【凤凰都市传媒是哪个国家的品牌?】
于2007年由凤凰卫视发起成立,致力于打造包括电视/互联网/平面/户外/广播的全媒体平台,为客户提供媒体策划/广告创意/广告制作/广告发布及效果评估等一系列专业广告服务
凤凰都市传媒于2007年由凤凰卫视发起成立。凤凰卫视发展多元化媒体业务,倾力打造包括电视、互联网、平面、户外、广播的全媒体平台。凤凰都市传媒与凤凰卫视品牌一脉相承,是凤凰全媒体的重要组成部分,秉承凤凰的优秀基因,经过九年发展,从媒体资源到广告收入等各方面都保持着远高于行业整体增速的成长。
凤凰都市传媒基于对于LED媒体的专业理解,精心选点布局,在全国各地核心商圈和繁华路段建设LED大屏幕媒体,在自有媒体总面积、自有媒体覆盖城市数量、自有媒体保有量等核心指标上确立了在行业中的地位,构建了一个中国具影响力的户外传播平台,并在此基础上,为客户提供媒体策划、广告创意、广告制作、广告发布及效果评估等一系列专业广告服务。
2014年底,基于对未来媒体发展趋势的洞察和判断,凤凰都市传媒在立足原有LED媒体业务这“一翼”的基础上,再添“一翼”—— 数字营销业务,凤凰的数字营销业务是利用数字营销概念,基于户外场景数字传播渠道并以互动为核心的定制化营销服务。
可以预见,在两翼战略的带领之下,凤凰都市传媒在未来的发展历程中必将获得更大的进步。
英文翻译:Founded in 2007 by Phoenix Satellite TV, it is committed to building an all media platform including TV / Internet / plane / outdoor / radio, providing customers with a series of professional advertising services such as media planning / advertising creativity / advertising production / advertising release and effect evaluation. Phoenix urban media was founded in 2007 by Phoenix Satellite TV. Phoenix TV develops diversified media business and strives to build an all media platform including TV, Internet, plane, outdoor and radio. Phoenix City media and Phoenix Satellite TV brand are in the same line. They are an important part of Phoenix all media. Adhering to Phoenix's excellent genes, after nine years of development, they have maintained a growth rate far higher than the overall growth rate of the industry in terms of media resources, advertising revenue and other aspects. Based on the professional understanding of LED media, Phoenix City media has carefully selected the location and layout, built LED large screen media in the core business districts and busy sections across the country, established its position in the industry on the core indicators such as the total area of its own media, the number of cities covered by its own media, and the number of its own media, and built an influential outdoor communication platform in China On the basis of this, we provide customers with a series of professional advertising services, such as media planning, advertising creativity, advertising production, advertising release and effect evaluation. At the end of 2014, based on the insight and judgment of the future media development trend, Phoenix City media added "one wing" - digital marketing business based on the original led media business. Phoenix's digital marketing business is a customized marketing service based on the concept of digital marketing, outdoor scene digital communication channels and interaction as the core. It can be predicted that under the leadership of the two wing strategy, Phoenix City media will make greater progress in the future development process.
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