湖北自然行电子商务有限公司，现已形成多元化电商模式，通过官网、头条号、公众号及云平台的宣传，不断强化公司品牌和产品的知名度，拓展公司的市场销售渠道。

公司现已形成了“公司+农户+基地+互联网+品牌”的新型经营模式，今后会不断优化产品结构，丰富产品种类，将大别山天然、健康、原生态的产品奉献广大消费者。“品自然食品，享健康生活”，让“蕾奇尔”“自然佳”品牌深入人心，努力打造农产品加工业的“品牌航母”，走“精品”农业发展道路，实现“开发一款产品，打响一个品牌、带动一个产业、造福一方百姓”的共赢目标；公司对外寻求新的合作机会，整合产业资源，延伸产业链条，进一步将大自然农业做大做强，为社会经济发展做出贡献。

英文翻译：Hubei nature agricultural industry Co., Ltd., established in 2007, is a provincial agricultural industrialization enterprise integrating aquatic product breeding, breeding, processing and export, planting and processing of agricultural and sideline products (edible fungi, vegetables, etc.), freezing storage and cold chain logistics. The company covers an area of 50 mu and has 120 million yuan of fixed assets. The company has established the strategic thinking of "based in Hubei, facing the whole country and going to the world". Crawfish are exported to Europe, America and other countries; edible mushrooms are popular in Southeast Asia; freshwater fish are popular in Central China, North China and most parts of Northwest China; stewed prawns and high mountain swordfish are white; Yinshan slippery meat, hollow Kui noodle and other intangible cultural heritage products are also on the market. In 2015, the company's total output value reached 260 million yuan, including exports of more than 30 million US dollars. In 2016, the company plans to achieve a total output value of 350 million yuan, including 40 million US dollars for export. The wholly owned company, Hubei natural Agel Ecommerce Ltd, has now formed a diversified business model. Through publicity of the official website, headlines, official account and cloud platform, the company's brand and product reputation are continuously strengthened, and the marketing channel of the company is expanded. The company has now formed a new business mode of "company + farmer + base + Internet plus brand". In the future, it will continuously optimize the product mix, enrich product categories, and dedicate the products of natural, healthy and original products to the consumers. "Taste natural food, enjoy healthy life", let "Rachel" and "natural beauty" brand deeply rooted in the hearts of the people, strive to build a "brand aircraft carrier" of agricultural product processing industry, take the "high-quality" agricultural development road, realize the win-win goal of "develop a product, build a brand, drive an industry, benefit one side of the people"; the company seeks new cooperation opportunities and integrates the industry externally Resources, extend the industrial chain, further expand and strengthen natural agriculture, and make contributions to social and economic development.

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