【速写CROQUIS是哪个国家的品牌?】
杭州江南布衣服饰有限公司旗下有“JNBY”、“速写CROQUIS”、“jnby by JNBY” 三个品牌。
品牌类别:作为中国大陆商业运作在高中端的设计师品牌。定位在基于自身年轻状态的生活追求,通过对时尚品味个性化的解读从而塑造出具有时代意义的地域身份象征及自然与自我的生活状态的演绎。
showing personality through natural creativity 个性来自自然创造
Making statements through innovative design 以创造性的设计表达风格
Just naturally be yourself 自然自我
品牌理念:JUST NATURALLY BE YOURSELF :自然自我
设计手法:个性、设计感
卖场风格:工业化后现代主义设计
目标群体:跨越年龄界限、超越衣橱概念,追求意趣生活的内敛知性女性群体。
JNBY 2005年推出自创品牌男装Croquis。
Croquis,这品牌的名称来自与法文,原意为 速写 。速写是所有绘画手法中较为快速而又显功底的表现手法。在日常的创作中,设计师借此手段不断的激发潜在的灵感。速写被定意为一种生活模式,随意的表象下隐藏着许多的理想与发现。
目标群体:以25—35岁左右的新男性为顾客群,以这一群人的生活方式根本,进行服饰的开发与设计。灵感来源于生活,又返回于生活,崇尚男性的表现欲却又不失沉稳,将曾经拥有却又被岁月磨砺掉的性情重新找回,到位的手法将男性的内心展露无遗。
在面料的采用上并不拘泥于某几种类别,主要体现自然及穿着性,从新的角度采用面料,款式方面站在打破经典的理念上,在保持版式及男性线条的同时加入新的设计元素,在服饰的搭配上我们强调在基本的基调上加上夺目的款式及色彩组合。再加上细节和品质上的高要求,所展现的是不同的效果。
英文翻译:Hangzhou Jiangnan cloth Clothing Co., Ltd. has three brands of "JNBY", "shorthand Croquis" and "jnbybyjnby". Brand category: as a high school designer brand in mainland China. Based on the pursuit of their own young life, through the interpretation of personalized fashion taste to create a regional identity symbol of contemporary significance and the interpretation of natural and self life state. Showing personality through natural creativity comes from making statements through innovative design to express the style of creative design just natural self brand concept: justnaturallallybeyourself: natural self design technique: personality, design sense store style: Post Industrial modernism design target group: across the age limit, beyond the clothing Cabinet concept, an introverted and knowledgeable female group pursuing interesting life. JNBY launched its own brand Croquis in 2005. Croquis, the brand's name comes from French, originally meant to be shorthand. Shorthand is a relatively fast and effective way of expression in all painting techniques. In the daily creation, designers take this means to constantly inspire potential inspiration. Sketch is defined as a mode of life, and many ideals and discoveries are hidden under the random appearance. Target group: take the new men aged 25-35 as the customer group, develop and design the clothing based on their life style. Inspiration comes from life and returns to life. Advocating male's expression desire but not losing its composure, we can get back the temperament once owned but honed by the years, and the right technique can reveal the male's heart. In the use of fabrics, we do not stick to certain categories, mainly reflecting the nature and wearability. From a new perspective, we use fabrics. In terms of style, we stand on breaking the classic concept, adding new design elements while maintaining the layout and male lines. In the matching of clothing, we emphasize the basic tone plus striking style and color combination. Coupled with the high requirements of details and quality, it shows different effects.
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