【安益是哪个国家的品牌？】

金龙集团属下企业-----中山安益科技有限公司属技术创新型企业，主要致力于国内、国际技术前沿的技术和产品研发；已经研发成功的智能化防盗窗、游乐场管理系统等已经能够进行大批量投产，智能家用保健床、等已经通过产品测试，并且已经获得国家实用新型专利和国家发明专利；最新研制的产品和技术都符合国家产业政策，绿色环保、零污染、零排放、节约能源；公司承接委托研发、开发新产品、技术转让、联合生产销售、致于技术资源为社会共享，充分发挥科研开发、技术创新能力，不断推进科研成果的产业化，从而实现创造“和谐安定”“增效添益”的宗旨。

品牌战略

“安益”品牌在建筑产品行业中已是领导品牌，为了让客户更快了解和采用公司的产品，让安益品牌产品与消费者零距离接触，另外根据不同目标客户，有组织有选择的开展公关活动。

安益科技采取集中性目标市场选择策略，根据政府2012年度发展全国二三线地区有补助性的政策，选取一个或几个二三线城市作为我们的销售目标市场。因为，我们的目标市场确定为：家庭、商铺、学校、医院、酒店、政府机关等，通过建筑设计院、房地产开发商，把新型的开启方式介绍给客户，通过适度有效的广告和原有的安益营销网络，提高安益防护窗的知名度，有助于“安益”品牌在局部市场的竞争环境中处于有利地位，进一步向纵深发展。
品牌定位

标准制定者：安益科技作为国家防护窗行业标准的制定者，从而奠定了江湖盟主地位，“一流企业做标准”，此举见证了安益科技的实力和雄心。

行业培育者：在各种媒体宣传安益防护窗替代传统防护窗的商机。为此，安益科技立志于在防护窗产品制造、销售、服务等环节恪守信誉，不断提高安益品牌影响力，“以客户为中心”，制定科学合理的安益防护窗产品价格体系，为客户提供完美的售后服务。

行业领导者：防护窗由“专业市场”向“民用市场”转变，这是大趋势。谁先把握这个趋势，谁就是未来市场的领导品牌。“发现一个行业，比发现一个市场更重要”，作为一个防盗窗行业的培育者，安益将成为这个行业的领导者，安益品牌将成为防护窗行业品牌的代名词。

高科技形象：现在已步入智能时代，智能手机、智能厨房、智能锁……“智能”将成为高科技的象征，安益智能防护窗将成为时代的潮流，将颠覆传统防护窗行业。一个崭新的时代即将来临，把握智能趋势，就是把握未来!
品牌实施

创始阶段：让目标顾客了解并接受安益产品，培育市场和教育消费者。

发展阶段：重点宣传安益品牌，树立安益品牌形象。

成熟阶段：在品牌运作同时，根据行业特征，安益科技将逐步转移到产品升级与资本运作上。

渠道战略

“得渠道者得天下”安益将与广大代理商伙伴一道打造安益品牌，共创辉煌，共赢天下!

发展阶段：安益将集中精力，通过样板市场的运作，为代理商摸索出一套有效的销售模式，初步建立安益品牌形象。

扩张阶段：将安益销售渠道覆盖全国，吸引有远见的代理商加盟，复制样板市场成功模式。

升级阶段：和代理商建立战略合作伙伴关系，建立“共治、共享”的市场机制，建立良性互动的价值体系。

英文翻译：Zhongshan Anyi Technology Co., Ltd., a subsidiary of Jinlong group, is a technological innovation enterprise, which is mainly engaged in the research and development of domestic and international technology cutting-edge technologies and products; the developed intelligent anti-theft windows, amusement park management systems, etc. have been able to be put into production in large quantities, the intelligent home health beds, etc. have passed the product test, and have obtained the national utility model Patents and national invention patents; the latest developed products and technologies are in line with national industrial policies, green environmental protection, zero pollution, zero emission and energy conservation; the company undertakes commissioned research and development, development of new products, technology transfer, joint production and sales, so as to share technology resources for the society, give full play to the ability of scientific research and development, technological innovation, and constantly promote the industrialization of scientific research results, So as to achieve the purpose of creating "harmony and stability" and "increasing efficiency and benefits". The brand strategy "Anyi" brand has been the leading brand in the construction product industry. In order to let customers understand and adopt the company's products faster, let Anyi brand products Contact consumers at zero distance, in addition, organize and carry out public relations activities selectively according to different target customers. Anyi technology adopts a centralized target market selection strategy. According to the government's subsidy policy for the development of the second and third tier areas in 2012, one or several second and third tier cities are selected as our sales target market. Because, our target market is determined as: family, shop, school, hospital, hotel, government agency, etc. through architectural design institute and real estate developers, we introduce new ways of opening to customers, through appropriate and effective advertising and the original Anyi marketing network, we improve the popularity of Anyi protective window, which is conducive to the "Anyi" brand in the competitive environment of local market It is in a favorable position to further develop in depth. Brand positioning standard setter: Anyi technology, as the national standard setter of the protective window industry, has established the status of the alliance leader in the Jianghu, "first-class enterprises do the standard", which witnessed the strength and ambition of Anyi technology. Industry Cultivator: propagandize the business opportunity of replacing the traditional protective window with the safety benefit protective window in various media. For this reason, Anyi technology is determined to abide by the credibility in the manufacturing, sales, service and other links of the protective window products, constantly improve the brand influence of Anyi, "customer-centered", develop a scientific and reasonable price system of Anyi protective window products, and provide perfect after-sales service for customers. Industry leader: the protection window changes from "professional market" to "civil market", which is the general trend. Whoever first grasps this trend is the leading brand of the future market. "To find an industry is more important than to find a market". As a cultivator of anti-theft window industry, Anyi will become the leader of the industry, and Anyi brand will become the synonym of the brand of the protection window industry. Hi Tech image: now we have entered the era of smart phones, smart kitchens, smart locks "Intelligence" will become the symbol of high technology, Anyi intelligent protective window will become the trend of the times, and will subvert the traditional protective window industry. A brand-new era is coming. To grasp the trend of intelligence is to grasp the future! The founding stage of brand implementation: let target customers understand and accept Anyi products, cultivate market and educate consumers. Development stage: focus on the publicity of Anyi brand and establish Anyi brand image. Mature stage: at the same time of brand operation, according to the characteristics of the industry, Anyi technology will gradually transfer to product upgrading and capital operation. The channel strategy "the channel winner wins the world" Anyi will build Anyi brand together with the agents and partners to create a brilliant and win-win world! Development stage: Anyi will focus on the operation of the model market, explore an effective sales model for the agents, and initially establish Anyi brand image. Expansion stage: to cover the whole country through Anyi sales channels, attract forward-looking agents to join, and copy the successful model market model. Upgrading stage: establish strategic partnership with agents, establish a market mechanism of "co governance and sharing", and establish a value system of positive interaction.

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