【正阳河是哪个国家的品牌?】
哈尔滨正阳河调味食品有限公司是中国著名的调味食品企业之一。
哈尔滨正阳河调味食品有限公司是以食品酿造为主导产业,集产品研发、生产、营销为一体的现代企业。所属品牌"正阳河"始于1905年,是黑龙江省为数不多的百年老字号。“虹桥”亦是其旗下家喻户晓的著名品牌。公司目前由公司总部、正阳河酱油厂、醋厂、酱厂、营销公司、物流公司组成;产品分为酱油、食醋、酱类、香油、料酒、干调等十大系列百余个品种.全部纯粮酿造,在国内各大中城市近5000个网点销售,并远销东欧、俄罗斯、东南亚等国家和地区。产品多次被评为“国家首批质量免检产品”、“省、市名牌产品”以及“消费者放心食品”。公司还率先在省内同行业通过了ISO9001国际质量管理体系认证,产品质量与国际接轨。并于2002年荣膺中国调味品著名品牌企业20强。在2006年中国国际调味品及食品配料博览会上正阳河牌9度米醋获大会银奖、正阳河牌豆瓣酱获铜奖、正阳河牌酱油获铜奖,2006年被国家评为“中华老字号”企业。
公司坚持“一切为了市场,一切工作服务于消费者切实需要”的服务理念;坚持“绿色、美味、营养、健康”的产品理念,坚持“质量第一,产量服从质量、成本服从质量”的产品质量观,在激烈的市场竞争中始终立于不败之地,凭借企业综合实力成为同行业的佼佼者。“有家就有正阳河”,让更多的消费者享受到正阳河产品所带来的美味佳肴是正阳河人不懈的追求。
“好风凭借力,送我上青天”。近年来正阳河一直乘着改革的东风快速发展,2001年企业整体退出国有,进行股份制改造。2003年10月引入民营资本进行资产重组彻底实施民营化。重组后的正阳河在民营资本的带动下步入了发展的快车道....通过“机关瘦身”,管理上更加适应市场竞争需要;通过聘请顾问公司,引进“外脑”,完善营销模式,带动生产厂提速,用先进的经营管理理念使企业机制再添活力;通过企业战略重组,完善产品结构,不断增加新的经济增长点。正阳河通过产权结构、产品结构、组织结构的调整,着眼于企业战略经营和战略发展,全力打造具有21世纪国际竟争实力的企业集团。2004年,重组后的正阳河在风景如画的哈尔滨利民经济技术开发区征地84000平方米,投巨资建造东北地区最大的调味品生产基地,年产量达10万吨,产值3个亿,届时正阳河将成为品类齐全,实力雄厚,具备规模的中国调味品航母。意识源于发展,先于科技。“正阳河”在竞争的时代更具战略意识,把事业建立在科技之上,不断前行,引领中国调味行业进入一个崭新的品牌时代。
英文翻译:Harbin Zhengyanghe seasoning Food Co., Ltd. is one of the famous seasoning food enterprises in China. Harbin Zhengyanghe seasoning Food Co., Ltd. is a modern enterprise which takes food brewing as the leading industry and integrates product R & D, production and marketing. Its brand "Zhengyanghe" began in 1905, which is one of the few hundred year old brands in Heilongjiang Province. "Hongqiao" is also a well-known brand. At present, the company consists of the company's headquarters, Zhengyanghe sauce oil factory, vinegar factory, soy sauce factory, marketing company and logistics company. The products are divided into ten series and more than 100 varieties, including soy sauce, vinegar, sauce, sesame oil, cooking wine and dry mixing. All the pure grain brewing is sold in nearly 5000 outlets in various large and medium-sized cities in China and exported to countries and regions in Eastern Europe, Russia and Southeast Asia. The products have been rated as "the first batch of national quality inspection free products", "provincial and municipal famous brand products" and "consumer assured food" for many times. The company also took the lead in the province with the industry through the ISO9001 international quality management system certification, product quality and international standards. In 2002, it was awarded the top 20 famous brand enterprises of Chinese condiment. At the 2006 China International seasoning and food ingredients Expo, Zhengyanghe 9-degree rice vinegar won the silver medal, Zhengyanghe bean paste won the bronze medal, Zhengyanghe soy sauce won the bronze medal. In 2006, it was rated as the "China Time-honored Brand" enterprise by the state. The company adheres to the service concept of "all for the market, all work for the practical needs of consumers"; adheres to the product concept of "green, delicious, nutritious and healthy"; adheres to the product quality concept of "quality first, output subject to quality, cost subject to quality"; it always stands in an invincible position in the fierce market competition, and becomes a peer by virtue of its comprehensive strength The best in the business. "There is Zhengyang river if there is a home", so that more consumers can enjoy the delicious food brought by Zhengyang River products is the unremitting pursuit of Zhengyang river people. "With the help of good wind, send me to the sky.". In recent years, Zhengyang river has been developing rapidly by the east wind of reform. In 2001, the whole enterprise withdrew from the state and carried out joint-stock reform. In October 2003, private capital was introduced to carry out assets reorganization and privatization. The restructured Zhengyang river has stepped into the fast lane of development driven by the private capital.... through "organ slimming", the management is more suitable for the needs of market competition; through hiring a consulting company, introducing "external brain", improving the marketing mode, driving the production plant to speed up, adding vitality to the enterprise mechanism with advanced management concepts; through strategic restructuring, improving the product structure, Increasing new economic growth points. Through the adjustment of property right structure, product structure and organizational structure, Zhengyang River focuses on the strategic operation and development of the enterprise and strives to build an international competitive enterprise group in the 21st century. In 2004, the restructured Zhengyang River acquired 84000 square meters of land in the picturesque Harbin Limin economic and Technological Development Zone, invested heavily in the construction of the largest seasoning production base in Northeast China, with an annual output of 100000 tons and an output value of 300 million yuan. At that time, Zhengyang river will become a Chinese seasoning carrier with complete categories, strong strength and scale. Consciousness originates from development and precedes science and technology. "Zhengyanghe" has more strategic awareness in the era of competition, builds its business on science and technology, and keeps moving forward, leading China's seasoning industry into a brand-new era.
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