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英文翻译：Beijing Yueshengzhai Halal Food Co., Ltd. is a state-owned holding enterprise specialized in halal meat food, which was established by Beijing ershang group and other investors on the basis of the original Beijing halal food company in 2003. Its brand "Yueshengzhai" was founded in 1775 (A.D.) and has a history of 240 years. Yueshengzhai company is located in Fengtai District, Beijing, covering an area of more than 50000 square meters, with a storage capacity of 16000 tons of halal cold storage. With the development and expansion of the enterprise, Yueshengzhai company established in 2007 in Huairou, covering an area of 39 mu, a total construction area of 9460 square meters, an annual production capacity of nearly 3000 tons, with 200 square meters of 100000 level purification packaging room, 2000 square meters of temperature control workshop, Yanqi Yueshengzhai company with export qualification registered by the State Administration of commodity inspection. From 2004 to 2012, Yueshengzhai company achieved a total sales revenue of 1.12 billion yuan, with an average annual increase of 24%. The total assets of the company increased from RMB 80 million to RMB 290 million, an increase of 262.5%; the average annual increase of sales revenue is about 24%; the income of employees increased significantly, and the average annual income of employees in 2012 increased by 90% compared with the same period in 2004. It can be said that at present, the company has formed a good development situation with complete production equipment, preliminary opening of sales channels, relatively stable staff and strong fighting power of management team. It has established the brand image of "halal famous products, excellent products for imperial use", and has made great strides on the road of becoming a strong halal food enterprise in the capital. Yueshengzhai company adheres to the principle of "market-oriented, management oriented, innovation driven and sustainable development oriented", constantly gives full play to the brand advantages, integrates resources, uses the brand popularity of century old stores to create the core competitiveness of new enterprises, and implements low-cost expansion. In the past ten years since the establishment of the new company, facing the complicated and changeable market environment and the arduous development tasks, the company has made remarkable achievements based on the industry, seizing the opportunities, deepening the reform, solving the problems, and striving for strong development. The company has achieved remarkable achievements in economic aggregate, comprehensive management level, enterprise brand, technological research and development ability, mechanized production level, talent team construction, Party building innovation and other aspects To ascend. Expand the main business, expand the market, and gradually enhance the brand influence of Yueshengzhai products as halal food with national characteristics. At present, the sales of Yueshengzhai products are mainly in Beijing market, especially the market coverage of cooked food products in Beijing has reached more than 90%. However, with the continuous expansion of sales channels and the continuous enrichment of sales categories, Yueshengzhai products have been sold in the capital cities of northwest, northeast, North China and Tiantian Many cities in China, such as Tianjin and Shanghai, where Muslim groups live together, also show a good sales trend. At the same time, since 2011, the enterprise has continued to drive innovation, actively built an online sales platform, strengthened cooperation with e-commerce platform, and achieved cooperation with Taobao, COFCO, China Railway Express, 58 Tongcheng and other online platforms on the basis of re production of online "Yueshengzhai official website" through online marketing to promote brand, expand influence and increase sales. "Yueshengzhai" brand has gained high popularity and reputation in Beijing and even in the national market, especially as halal food.

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