【宜昌交运是哪个国家的品牌?】
历史悠久的宜通运输集团和恒通运输公司于1998年8月合并成立宜昌交运集团;2006年5月实施国有企业改制;2008年6月整体变更为股份公司;2011年11月在深圳证券交易所挂牌上市(股票代码:002627)。
多年来,宜昌交运立足 “团结、务实、创新”的企业精神,秉承 “交汇融通、运动永恒”的核心价值观,弘扬“前瞻运筹、进取图强、务实争效、感恩报效”的企业文化, 遵循“依托优势,创新发展”的经营理念,扩大客运产业经营规模,夯实企业发展基础;完善三峡旅游产业要素,集聚企业发展势能;强化汽车营销产业集约经营,提升企业经营绩效;开发现代物流特色服务,打造新兴优势产业,企业初步形成了集旅客运输服务、旅游综合服务、汽车销售与售后服务、现代物流服务为一体的产业集群。
旅客运输服务
宜昌交运依托企业经营积累的旅客运输资源优势,在综合交通运输体系下,努力探索实践道路客运产业的转型升级,通过客运企业并购重组、班线客车公司化改造、道路客运站场服务体系建设,构建公铁对接、城际连接、城乡衔接的旅客运输服务网络,积极推进城乡客运一体化发展,实施“规模化、网络化、品牌化”战略,创新构建“站商融合、城际公交、电商服务、四级网络”经营模式,助推道路客运产业跨越发展。
旅游综合服务
宜昌交运借助长江三峡的天然禀赋,依托企业“港、站、车、船”形成的优势,以品牌建设为核心,以市场营销为龙头,实施水上客运转型发展,积极构建长江三峡旅游公共交通服务体系:建设了“一主两副”的主城区城市旅游集散中心;打造以三峡国际游轮中心为枢纽,以宜昌港、茅坪港、太平溪港和三斗坪港为支撑的“一主四辅”的公共旅游客运港站网络;开通了20多条“交运*景区直通车”线路,建造了5艘新型豪华观光游轮,开发并运营“交运*两坝一峡”标准化旅游产品、“交运*升船机”产品、“交运*长江夜游”产品。目前产业已初具规模,将成为企业持续发展的利润增长极。
汽车销售与售后服务
宜昌交运依托交通运输汽车技术服务站,探索“以修促销、以销促修”,逐步发展整车销售、零配件、售后服务、信息反馈“四位一体”的汽车特许经营4S店,为客户提供汽车终身服务解决方案。如今,宜昌交运汽车销售与售后服务已形成 “十一店一城”的产业规模,包括东风日产、上海大众、东风雷诺等汽车品牌,在鄂西区域已具备较强的市场规模和品牌影响力,综合盈利能力不断提升。
现代物流服务
宜昌交运把握宜昌打造长江中上游交通物流枢纽中心城市契机,投资开发宜昌东站物流中心项目,积极探索传统仓储、装卸搬运、普通货运向现代物流的转型发展。项目按照“产城一体”理念和现代物流业态,高起点规划、高规格设计,依托电子商务和信息技术,以“公铁联运+快递物流+汽车物流+供应链管理‘’的发展模式,将形成三峡现代物流中心的重要支撑。
英文翻译:Yitong transportation group and Hengtong transportation company, with a long history, merged and established Yichang transportation group in August 1998; the state-owned enterprise restructuring was implemented in May 2006; the company was changed into a joint-stock company in June 2008; it was listed on Shenzhen Stock Exchange in November 2011 (Stock Code: 002627). Over the years, based on the enterprise spirit of "unity, pragmatism and innovation", adhering to the core values of "convergence and accommodation, eternal movement", carrying forward the enterprise culture of "forward-looking operation research, enterprising and strong, pragmatic and effective, grateful and effective", following the business philosophy of "relying on advantages, innovative development", expanding the business scale of the passenger transport industry, strengthening the foundation of enterprise development; improving Three Gorges tourism industry elements, gather the development potential of enterprises; strengthen the intensive operation of automobile marketing industry, improve the operation performance of enterprises; develop modern logistics characteristic services, create new advantageous industries, enterprises have initially formed an industrial cluster integrating passenger transport services, tourism comprehensive services, automobile sales and after-sales services, and modern logistics services. Relying on the advantages of passenger transportation resources accumulated by enterprises, Yichang transportation strives to explore and practice the transformation and upgrading of road passenger transportation industry under the comprehensive transportation system. Through the merger and reorganization of passenger transportation enterprises, the corporate transformation of passenger trains, and the construction of road passenger station service system, Yichang transportation constructs a passenger transportation service network of public rail connection, intercity connection and urban-rural connection We will actively promote the integrated development of urban and rural passenger transport, implement the strategy of "scale, networking and branding", innovate and build the business model of "station business integration, intercity public transport, e-commerce service and four-level network", and boost the leapfrog development of road passenger transport industry. With the help of the natural endowment of the Three Gorges, relying on the advantages of "port, station, vehicle and ship" formed by the enterprises, taking brand construction as the core and marketing as the leading role, Yichang transportation has implemented the transformation and development of water passenger transport, and actively constructed the tourism public transport service system of the Three Gorges: it has built the urban tourism distribution center of the main urban area of "one main and two deputy"; it has built the urban tourism distribution center of the Three Gorges Taking Yichang port, Maoping port, Taipingxi port and sanduping port as the hub, the international cruise center has established a public tourist terminal network of "one main port and four auxiliary ports"; it has opened more than 20 "transportation * scenic spot direct bus" lines, built 5 new luxury sightseeing cruise ships, developed and operated standardized tourism products of "transportation * two dams and one gorge", "transportation * ship lift" products and "transportation"* Night tour of the Yangtze River. At present, the industry has begun to take shape and will become a profit growth pole for the sustainable development of enterprises. Automobile sales and after-sales service Yichang transportation relies on the transportation automobile technical service station to explore the "repair promotion, sales promotion", and gradually develop the "four in one" automobile franchise 4S shop of vehicle sales, spare parts, after-sales service and information feedback, so as to provide customers with lifelong service solutions. Now, Yichang transportation automobile sales and after-sales service has formed the industrial scale of "eleven stores and one city", including Dongfeng Nissan, Shanghai Volkswagen, Dongfeng Renault and other automobile brands. It has a strong market scale and brand influence in the west of Hubei Province, and its comprehensive profitability has been rising. Modern logistics services Yichang transportation seizes the opportunity of building Yichang into a transportation and logistics hub city in the middle and upper reaches of the Yangtze River, invests in the development of Yichang east station logistics center project, and actively explores the transformation and development of traditional warehousing, loading and unloading, and general cargo to modern logistics. According to the concept of "integration of production and city" and modern logistics format, high starting point planning, high-level design, relying on e-commerce and information technology, the project will form the important support of the Three Gorges modern logistics center with the development mode of "public rail combined transportation + Express Logistics + automobile logistics + supply chain management".
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