【华淳HICHEERS是哪个国家的品牌?】
公司是一家集葡萄种植、南方葡萄酒酿造、生产、研发、销售为一体综合性较强的农业产业化葡萄生产深加工企业。成立于2008年7月,注册资金1000万元。公司位于湖南长沙县果园镇,拥有现代化葡萄园近5000亩,其中长沙县果园镇200多亩,长沙望城区光明村、先导区坪山村各近500亩,怀化芷江种植合作社合作种植3800亩。目前公司已直接投入各项资金近3000万元,实现年产值达5000万元,年生产葡萄酒达500吨左右,拥有种植、生产、科研、营销、财务、行政管理等六大职能的部门近100人的管理、生产团队。
创千秋酒业,铸百年“华淳”,公司选择了先做优、后做强、再做大的发展战略。公司决定改变经营方向与理念,2010年,公司与湖南省供销合作社直属的湖南省食杂果品公司进行了强强联手,使公司由独资经营转变为合作股份经营。
公司与湖南省农业大学建立了紧密的南方葡萄酒产、学、研合作平台。通过对葡萄品种的筛选、培育,实现了野生刺葡萄的人工驯化、优化,实现了紫玖瑰1号的选育定型,使该品种达到了适合南方多雨气候、抗病易管理、酿酒品质好的目的;特别是通过对酿造工艺的创新与完善,所生产的“华淳”牌葡萄酒,是全球不含二氧化硫、化学防腐剂的葡萄酒。在生产、产品研发上拥有了多项专利和技术,建立起了“纯园酿”特色工序流程及工艺标准体系。
公司所生产的“华淳”牌葡萄酒是口感淳正的纯原汁酿造酒,其质如莹露,爽似甘泉,着天霞之色,溢果香之熏。上市以来,以其优秀的品质,酱香型、桂花香型、原香型的奇特风味,良好的口感让消费者一饮不忘,法国专家品后的评价是:A drop makes a sweet dream,即一滴沾唇,余香入梦。
公司自创建以来,得产品已辐射到了上海、北京、深圳,安徽及本省12个地州、市。
公司在努力进取、自主创新的基础上,正不断加快发展步伐,规划投资近2个亿,实施“五个一”工程建设和“二个”中心: 建设一个现代化、标准化葡萄生态园、建设一个现代化酒厂、建设一个存储量达到5000吨恒温湿酒窖、建设一个欧式酒堡、建设一个五星生态会所,立争在近10年之内将华淳打造成为中国南方葡萄酒技术研发中心及红酒文化传播中心。
英文翻译:The company is a grape planting, southern wine brewing, production, research and development, sales as one of the more comprehensive agricultural industrial grape production and deep processing enterprises. It was established in July 2008 with a registered capital of 10 million yuan. The company is located in the orchard town of Changsha County, Hunan Province, with a modern vineyard of nearly 5000 mu, including more than 200 mu in the orchard town of Changsha County, nearly 500 mu in Guangming Village and Pingshan village in Wangcheng district and 3800 mu in Zhijiang planting cooperative of Huaihua. At present, the company has directly invested nearly 30 million yuan in various funds, achieved an annual output value of 50 million yuan, and an annual production of about 500 tons of wine. The company has a management and production team of nearly 100 people in six functional departments, including planting, production, scientific research, marketing, Finance and administrative management. The company has chosen the development strategy of "first to be excellent, then to be strong, and then to be bigger". The company decided to change its business direction and philosophy. In 2010, the company and Hunan food and miscellaneous fruit Co., Ltd. directly under Hunan supply and marketing co-operatives joined hands to transform the company from sole proprietorship to joint stock operation. The company has established a close cooperation platform with Hunan Agricultural University for wine production, study and research in South China. Through the selection and cultivation of grape varieties, the artificial domestication and optimization of wild thorn grape have been realized, the selection and finalization of Purple Rose No Wine with preservatives. We have many patents and technologies in production and product research and development, and have established the characteristic process flow and process standard system of "pure garden brewing". The "Huachun" brand wine produced by the company is a pure juice wine with pure taste. Its quality is like yinglu, cool like spring, with the color of sky and rosy clouds, and the aroma of fruit. Since its launch, with its excellent quality, unique flavor of soy sauce flavor, osmanthus flavor and original flavor, and good taste, the consumers will never forget it. The French expert's evaluation after tasting is: adropmakesaweetdream, that is, a drop stained with lips, the aftertaste is a dream. Since the establishment of the company, the products have reached Shanghai, Beijing, Shenzhen, Anhui and 12 prefectures and cities of the province. On the basis of making great efforts and independent innovation, the company is constantly accelerating its development pace, planning to invest nearly 200 million yuan, implementing "five ones" project construction and "two centers": building a modern and standardized grape ecological garden, building a modern winery, building a constant temperature and wet cellar with a storage capacity of 5000 tons, building a European wine castle, building a five-star ecological society We strive to build Huachun into a wine technology R & D center and wine culture communication center in southern China in nearly 10 years.
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