【SONY索尼是哪个国家的品牌？】

SONY索尼是横跨电子3C、游戏、金融、娱乐领域的世界巨擘，拥有世界屈指的品牌影响力。SONY创立于1946年5月，由拥有技术研发背景的井深大与擅长公关、营销的盛田昭夫共同创办。

公司原名「东京通信工业株式会社」，在逐渐迈入国际化时，最后决定用拉丁文的“Sonus”（声音）、英文的“Sonny”或“Sonny-boy”（可爱的孩子）组合成“Sonny”意指「以声音起家的可爱顽皮孩子」。Sony品牌第一次出现在1955年上市的TR55晶体管收音机上，盛田昭夫和井深大在说服反对的董事后于1958年1月正式更名SONY，索尼这个新名称念出来完全感觉不出是日本的公司，令人以为是自己国家又有亲切的感觉，使索尼成功打入美国及海外市场。2009年起，依据“Sony全球品牌规范”定调全球统一中文名称为“索尼”。

技术的索尼和世界的索尼

索尼是战后日本经济高速增长和走向国际化的象征。在日本，索尼是向跨国化发展的企业中的最先进的厂家之一。经过30年的时间，年销售额超过了6000亿元，成为日本的代表性企业，称之为"索尼的神话"。

索尼着高超的"技术力量"，能生产出附加值高的商品，具有能够努力开拓海外市场和实现国际化的能力：1950年生产了录音机，1954年生产了半导体收音机，1962年生产了小型电视机，1968年生产了彩色电视机（单电子枪式的显像管），还开发了高密度录像方法等划时代的新商品，供应市场。80年代，开发了以立体音响录像产业为核心的数字式手表等先进技术。

索尼中国

索尼于1996年10月在北京设立了统一管理和协调在华业务活动的全资子公司——索尼（中国）有限公司，旨在从事中国国内电子信息行业的投资，产品市场推广，顾客售后服务联络，并针对索尼在中国的各所属企业进行宏观管理及广泛的业务支持。

英文翻译：Sony Sony is a world giant in the fields of electronic 3C, games, finance and entertainment, with world leading brand influence. Sony was founded in May 1946 by Jing Shenda, who has technical research and development background, and Morita Zhaofu, who is good at public relations and marketing. The company's original name is Tokyo Communication Industry Co., Ltd. when it gradually entered the international stage, it finally decided to use Latin "Sonus" (voice), English "Sonny" or "Sonny boy" (lovely children) to form "Sonny", which means "lovely naughty children starting from voice". Sony brand first appeared on TR55 transistor radio which was launched in 1955. Morita Zhaofu and Inoue Shenda formally changed their names to Sony in January 1958 after persuading the opposing directors. Sony's new name can't be read out as a Japanese company, which makes people think that it's their own country and has a cordial feeling, which makes Sony successfully enter the American and overseas markets. Since 2009, according to the "Sony global brand specification", the global unified Chinese name has been set as "Sony". Sony of technology and Sony of the world are the symbols of Japan's rapid economic growth and internationalization after the war. In Japan, Sony is one of the most advanced manufacturers in the multinational enterprises. After 30 years, the annual sales volume has exceeded 600 billion yuan, becoming a representative enterprise in Japan, which is called "the myth of Sony". Sony has a superb "technical force", can produce high value-added goods, and has the ability to strive to explore overseas markets and realize internationalization: in 1950, it produced a recorder, in 1954, it produced a semiconductor radio, in 1962, it produced a small TV, in 1968, it produced a color TV (single electron gun type picture tube), it also developed high-density video recording methods and other epoch-making methods New products for the market. In the 1980s, we developed advanced technologies such as digital watches with stereo audio and video industry as the core. Sony (China) Co., Ltd., a wholly-owned subsidiary of Sony China, was established in Beijing in October 1996 to manage and coordinate business activities in China. It aims to engage in investment, product marketing and customer after-sales service liaison in China's domestic electronic information industry, and provide macro management and extensive business support for Sony's affiliated enterprises in China.

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