我要投票 黄振龙在凉茶行业中的票数:15
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2024-11-21 20:46:02 星期四

【黄振龙是哪个国家的品牌?】

黄振龙是什么牌子?「黄振龙」是 广州黄振龙凉茶有限公司 旗下著名品牌。该品牌发源于广东省广州市,由创始人黄董在1945年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

始于1945年,以多种中草药调配而成的28味癍痧凉茶,专注于凉茶研发/生产/销售及店铺连锁/零售服务于一体的企业


黄振龙凉茶由20世纪南粤一代草药大师黄振龙先生所创立,黄振龙祖籍广东三水,自小学习中医药理,研习各种中草药性,经过长期研制,他选用二十余种广东地道中草药为基本原料,精心配制出“28味癍痧凉茶”,并于上世纪30年代开始在三水地区悬壶济世,后来在肇庆开设多间凉茶铺。

上世纪五六十年代还没有电视机,“黄振龙凉茶店”卖广告就靠一张嘴。伙计们一边卖凉茶,一边高唱“饮番杯黄振龙癍痧凉茶,材料足,功效灵……”加上铺面的当眼处摆放了一对长寿老人公仔。

更特别的是向拉黄包车的车夫送赠印有《黄振龙凉茶》字样的外套,使广州城内”黄振龙凉茶“的广告随即满街跑。不久黄振龙凉茶的美名便街知巷闻,不胫而走了。

1945年抗战胜利,黄振龙正式在广州仁济路口北平酒店开设了第一家凉茶铺。

广州黄振龙凉茶有限公司由黄振龙老先生的传人――黄富强先生创办于1996年,在传承原有百年祖传精妙配伍的“黄振龙凉茶”秘方基础上,礼聘多名中医名家,精选优质材料,结合岭南季节变化特征和人体需要,运用现代科技手段研发创新,开创传统凉茶运用现代工艺方式生产的先河。十三年来,公司改变传统经营模式,将家庭式经营旧模式改变为集研发、生产、物流配送、销售以及店铺连锁、零售服务于一体的新型连锁经营模式,并运用现代化的经营管理理念,为凉茶行业带来新的发展方向。


英文翻译:Huang Zhenlong herbal tea was founded in 1945 by Huang Zhenlong, a master of herbal medicine of the 20th century in south Guangdong Province. Huang Zhenlong was born in Sanshui, Guangdong Province. He studied the pharmacology of traditional Chinese medicine and the properties of various Chinese herbal medicines since he was a child. After a long-term development, he chose 20 More than kinds of authentic Chinese herbal medicines in Guangdong Province were used as basic raw materials to elaborately prepare "28 kinds of kusha herbal tea", which began to serve the world in Sanshui area in 1930s, and later opened several herbal tea shops in Zhaoqing. In the 1950s and 1960s, there was no TV set. The "Huangzhenlong herbal tea shop" sold advertisements by one mouth. While selling herbal tea, the guys sang, "drink a cup of Huang Zhenlong's Sasha herbal tea, with enough materials and good effect..." In addition, a pair of long-lived old men were placed at the eye of the pavement. What's more, a coat printed with "Huang Zhenlong herbal tea" was sent to the rickshaw puller, which made the advertisement of "Huang Zhenlong herbal tea" in Guangzhou city run all over the street. Soon Huangzhenlong herbal tea's good name will be known in the street, and it will spread. After the victory of Anti Japanese war in 1945, Huang Zhenlong officially opened the first herbal tea shop in Beiping Hotel, Renji road crossing, Guangzhou. Guangzhou Huangzhenlong Herbal Tea Co., Ltd. was founded in 1996 by Mr. Huang Fuqiang, the successor of Mr. Huang Zhenlong. On the basis of inheriting the secret recipe of "Huangzhenlong herbal tea" which has been well-known for one hundred years, we recruited many famous Chinese medicine experts, selected high-quality materials, combined with the seasonal characteristics of Lingnan and human needs, used modern scientific and technological means to research, develop and innovate, and created the traditional herbal tea with modern use The forerunner of process mode production. In the past 13 years, the company has changed the traditional business model, changed the old family business model into a new chain business model integrating R & D, production, logistics and distribution, sales, store chain and retail services, and applied the modern management concept to bring new development direction for the herbal tea industry.

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