【上海家化Jahwa是哪个国家的品牌?】
前身是成立于1898年的香港广生行,专注于美容护肤/个人护理/家居护理三大领域,旗下拥有佰草集/六神/美加净/高夫/等诸多品牌,行业诸多国家标准的参与制定者
上海家化联合股份有限公司是中国行业历史悠久的民族企业之一,前身是成立于1898年的香港广生行,于 2001年在上海证券交易所上市,今年已步入发展的第120年。上海家化专注于美容护肤、个人护理、家居护理三大领域,以“研发先行、品牌驱动、渠道创新、供应保障”为经营方针。
上海家化高度重视品牌建设,在众多细分市场上建立了领导地位。家化旗下的雙妹品牌曾广受民国名媛的欢迎,代表中国赢得了国际至高的荣誉;美加净品牌创了中国的发蜡、摩丝、护手霜,是三代人的集体记忆;六神品牌在花露水中创新的加入了中草药元素,是花露水品类绝对的主导者;高夫品牌作为中国男士化妆品的先驱,牢牢占据了行业前三的份额;佰草集品牌充分运用平衡之道,将中华文化融于现代科技,让东方美闪耀世界的梦想变成了现实;家安品牌坚持科技创新,在不断创造家居清洁新品类的基础上进一步向成熟品类进军;启初品牌取自然之初,育生命之初,陪伴中国宝宝健康成长;玉泽品牌与瑞金医院进行合作,产品品质经过了临床医学专业的严格检验;一花一木品牌既运用了中医经典的“花木对”概念,又结合了中外的前沿技术;Tommee Tippee汤美星是享誉全球的婴幼儿喂哺品牌。
上海家化拥有扎实、广泛的渠道,让家化的产品可以在短时间内触达各个消费者人群。公司在百货、商超渠道深耕多年,在经销商中有众多互利互信的合作伙伴,近两年在电商渠道与化妆品专营店渠道进行了积极的拓展,且建设了战略性的渠道。大范围、多层次的渠道网将保障无论外部环境如何变化,家化都能及时响应消费者的需求。同时,上海家化高度重视自主创新。公司拥有科研中心和工业设计中心,与国内外科研机构开展多方面战略合作,每年对科研的投入持续增长, 研发成果和专利申请数量居于国内行业前列,在中草药个人护理领域居于较高地位。此外,上海家化高度重视质量管理,产品涵盖美容护肤、个人护理、家居护理三大领域。
跨越三世纪栉风沐雨,传承双甲子弦歌不辍。美容护肤、个人护理和家居护理产品与人们生活息息相关,犹如涓涓细流渗透到千家万户的日常生活。如何上启下、不负众望,企业肩负使命、任重道远。作为一个折射行业风云变迁的百年老店,上海家化愿与同行共同探索,立足本土并走向国际,在更为广阔和丰富的层面上满足人们对于美好生活的向往,秉持“诚信、务实、共赢”的价值观,持续创造新价值,不断回馈顾客、员工、股东和社会。新的时代下,上海家化将不断努力,尽己所能推动上海“服务、制造、购物、文化”四大品牌建设,打造“中国制造2025”的行业典型,专注于成为美容护肤、个人护理、家居护理优质提供者,让每个人美丽健康,让每个家庭洁净幸福,继往开来,华美与共。
英文翻译:The predecessor is Hong Kong Guangsheng bank, which was founded in 1898. It focuses on the three fields of beauty and skin care / personal care / home care. It has many brands including baicaoji / Liushen / meijiajing / Gaofu. Shanghai Jiahua United Co., Ltd., a participant in the formulation of many national standards in the industry, is one of the national enterprises with a long history in China. The predecessor is Hong Kong Guangsheng bank, which was founded in 1898, It was listed in Shanghai Stock Exchange in 2001 and has entered the 120th year of development this year. Shanghai Jiahua focuses on the three fields of beauty and skin care, personal care and home care, and takes "R & D first, brand driven, channel innovation and supply guarantee" as its business policy. Shanghai Jiahua attaches great importance to brand building and has established a leading position in many market segments. Jiahua's Shuangmei brand has been widely welcomed by celebrities in the Republic of China and won the highest honor in the world on behalf of China; meijiajing brand has created Chinese hair wax, mousse and hand cream, which is the collective memory of three generations; Liushen brand has innovatively added Chinese herbal elements into the flower dew water, which is the absolute leader of the flower dew category; Gaofu brand, as the pioneer of Chinese men's cosmetics, It firmly occupies the top three shares of the industry; baicaoji brand makes full use of the way of balance to integrate Chinese culture into modern technology, making the dream of Oriental beauty to shine the world become a reality; Jiaan brand insists on technological innovation, and advances to mature categories on the basis of constantly creating new categories of household cleaning; at the beginning of the brand, it takes nature as its starting point, and accompanies Chinese babies at the beginning of life Healthy growth; Yuze brand cooperates with Ruijin Hospital, and the product quality has passed the strict test of clinical medicine specialty; Yihua Yimu brand not only uses the classic concept of "flower and wood pair" of traditional Chinese medicine, but also combines the cutting-edge technology at home and abroad; tommeetippee is a world-renowned infant feeding brand. Shanghai Jiahua has a solid and wide range of channels, so that its products can reach all consumers in a short time. The company has been working in the department stores and supermarkets for many years, and has many mutually beneficial and trustworthy partners in dealers. In the past two years, it has actively expanded the e-commerce channel and cosmetics franchise store channel, and has built a strategic channel. A large-scale and multi-level channel network will ensure that no matter how the external environment changes, home-based can respond to the needs of consumers in a timely manner. At the same time, Shanghai Jiahua attaches great importance to independent innovation. The company has scientific research center and industrial design center, and carries out various strategic cooperation with domestic and foreign scientific research institutions. The annual investment in scientific research continues to grow. The number of research and development achievements and patent applications ranks in the forefront of the domestic industry, and occupies a high position in the field of Chinese herbal medicine personal care. In addition, Shanghai Jiahua attaches great importance to quality management, and its products cover three major areas: beauty and skin care, personal care and home care. Across the three centuries, the inheritance of double Jiazi string song is endless. Beauty and skin care, personal care and home care products are closely related to people's life, just like a trickle into the daily life of thousands of households. How to rise and fall in line with the expectations of all, the enterprise shoulders the mission and has a long way to go. As a century old store reflecting the changes of the industry, Shanghai Jiahua is willing to explore with its peers, base itself on the local market and go to the international market, meet people's aspirations for a better life on a broader and rich level, uphold the values of "integrity, pragmatism and win-win", continue to create new values, and constantly give back to customers, employees, shareholders and society. In the new era, Shanghai Jiahua will continue to make efforts to promote the construction of "service, manufacturing, shopping and culture" four brands in Shanghai, create an industry model of "made in China 2025", focus on becoming a high-quality provider of beauty and skin care, personal care and home care, make everyone beautiful and healthy, make every family clean and happy, carry forward the past and open up the future, and share beauty with all.
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