我要投票 老香村在蛋糕店行业中的票数:56
· 外 推 电 报 ·
2024-12-23 01:46:17 星期一

【老香村是哪个国家的品牌?】

老香村是什么牌子?「老香村」是 太原市老香村副食有限公司 旗下著名品牌。该品牌发源于山西省太原市,由创始人张 * 保在1927年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

“老香村食品店”是太原出色的店铺之一,建于民国16年(1927年)3月1日。当时,“谷香村”商号倒闭,在“双合成”当伙计的王庆丰、王得三、王国斌等三位河北同乡,借机接过“谷香村”铺面,与伙计马世英等人,集资另建起新店。王庆丰,河北定县奇连屯人,自幼经商,善社交,民国15年春来太原结识了很多朋友。因此,愿为其投资者不少。当时有9人投股金5500元(银洋),每三年分红利一次,同仁共推吴润民为董事,选王庆丰为经理代表,王得三、王国斌为副理代表。

自租赁下“谷香村”铺面后,掌柜们希望于开业后能生意发达,财源茂盛,便仿上海一店名,树新号为“上海老香村”,并请书法家赵铁山先生(字昌燮)写了号匾和批匾。号匾长短如一人床板状,楷书“老香村”三字,空间上方写着“上海”两个小字,呈黑底金字;批匾比号匾略长,东批匾写着“南北果品四时糟腊”,西批匾写着“洋酒罐头浙绍金腿”。呈蓝底撒金,悬挂门首,以醒本店特色。此外,店铺内还挂有一尺宽,二尺长的抄书“老香村”小匾(黑底金字),以及各式样的小挂牌。店门两旁圆柱上还挂有抱匾楹联。其内容现已不详。

新开业的“老香村”分店铺、作坊。店铺设在钟楼街路北四号(即现在太原市二轻市场位置),作坊设在钟楼街“中兴药房”后院(即现在庙前皮革服装店位置,全店从业人员11人。

“老香村”开业后,为招揽买卖,掌柜除亲自驻天津、石家庄接货运货外,还经常派人北上北平,南下汉口、上海、浙江等地,广征博采众家之长,不惜工本购进各种原料、辅料。精制京、广、苏各式糕点,并以月资126元大洋从上海聘来一位李姓的糕点师傅,面授技艺。自此,“老香村”在太原站稳了脚跟,一天天“吃香”起来。到了第二年秋天,“老香村”经营的品种由刚开始的七十余种增至四百多种。糕点主要品种有袜底酥、鸡油饼、太师饼等十几种。中秋月饼主要生产京式提浆细皮、自来红等十来个品种。平时仅门市销货额在300元上下。每逢年过节时可超过1000元。这时“老香村”还兼带批发业务,而且十分活跃。凡太原市内同行号铺都纷纷从“老香村”进货,“老香村”一跃成为太原干菜业同业公会中鲜货行的大号铺之一,从业人员达到二三十人。

民国19年末,“老香村”在二市场南头路北新开店铺一处(现信托公司开化市零售二部位置),习惯上称此为“西老香村”,同时,原加工作坊也搬迁至“西老香村”后院。

民国18年至25年间,是“老香村”的鼎盛时期。除经营南北各式糕点,还有香肠腊肉、五香牛肉、虾子鱼、熏鱼等等。“七七”事变前,经营的品种达700余种。包括山珍海味,洋酒罐头,干鲜果品、鲜菜鱼虾,应有尽有。并专门包销北京五星啤酒、汽水、英瑞公司奶粉、炼乳,以及上海天厨味精厂的各种味精、调味品。商品批发范围也由太原市扩展到山西省各县镇。

就在“老香村”生意极盛之际,“七七”事件爆发,日本侵略者侵占了太原。“老香村”遭到劫难,价值一万多元的货物运到东太堡,藏到地洞里封存,被日本人洗劫一空。掌柜、店员纷纷外逃,只留一人看守铺面。掌柜王庆丰驻天津不敢回来,二掌柜王得三,三掌柜王国斌带着20来人逃至运城后,又带伙计四人跑到西安。并在西安东大街453号立起新店。其余12名伙计留在运城,以炒花生、卖纸烟度日。

民国27年(1938年)3月,战争稍稳,三掌柜王国斌遂带着运城人员返回太原。五月,大掌柜王庆丰也回到太原,重操旧业。复业后的“老香村”巳面目全非。钟楼街路北的“北老香村”店铺连同牌匾已被汉奸商会会长强行霸占,开了“公记纸烟庄”,“老香村”前贴上了“公记”二字。掌柜与伙计只能购些面粉,随便做些点心,兼卖些酒类、罐头等惨淡经营。这时店铺门首悬挂上了英文字牌匾。其意为:“老香村食品杂货店铺中外闻名”。民国30年(1941 年)大掌柜王庆丰病故。接着日军实行经济封锁,外地供货隔断,物资越来越紧张。加上物价上涨,票子一天比一天毛耗,“老香村”的经营一年不如一年。原店铺有不少伙计离开另立门户。

日本投降后,二掌柜王得三在西安开的店铺连产带人划归当地,只一人返回太原,担任了“老香村”掌柜。这时“老香村”不靠批发业务,主要经营海参、燕窝、火腿、板鸭、南糖、花生粘等。禚点只有十几个品种。很快,又遇上阎锡山推行“兵农合一”暴政,够年龄的年轻店员全被“编组”充丁。怕事的都偷偷跑回家去。加上物价暴涨,捐税繁杂,“老香村”只得削减店员,缩小规模。到太原解放时,全店只剩下十几个人。

太原解放后,在党和人民政府的帮助下,“老香村”经营逐年扩大,生产逐年上升。至1952年底,糕点月产量巳由建国初期的一万余斤增至三万余斤。糕点品种也由34种扩大到48种。

1981年7月1日,“老香村”牌匾重新悬挂于店门中央。“老香村”的经营特色也从此重放新辉。


英文翻译:"Laoxiangcun food store" is one of the excellent stores in Taiyuan, which was built on March 1, 1927, the 16th year of the Republic of China. At that time, "Guxiang village" business closed down. Wang Qingfeng, Wang Desan, Wang Guobin, three fellow villagers in Hebei who worked as partners in "double synthesis", took the opportunity to take over the shop of "Guxiang village" and set up a new shop with Ma Shiying and other partners. Wang Qingfeng, a native of qiliantun, Dingxian County, Hebei Province, has been engaged in business and social activities since childhood. In the spring of the Republic of China, he made many friends in Taiyuan. Therefore, we are willing to offer many investors. At that time, nine people invested 5500 yuan (Yinyang), and every three years they shared dividends. Wu Runmin was elected as the director, Wang Qingfeng as the manager representative, Wang Desan and Wang Guobin as the deputy manager representatives. Since leasing the "Guxiang village" store, the shopkeepers hope to have a prosperous business and rich financial resources after opening, so they copy the name of a shop in Shanghai, and build a new name of "Shanghai old Xiang Village", and invite calligrapher Mr. Zhao Tieshan (Zhang Xie) to write a number plaque and a batch of plaques. The No. plaque is as long as a bed board, with three characters of "Laoxiang village" written in regular script, and two small characters of "Shanghai" written on the top of the space, which are black and gold characters; the No. plaque is slightly longer than the No. plaque, the East plaque reads "North and South fruits are four times bad wax", and the West plaque reads "canned foreign wine Zhejiang Shaoxing golden leg". It's blue with gold. It's hung at the head of the door to make our shop distinctive. In addition, the shop also hung a one foot wide and two foot long plaques (gold characters on black background) reading "Laoxiang village", as well as small hanging plates of various styles. There are also holding plaques and couplets on the columns on both sides of the shop door. Its content is now unknown. The newly opened "Laoxiang village" is divided into shops and workshops. The shop is located at No. 4, North Zhonglou Street (now the second light industry market in Taiyuan), and the workshop is located in the backyard of Zhongxing pharmacy in Zhonglou Street (now the leather clothing shop in front of the temple, with 11 employees. After the opening of "Laoxiang village", in order to solicit business, the shopkeeper often sent people to Peiping in the north, Hankou, Shanghai, Zhejiang and other places to purchase all kinds of raw materials and auxiliary materials at no cost. He refined all kinds of pastries in Beijing, Guangzhou and Suzhou, and hired a pastry master surnamed Li from Shanghai with a monthly salary of 126 yuan to teach skills in person. Since then, the "old fragrant village" has established its foothold in Taiyuan, and has become popular day by day. In the autumn of the next year, the varieties of "Laoxiang village" increased from more than 70 at the beginning to more than 400. The main varieties of pastry are hosiery bottom pastry, chicken oil cake, Grand Master's cake and so on. Mid autumn moon cakes are mainly produced in more than ten varieties, such as Beijing style fine skin, zilaihong, etc. At ordinary times, only the sales volume in the market is about 300 yuan. It can be more than 1000 yuan every year. At this time, "Laoxiang village" also has wholesale business and is very active. Every shop in Taiyuan has purchased from Laoxiang village. Laoxiang village has become one of the big shops of fresh food shop in Taiyuan dry food trade association, with 20-30 employees. At the end of the 19th year of the Republic of China, "Laoxiang village" opened a new shop in the north of Nantou road of the second market (now the second retail department of Kaihua city of the trust company), which was customarily called "xilaoxiang village". At the same time, the original workshop was also moved to the backyard of "xilaoxiang village". From the 18th to the 25th years of the Republic of China, it was the heyday of Laoxiang village. Besides all kinds of pastries in the north and south, there are sausages, bacon, spiced beef, shrimp fish, smoked fish and so on. Before the July 7th incident, there were more than 700 varieties in operation. Including delicacies, canned wine, dried and fresh fruits, fresh vegetables, fish and shrimps. It specializes in selling Beijing five star beer, soda, Yingrui milk powder, condensed milk, and all kinds of monosodium glutamate and condiments from Shanghai tianchu monosodium glutamate factory. The scope of commodity wholesale is also extended from Taiyuan to counties and towns in Shanxi Province. At the time of the flourishing business of Laoxiang village, the July 7th incident broke out and the Japanese invaders occupied Taiyuan. "Laoxiang village" suffered a disaster. More than 10000 yuan worth of goods were transported to dongtaibao, hidden in the underground cave and sealed up. The Japanese ransacked it. Shopkeepers and clerks fled one after another, leaving only one person to watch over the shop. Wang Qingfeng, the shopkeeper, dare not come back in Tianjin. Wang Desan, the second shopkeeper, and Wang Guobin, the third shopkeeper, fled to Yuncheng with 20 people, and then ran to Xi'an with four other people. And set up a new store at No. 453, East Street, Xi'an. The other 12 guys stayed in Yuncheng to fry peanuts and sell cigarettes. In March of the 27th year of the Republic of China (1938), when the war was slightly stable, Wang Guobin, the third innkeeper, returned to Taiyuan with Yuncheng personnel. In May, Wang Qingfeng, the big shopkeeper, returned to Taiyuan and returned to his old job. After the resumption of business, "Laoxiang village" has been totally different. The shop of "beilaoxiang village" and the plaque in the north of Zhonglou street have been forcibly occupied by the president of the chamber of Commerce of traitors, who has opened "Gongji paper tobacco village". The word "Gongji" has been pasted in front of "Laoxiang village". The shopkeeper and the assistant can only buy some flour, make some snacks casually, and sell some wine, cans and other poor business. At this time, an English plaque was hung at the front of the shop. It means: "Laoxiang village is famous for its groceries at home and abroad.". In 1930 (1941), Wang Qingfeng, the chief executive, died of illness. Then the Japanese army imposed an economic blockade and cut off the supply of goods from other areas, which made the supplies more and more tense. In addition to the rising prices, the gross consumption of tickets is increasing day by day, and the operation of "Laoxiang village" is decreasing year by year. There are many employees in the original shop leaving to set up another door. After the surrender of Japan, Wang Desan, the second shopkeeper, set up a shop in Xi'an, where he brought people to the local area. Only one person returned to Taiyuan and became the shopkeeper of Laoxiang village. At this time, "Laoxiang village" does not rely on wholesale business, mainly engaged in sea cucumber, bird's nest, ham, duck, sugar, peanut paste and so on. There are only a dozen varieties in Jidian. Soon, Yan Xishan's tyranny of "integration of soldiers and peasants" was carried out again, and all the young salesmen of enough age were "organized" into small groups. Those who are afraid of things run home secretly. With soaring prices and complicated taxes, Laoxiang village had to reduce its staff and scale. When Taiyuan was liberated, there were only a dozen people left in the store. After the liberation of Taiyuan, with the help of the party and the people's government, the operation of "Laoxiang village" expanded year by year and the production increased year by year. By the end of 1952, the monthly output of pastry had increased from more than 10000 Jin in the early days of the people's Republic of China to more than 30000 Jin. The number of pastry varieties increased from 34 to 48. On July 1, 1981, the plaque of "Laoxiang village" was hung in the center of the shop. The management characteristics of "Laoxiang village" have been renewed since then.

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