【书香门地木地板是哪个国家的品牌？】

书香门地（上海）木业有限公司是一家中美合资实木复合地板的专业制造和营销型企业。大家知道，木地板是一种用于家庭室内的耐用消费品，它在市场上有二个特点，一是几乎所有的生产厂家都做市场，直接面对顾客；二是它是一种顾客“先评价，再购买”的商品，为了买地板,几乎所有的顾客在购买前都会对地板进行了解、研究，来来回回五六次，才能成功一笔生意。在这来回评价的过程中，产品的质量是顾客与我们之间必不可少的话题。基于这点，我们把质量创新作为企业的一个基本方向，通过质量创新来创建“书香门地”的品牌。

“书香门地”的质量创新主要表现在“三个质量”的理念和对它的落实上。所谓“三个质量”就是我们对“书香门地“地板，要实行产品标准质量，木质环境质量和外观美学质量。

首先是产品的标准质量。实木复合地板是有国家标准的，GB/T18103-2000。我们不折不扣地执行国家标准质量。但是，我们认为，国家标准质量仅仅是理所当然的质量，我们“书香门地”地板主要卖给“书香门第”人群，

“书香门第”人群需要更高的质量，因此，我们制订了自己的企业标准Q/TAAHI-2006。企业标准中的关键指标，特别是国家强制性执行的-指标方面，比国家标准有更高的要求，国家标准是E1≤1.5mg/L，“书香门地”企业标准是EO≤0.5mg/L，达到了国际先进水平。闵行区质量技术监督局非常关心和支持“书香门地”实木复合地板企业标准的制定和实施，这项已经在去年4月被批准。

其次是木质环境标准。书香门地地板由木材做成，而木材本身是一种环境材料。木地板具有调节室内空气质量的作用，但在调节的同时，它也会变形，产生一些质量问题。由于国家标准中只对变形尺寸有要求，对它的木质环境作用没有标准，所以绝大部分木地板厂都采用一种极端的方法，用大量的油漆将地板的六面全部封闭起来，这样的结果，产品尺寸质量是达到了，但其木质环境质量则消失了。我们不这样做。我们想方设法去保持和放大地板的木质环境作用，同时要在即使是比较恶劣的使用条件下，也要符合国家标准规定的尺寸要求，这是一种质量创新，我们已经做到了这一点。我们的这一想法和做法得到了上海市质量技术监督局沈伟民副局长的赞可，沈副局长

在今年夏天来我公司视查工作的时候肯定和支持这一点。目前，我们正在按照沈副局长的指示，在把已经取得的木质环境质量成果标准化。

第三是外观美学质量。地板是外观性产品，在保证内在质量的情况下，把外观做得漂亮，能为顾客创造价值。我们在这方面做了很多开拓性的工作，将绘画、雕塑、漆艺、色彩、造型等多种艺术手法溶入地板的外观加工中去，使“书香门地”地板成为真正的美学地板。

我们书香门地地板的三个质量的创新，目标是品牌创新，在这过程中得到了闵行区和上海市质量技术监督局的关心和指导。区和市局的领导多次来厂指导、帮助我们建立质量档案，参加电子监管网。上海市质量监督检验技术研究院检验中心每月为我们进行一次实木复合地板的形式检验，同时，检验中心的张莺红主任同我们在制定实木复合地板用胶合板的国家标准方面已经有超过一年多的合作。在他们的帮助下我们参加了闵行区产品质量和食品安全专项政治。目前，“书香门地”已经通过了ISO-9001、ISO-14001，FSC的认证，并于去年成为“上海市建筑材料各优产品”，成为“上海市品牌产品”，2008年荣获"中国有名商标",有很好的市场效应。

英文翻译：Shuxiangmendi (Shanghai) Wood Industry Co., Ltd. is a Sino US joint venture solid wood composite floor professional manufacturing and marketing enterprises. As we all know, wood floor is a kind of durable consumer goods used in the family room. It has two characteristics in the market. One is that almost all manufacturers do the market and face customers directly; the other is that it is a kind of product that customers "evaluate first and then buy" in order to buy the floor, Almost all customers will understand and study the floor before buying, and come and go back five or six times to succeed in a business. In this round-trip evaluation process, product quality is an essential topic between customers and us. Based on this, we regard quality innovation as a basic direction of the enterprise, and create the brand of "shuxiangmendi" through quality innovation. The quality innovation of "Book flavor" is mainly reflected in the concept of "three qualities" and its implementation. The so-called "three quality" is that we should implement the product standard quality, wooden environment quality and appearance aesthetic quality for the "scholarly floor". The first is the standard quality of the product. Solid wood composite floor has national standard, GB / T18103-2000. We carry out the national standard quality. However, we believe that the national standard quality is only the natural quality. Our "shuxiangmendi" flooring is mainly sold to "shuxiangmendi" people, who need higher quality. Therefore, we have formulated our own enterprise standard Q / taahi-2006. The key indicators in the enterprise standard, especially the indicator aspect of national compulsory implementation, have higher requirements than the national standard, the national standard is E1 ≤ 1.5mg/l, and the enterprise standard of "shuxiangmendi" is EO ≤ 0.5mg/l, which has reached the international advanced level. Minhang District Quality and Technical Supervision Bureau is very concerned about and supports the formulation and implementation of the enterprise standard of "shuxiangmendi" solid wood composite floor, which was approved in April last year. Secondly, wood environmental standard. The floor is made of wood, which is a kind of environmental material. Wood floor has the function of regulating indoor air quality, but at the same time, it will also deform and produce some quality problems. Because the national standard only has the request to the distortion size, has no standard to its wooden environment function, therefore the vast majority wooden floor factory uses one kind of extreme method, uses the massive paint to seal the six sides of the floor completely, this kind of result, the product size quality is achieved, but its wooden environment quality has disappeared. We don't do that. We try our best to maintain and enlarge the wooden environment of the floor, and at the same time, we should meet the size requirements of the national standards even under the worse use conditions. This is a quality innovation, and we have achieved this. Our idea and practice have been approved by Shen Weimin, deputy director of Shanghai quality and Technical Supervision Bureau, who affirmed and supported this point when he came to our company for inspection this summer. At present, we are in the process of standardizing the wood environmental quality achievements we have achieved according to the instructions of deputy director Shen. The third is the aesthetic quality of appearance. Floor is an external product. Under the condition of ensuring the internal quality, making the appearance beautiful can create value for customers. We have done a lot of pioneering work in this area, integrating painting, sculpture, lacquer art, color, modeling and other artistic techniques into the surface processing of the floor, so as to make the "shuxiangmendi" floor become a real aesthetic floor. Our three quality innovations of shuxiangmen flooring, with the goal of brand innovation, have been concerned and guided by Minhang District and Shanghai Bureau of quality and technical supervision in this process. The leaders of the district and Municipal Bureau have come to our factory for many times to guide and help us establish quality files and participate in the electronic supervision network. The inspection center of Shanghai Institute of quality supervision and inspection technology conducts the form inspection of solid wood composite floor for us once a month. At the same time, director Zhang Yinghong of the inspection center has cooperated with us for more than a year in formulating the national standard of plywood for solid wood composite floor. With their help, we participated in the special politics of product quality and food safety in Minhang District. At present, "shuxiangmendi" has passed the certification of ISO-9001, ISO-14001 and FSC. Last year, it became "the excellent products of Shanghai building materials" and "the brand products of Shanghai". In 2008, it won the "famous brand of China", which has a good market effect.

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