【东南卫视是哪个国家的品牌？】

历史上的东南八闽大地，是中国最早对外通商开放的地域之一，也是中西方文化最早交融的地域之一。

今天的东南卫视，以围绕“海峡概念”展开的新闻资讯、精致的综艺节目和纪实、独特的文化类节目跃入中国省级卫视主流媒体行列。

1997年，东南卫视推出《银河之星大擂台》、《开心100》等高收视节目，1998年东南卫视成为首家在台湾落地的省级卫视；2001年东南卫视首推大陆第一档报道海峡两岸时事、民生、文化的新闻资讯类节目《海峡新干线》，极具影响的台海综艺和极具权威的台湾资讯，让东南卫视连续五年成为最受中国观众喜爱的五大省级卫视之一。

2006年东南卫视继续强化台海特色，明确提出了“欢乐海峡”的频道定位诉求，创办了“欢乐海峡”栏目带，推出了由台湾主持人吴佩慈、吴淡如参与制作的两档综艺节目。由于独特的定位、高品位的节目、鲜明的品牌形象与核心竞争力使得东南卫视获得“全国十强电视品牌媒体”称号。

2007年东南卫视再度起航，丰富“欢乐海峡”的内涵，实施精品化改版，全新推出传达慈善公益理念的《海峡传情》、展示闽籍企业家风采的《闽商闯四海》等节目，构建起传达海峡两岸爱心的桥梁，充当着海峡两岸的摆渡者，获得了“年度中国创新广电”的荣誉。

2008年东南卫视继续向“立足东南、服务全国、走向世界、追求卓越”的目标挺进，正在为“建设海峡西岸经济区的主流媒体，独具品牌特色的精品频道”而努力。

2008年，东南卫视推出《海峡新干线》午间延伸通栏《海峡午报》，实现台海新闻栏目在全天播出时段的合理分布。《开心100》联手台湾《综艺大哥大》推出《开心100之大魔竞》，掀起“全民大魔竞”收视热潮。年底，东南卫视记者赴台驻点，成为继央视后大陆第二家获准赴台驻点采访的电视媒体。

2009年，拥有《越秀越开心》《超级明星》、《娱乐乐翻天》、《非常音乐》、《我从台湾来》《美丽佩配》《台湾故事会》等名牌栏目及“东南劲爆音乐榜”等大型文艺活动品牌的东南卫视，荣登“2009中国最具品牌价值500强”。东南卫视未来将继续向“立足东南、服务全国、走向世界、追求卓越”的目标迈进。2009年，拥有《越秀越开心》《超级明星》、《娱乐乐翻天》、《非常音乐》、《我从台湾来》《美丽佩配》《台湾故事会》等名牌栏目及“东南劲爆音乐榜”等大型文艺活动品牌的东南卫视，荣登“2009中国最具品牌价值500强”。东南卫视未来将继续向“立足东南、服务全国、走向世界、追求卓越”的目标迈进。

2010年，东南卫视继续深化品牌内涵，倾全台之力打造年度巨制《星光大会》（第一季），节目获得广泛好评，也大大提高的东南卫视的品牌影响力和知名度。

2011年，东南卫视全新改版，推出晚间21：10综艺纵贯线，《明天就出发》、《朋友就该这样》、《欢乐合唱团》等王牌节目组成了一周七天的节目带；并且深化海峡栏目带，《海峡新干线》、《海峡午报》、《海峡深呼吸》全面出击；全年斥巨资购首播争独播。2011东南卫视全速挺进卫视第一梯队阵营行列之中！

2012年东南卫视全新改版升级推出了《健康智慧》、《首映礼》、《海峡夜航》、《海鸥大搜罗》《挑战万人迷》《我们是新青年》《厨类拔萃》几档新节目。

东南卫视信号通过中星6号卫星.中星9号直播卫星，覆盖整个亚洲、北美洲、东欧、非洲以及大洋洲等近50个国家和地区，在全球拥有超过7.5亿的可接收人口。1998年东南卫视落地台湾，成为第一个落地台湾省的省级卫视，为台港澳观众提供独具特色的华语电视资讯。

英文翻译：In history, the land of eight Fujian in Southeast China is one of the earliest places for China to open up to foreign trade, and also one of the earliest places where Chinese and Western cultures mingle. Today's southeast satellite TV has leapt into the mainstream media ranks of China's provincial satellite TV with news and information, exquisite variety programs and documentary, unique cultural programs around the concept of the Straits. In 1997, Southeast satellite TV launched high ratings programs such as "Galaxy star arena" and "happy 100". In 1998, Southeast satellite TV became the first provincial satellite TV to land in Taiwan. In 2001, Southeast satellite TV launched the first news and information program "Taiwan Shinkansen" which reported the current affairs, people's livelihood and culture of both sides of the Taiwan Strait in mainland China. It has a great influence on Taiwan's variety show and authoritative Taiwan information, Let southeast satellite TV become one of the top five provincial satellite TV popular with Chinese audiences for five consecutive years. In 2006, Southeast satellite TV continued to strengthen the characteristics of the Taiwan Strait, clearly put forward the channel positioning demands of the "happy Strait", established the "happy Strait" column belt, and launched two variety shows produced by Taiwan hosts Wu Peici and Wu Danru. Due to its unique positioning, high-grade programs, distinctive brand image and core competitiveness, Southeast satellite TV won the title of "top ten national TV brand media". In 2007, Southeast satellite TV set sail again, enriching the connotation of "happy Strait", implementing the refined version change, launching new programs such as "cross strait communication" to convey the concept of charity and public welfare, and "minshang Chuang Si Hai" to show the demeanor of Minzu entrepreneurs, building a bridge to convey the love between the two sides of the Strait, acting as the ferry between the two sides of the Strait, and winning the honor of "China Innovation radio and television of the year". In 2008, Southeast satellite TV continued to advance towards the goal of "based on the southeast, serving the whole country, going to the world, and pursuing excellence", and is working hard for "building the mainstream media of the Economic Zone on the west coast of the Straits, a unique brand featured boutique channel". In 2008, Southeast satellite TV launched the channel noon news, a midday extension column of the channel Shinkansen, to realize the reasonable distribution of the Taiwan Strait news columns in the whole day. "Happy 100" joined hands with Taiwan's "variety big brother" to launch "happy 100's big devil race", which set off a "national big devil race" viewing boom. At the end of the year, the journalists of southeast TV station came to the station and became the second TV media in mainland China to be allowed to visit the station after CCTV. In 2009, Southeast satellite TV, which has famous columns such as Yuexiu Yuexin, superstar, entertainment music, extraordinary music, I come from Taiwan, beautiful Peipei, Taiwan Story Club and other large-scale literary and art activity brands such as Southeast pop music list, won the "2009 China's top 500 most valuable brands". In the future, Southeast TV will continue to move towards the goal of "based on southeast, serving the whole country, going to the world and pursuing excellence". In 2009, Southeast satellite TV, which has famous columns such as Yuexiu Yuexin, superstar, entertainment music, extraordinary music, I come from Taiwan, beautiful Peipei, Taiwan Story Club and other large-scale literary and art activity brands such as Southeast pop music list, won the "2009 China's top 500 most valuable brands". In the future, Southeast TV will continue to move towards the goal of "based on southeast, serving the whole country, going to the world and pursuing excellence". In 2010, Southeast satellite TV continued to deepen its brand connotation, and devoted its efforts to create the annual blockbuster "Starlight conference" (the first season). The program was widely praised and greatly improved the brand influence and popularity of southeast satellite TV. In 2011, the new version of southeast satellite TV was launched, with 21:10 p.m. variety run in the evening. Trump programs such as "tomorrow's departure", "friends should be like this" and "glee club" formed a seven-day program belt a week. In addition, the channel program belt was deepened, with "new channel", "Haixia afternoon news" and "deep breath of the channel" launched in an all-round way. All year round, huge money was spent to buy the first broadcast and compete for the sole broadcast. In 2011, Southeast satellite TV entered the ranks of the first echelon of the TV camp at full speed! In 2012, the new version of southeast satellite TV upgraded and launched several new programs, such as health and wisdom, premiere ceremony, channel night flight, seagull search, challenge to millions of fans, we are the new youth and kitchen highlights. The signal of southeast satellite TV covers nearly 50 countries and regions, including Asia, North America, Eastern Europe, Africa and Oceania, and has a global population of more than 750 million. In 1998, Southeast satellite TV landed in Taiwan, becoming the first provincial satellite TV to land in Taiwan Province, providing unique Chinese TV information for Taiwan, Hong Kong and Macao audiences.

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