【ZHENBEI珍贝是哪个国家的品牌？】

珍珠的时尚夺目，在于精雕细琢，系出天然。静海深流下，经千淘万漉之后，从一粒沙到珍珠的形成过程，既成就了永恒的价值，也见证了贝壳的执着、坚定和智慧。

珍珠之于贝壳，一如品牌之于企业，一个好的品牌，必定是诞生于优秀的企业，而成长壮大于充满风浪的市场环境中；珍贝企业在市场的激流中，逆流而上，追求“品质缔造经典，时尚引领潮流”，力将品质卓越的珍贝产品奉献给万千消费者。

品牌定位

A.市场定位——高级时尚羊绒服饰品牌

B.核心目标消费群——30~60岁女性/男性中高层收入群体

C.品牌风格——时尚、端庄、高贵、经典

公司简介

湖州珍贝羊绒制品有限公司创建于1986年，坐落在纺织业极为发达的江南历史名城—湖州；公司产品以羊绒纱，羊绒衫、丝绒衫、真丝衫、羊绒大衣、羊绒内衣、牛奶蛋白纤维内衣等产品为主，是一家集洗绒、分梳、染色、纺纱、针织、销售为一体的全能毛纺联合企业；公司占地面积600亩，员工3000余人，拥有600家店铺，完善的营销网络遍及全国30多个省、自治区和直辖市，200多个地级市。

公司在羊绒行业率先通过ISO9001：2000国际质量管理体系认证，ISO14001：2004环境管理体系认证，GB/T28001-2001职业健康体系认证；先后获得“可机洗羊绒衫”等70多项专利，各项技术处于国内同行业领先水平；先后荣获国家高新技术企业、世界生产率自主创新中国百强企业、中国民营企业最具竞争潜力100家、中国名牌、浙江省百强企业、浙江省绿色企业等荣誉称号；连续八年被国家信息中心，北京市商业委员会评为“北京亿元商场销售第一名”和“中国羊绒行业销售第二名”。

“打造国际化的羊绒品牌”是珍贝多年来的不懈追求，“尊重员工、服务顾客、追求卓越、回报社会”是珍贝的核心价值观，“诚实、勤奋、创新、奉献”是珍贝的企业精神。

企业文化

发展战略：以羊绒产业为基础，做百年企业

企业精神：热爱本职工作，追求卓越品质

核心理念：企业发展，员工共享，和谐社会

企业作风：健康生活，实在做人，踏实做事

管理理念：人人尽责，事事认真

安全理念：生命无价，安全第一

营销理念：为客户创造价值，与客户一起成长

成本理念：省下一分钱，就增一分利

人才理念：做好本职工作就是人才

质量理念：立足以质取胜，不断提高质量水平

英文翻译：The fashion of pearls is striking because they are exquisitely carved and natural. Under the deep flow of Jinghai sea, the formation process from a grain of sand to a pearl after thousands of washes has not only achieved the eternal value, but also witnessed the persistence, firmness and wisdom of the shell. Pearl to shell is just like brand to enterprise. A good brand must be born in an excellent enterprise and grow stronger than in a stormy market environment. In the torrent of the market, Zhenbei enterprise goes against the current and pursues "quality creates classics, fashion leads the trend", and dedicates its excellent quality Zhenbei products to thousands of consumers. Brand positioning A. market positioning - Advanced Fashion cashmere clothing brand B. core target consumer group - women / men aged 30-60 middle and senior income group C. brand style - fashion, dignified, noble, classic company profile Huzhou Zhenbei Cashmere Products Co., Ltd. was founded in 1986, located in Huzhou, a famous historical city in the south of the Yangtze River where the textile industry is very developed. The company's products are cashmere yarn and cashmere It is an all-around wool textile joint enterprise integrating cashmere washing, carding, dyeing, spinning, knitting and sales. The company covers an area of 600 mu, has more than 3000 employees, has 600 stores, and has a complete marketing network covering more than 30 provinces, autonomous regions and municipalities directly under the central government Prefecture level cities. In cashmere industry, the company has passed ISO9001:2000 international quality management system certification, ISO14001:2004 environmental management system certification and GB / T28001-2001 occupational health system certification. It has successively obtained more than 70 patents such as "machine washable cashmere sweater", and each technology is at the leading level of the same industry in China. It has successively won the national high-tech enterprise and the world's top 100 productivity independent innovation enterprises in China Industry, China's 100 private enterprises with the most competitive potential, China's famous brand, top 100 enterprises in Zhejiang Province, green enterprises in Zhejiang Province and other honorary titles; for eight consecutive years, it has been awarded the "No.1 sales in Beijing billion yuan shopping mall" and "No.2 sales in China's cashmere industry" by the national information center and Beijing Municipal Commission of Commerce. "Build an international cashmere brand" is Zhenbei's unremitting pursuit for many years, "respect for employees, serve customers, pursue excellence and return to society" is Zhenbei's core values, "honesty, diligence, innovation and dedication" is Zhenbei's enterprise spirit. Corporate culture development strategy: Based on cashmere industry, to do a hundred years of corporate spirit: love their own work, pursue excellent quality core concept: enterprise development, employee sharing, harmonious society corporate style: healthy life, real life, practical work management concept: people are responsible, everything is serious safety concept: life is priceless, safety first marketing concept: create for customers Create value, grow with customers cost concept: save one cent, increase one cent, benefit talents concept: do your job well is the concept of talent quality: Based on quality to win, constantly improve the quality level

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