【小绍兴是哪个国家的品牌？】

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“说起白斩鸡，就数小绍兴”已成为上海人的一句口头禅。“小绍兴”创始于1943年，距今已有60多年的历史。小绍兴各连锁企业主要供应获得“商务部优质产品”、“中国名菜”、“中国名小吃”称号的小绍兴优质白斩鸡，以及具有上海菜特征的上海风味菜系列。特别是小绍兴优质白斩鸡，它以优质鸡种，传统工艺，独特配方，科学管理的流程及皮脆、肉嫩、味鲜、形美的特点，而享誉卓著，深受中外消费者的青睐。上世纪九十年代，江泽民、吴邦国、俆匡迪等领导以及社会各界知名人士多次品尝小绍兴的特色菜品，吴邦国还为小绍兴欣然挥毫题词“独领风骚”。

为了满足日益增长的消费需求1993年小绍兴在原址上建造了一幢6层楼高2700余平方米的多功能“小绍兴大酒店”。2006年小绍兴通过改制，组建了“上海小绍兴餐饮连锁有限公司”正式成为杏花楼集团的成员企业，同时也迎来了新的一轮发展机遇。

小绍兴以经营餐饮为主，兼有客房，食品加工，以及品牌加盟，在经营模式上实行酒家，风味小吃，食品专卖并举。并通过自营及加盟经营实现企业经营的最大化。目前小绍兴有直营企业11户，加盟企业40余户，以及一批和产业相关的契约企业。年销售达2.8亿余元。

小绍兴长期来坚持发扬特色，创立品牌，质量第一、宾客至上的经营宗旨。小绍兴现有部优产品2只，中国名菜名点11只，中华名小吃18只。小绍兴的产品、服务商标自1999年以来被连续评为上海市“著名商标”，小绍兴酒家还是国家级的“中华老字号”、“中华餐饮名店”、“国家特级酒家”。

小绍兴在半个多世纪的奋斗里，形成了具有小绍兴特色的企业精神：求实、拼搏、开拓、创新。

欢迎社会各界人士光临小绍兴就餐，并给予指导、帮助。

英文翻译："When it comes to beheading chickens, count Shaoxing" has become a mantra of Shanghainese. Xiaoshaoxing was founded in 1943 and has a history of more than 60 years. Small Shaoxing chain enterprises mainly supply high-quality white cut chicken with the titles of "high quality products of the Ministry of Commerce", "Chinese famous dishes" and "Chinese famous snacks", as well as Shanghai style dishes with Shanghai characteristics. In particular, Shaoxing's high-quality white cut chicken is famous for its high-quality chicken species, traditional technology, unique formula, scientific management process and its crispy skin, tender meat, delicious taste and beautiful shape, which is favored by Chinese and foreign consumers. In the 1990s, leaders such as Jiang Zemin, Wu Bangguo, and Chu Kuangdi, as well as celebrities from all walks of life, tasted the special dishes of xiaoshaoxing for many times. Wu Bangguo also wrote an inscription for xiaoshaoxing, "leading the way". In order to meet the increasing demand of consumption, a multi-functional "small Shaoxing Hotel" with six floors and more than 2700 square meters high was built on the original site in 1993. In 2006, xiaoshaoxing established "Shanghai xiaoshaoxing catering chain Co., Ltd." through restructuring, which officially became a member enterprise of xinghualou group, and also ushered in a new round of development opportunities. Xiaoshaoxing is mainly engaged in catering, with guest rooms, food processing, and brand alliance. In terms of business model, it carries out restaurant, flavor snacks, and food monopoly simultaneously. And realize the maximization of enterprise operation through self operation and franchise operation. At present, small Shaoxing has 11 direct enterprises, more than 40 franchised enterprises, and a number of contract enterprises related to the industry. The annual sales reached more than 280 million yuan. For a long time, Shaoxing has adhered to the business tenet of developing its characteristics, creating its brand, quality first and guests first. Xiaoshaoxing has 2 excellent products, 11 famous Chinese dishes and 18 famous Chinese snacks. Since 1999, xiaoshaoxing's product and service trademarks have been continuously appraised as "famous trademarks" in Shanghai. Xiaoshaoxing's restaurant is also a state-level "China time honored brand", "China's famous restaurant" and "national super restaurant". In the struggle of more than half a century, xiaoshaoxing has formed the enterprise spirit with its own characteristics: seeking truth, striving, developing and innovating. Welcome people from all walks of life to small Shaoxing for dinner, and give guidance and help.

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