【本山传媒是哪个国家的品牌?】
本山传媒前身为辽宁民间艺术团,成立于2003年,是集演艺、影视、艺术教育于一身的大型文化产业集团。
演艺产业成果显著
2003年,赵本山董事长首倡“绿色二人转”,并创立了以演出“绿色二人转”为主的“刘老根大舞台”, 经过近10年的发展“刘老根大舞台”已在沈阳、北京、天津、哈尔滨、长春等地开设了7家连锁剧场,剧场“天天有演出,场场都火爆”,已成为中国演艺业具有一定影响力的重要品牌,位于沈阳中街的“刘老根大舞台”旗舰剧场已成为沈阳市一张亮丽的文化名片吸引着来自全国四面八方的游客。
2007年,赵本山董事长率“刘老根大舞台”演员赴北美巡演,这是东北二人转在国外进行巡演,受到各界的极大关注,演出获得巨大成功,得到了广大观众的普遍认可,延伸了东北二人转艺术的经营领域,扩大了二人转在国际舞台的影响力,促进了本山传媒演艺产业对外的文化交流。
2010年,赵本山董事长率“刘老根大舞台”演员赴台湾演出,受到了热烈欢迎,演出收入也全部捐献给了台湾慈善机构,不仅得到了海峡两岸社会各界充分肯定,也促进了海峡两岸的文化交流与合作。
影视产业发展
本山传媒先后制作了《刘老根》、《马大帅》、《乡村爱情》、《乡村名流》、《樱桃》等优秀电视剧。尤其是《刘老根》、《马大帅》、《乡村爱情》系列电视剧在央视播出后,均取得了良好的收视成绩,品牌影响力逐年提升。其中《乡村爱情》在2007年获中宣部精神文明建设“五个一工程”优秀电视剧奖,《乡村爱情》系列电视剧真实再现了社会主义新农村普通百姓的生活,反映了当代农村日新月异的变化,已成为本山传媒的品牌电视剧。
2011年本山传媒制作的电视剧《樱桃》在播出后观众反响良好,剧中“樱桃”朴实善良的形象深深根植到了观众心中,唤起了广大观众的爱心和良知,弘扬了社会主义核心价值观。
2012年,根据中央对国有文艺院团改革的精神,本山传媒制作拍摄了以国有院团文化体制改革为题材的电视剧《不是钱的事》。电视剧紧紧抓住深化国有文艺院团文化体制改革的主线,充分诠释了我国国有文艺院团文化体制改革的重要性和必要性。目前拍摄已接近尾声,有望在下半年与广大观众见面。
2009年,本山传媒与黑龙江卫视联合推出了融合东北二人转、喜剧小品、电视剧于一体的娱乐栏目剧《本山快乐营》。该栏目剧自开播以来收视率始终居同类节目前列,在东北地区乃至全国都具有一定的影响力。
此外,本山传媒还参与制作了《落叶归根》、《三枪拍案惊奇》、《大笑江湖》等优秀电影作品。
艺术教育人才辈出
为了更好地培养和挖掘优秀艺术人才,壮大民间艺术的后备队伍,本山传媒于2004年与辽宁大学共同创办了“辽宁大学本山艺术学院”,同年列入国家计划招生。
8年来,本山艺术学院已成为辽宁以及东三省重要的艺术人才培养基地,受到社会广泛的关注和历届考生的青睐,不仅壮大了本山传媒的后备队伍,也为辽宁省乃至全国输送了大量的艺术人才。电视剧《乡村爱情》中为广大观众所熟知的“谢永强”(贺树峰)、“皮校长”(孟令宇)、“香秀”(王君平)和电视剧《马大帅》中的“阿薇”(关婷娜)等都是本山艺术学院毕业的学生,此外还有众多的优秀学生活跃在“刘老根大舞台”的各个连锁剧场以及全国的各类演出场所。
积极开展各类公益慈善活动
本山传媒积极投身公益慈善事业,捐赠善款回馈社会。自2003年本山传媒成立以来已累计捐赠善款超千万,其中较大的捐赠项目有:2008年4月,本山传媒明星团队在贵阳赈灾义演,募集200万善款捐赠南方雪灾地区;2008年5月,本山传媒全体演职人员向四川汶川地震灾区捐款222.6万元,其中赵本山先生捐款200万元;2010年4月,本山传媒演职人员向西南旱灾地区捐款266.5万元,同月,向青海玉树地震灾区捐款200万元;2010年8月,本山传媒《乡村爱情交响曲》剧组演员向甘肃舟曲泥石流灾区捐款103.8万元。
本山传媒分别于2010年和2011年组织明星团队与本溪玉树中学的学生共度欢乐中秋,并向藏族师生捐赠了大量的学习生活用品。
2011年8月,本山传媒与何氏眼科共同发起了“本山何氏光明行”项目,本山传媒投资近千万元,建立了由筛查车、手术车、诊疗车组成的“流动眼科医院”,免费为贫困、边远地区群众进行眼疾筛查和诊治。“本山何氏光明行”是本山传媒一项重要的公益慈善项目,将会持续进行下去。
2011年12月,本山传媒开展了“本山快乐行”送戏下乡、下基层文化惠民活动,先后为敬老院、边防部队、环卫工人、体育健儿等进行了义演。
英文翻译:Benshan media, formerly known as Liaoning folk art troupe, was founded in 2003. It is a large-scale cultural industry group integrating performance, film and television, and art education. In 2003, Zhao Benshan, chairman of the board of directors, initiated the "green Errenzhuan" and established the "Liu Laogen grand stage" mainly for performing the "green Errenzhuan". After nearly 10 years of development, the "Liu Laogen grand stage" has opened 7 chain theaters in Shenyang, Beijing, Tianjin, Harbin, Changchun and other places. The theater "has performances every day, and the venues are hot", which has become a hot topic China's performing arts industry has an important brand with certain influence. The flagship theater of "Liu Laogen grand stage" located in Shenyang middle street has become a bright cultural card of Shenyang, attracting tourists from all over the country. In 2007, Zhao Benshan, chairman of the board of directors, led the "Liu Laogen stage" actors to tour North America. This is the tour of northeast Errenzhuan in foreign countries, which attracted great attention from all walks of life. The performance was a great success and was generally recognized by the audience. It extended the business field of northeast Errenzhuan art, expanded the influence of Errenzhuan on the international stage and promoted the performance industry of Benshan media Cultural exchanges with foreign countries. In 2010, Zhao Benshan, chairman of the board of directors, led the cast of "Liu Laogen stage" to perform in Taiwan, which was warmly welcomed, and all the performance income was donated to Taiwan charities, which not only received full recognition from all walks of life across the Taiwan Strait, but also promoted cultural exchanges and cooperation across the Taiwan Strait. Benshan media has produced excellent TV series such as Liu Laogen, Ma dashai, rural love, rural celebrities and cherry. In particular, "Liu Laogen", "Ma Dashuai" and "rural love" series of TV series have achieved good ratings after broadcast on CCTV, and the brand influence has increased year by year. Among them, "rural love" won the outstanding TV Drama Award of "five one projects" in the spiritual civilization construction of the Propaganda Department of the Central Committee in 2007. The series of TV dramas "rural love" truly represents the life of ordinary people in the new socialist countryside, reflects the rapid changes in Contemporary Rural areas, and has become the brand TV drama of Benshan media. In 2011, Benshan media produced the TV play "cherry" and the audience responded well after it was broadcast. The simple and kind image of "cherry" deeply rooted in the hearts of the audience, aroused the love and conscience of the audience, and promoted the socialist core values. In 2012, in accordance with the spirit of the central government's reform of the state-owned literary and art troupes, Benshan media produced and filmed the TV series "not money". TV plays firmly grasp the main line of deepening the cultural system reform of the state-owned literary and art troupes, and fully explain the importance and necessity of the cultural system reform of the state-owned literary and art troupes. At present, the shooting is close to the end, and it is expected to meet the audience in the second half of the year. In 2009, Benshan media and Heilongjiang satellite TV jointly launched the entertainment column Benshan happy camp, which integrates northeast Errenzhuan, comedy skits and TV plays. Since its inception, the TV series has always ranked in the forefront of similar programs, and has a certain influence in Northeast China and even the whole country. In addition, Benshan media has also participated in the production of excellent films such as "returning to the roots of fallen leaves", "three gun shooting surprise" and "laughing in the Jianghu". In order to better cultivate and tap excellent art talents and strengthen the reserve team of folk art, Benshan media co founded "Benshan Art College of Liaoning University" with Liaoning University in 2004, which was included in the national enrollment plan in the same year. In the past eight years, Benshan art college has become an important art talent training base in Liaoning Province and the three eastern provinces. It has been widely concerned by the society and favored by successive candidates. It not only strengthens the reserve team of Benshan media, but also transports a large number of art talents for Liaoning Province and even the whole country. "Xie Yongqiang" (he Shufeng), "President Pi" (Meng Lingyu), "Xiangxiu" (Wang Junping) and "Ah Wei" (Guan Tingna) in the TV drama "country love" are all graduates of Benshan art college. In addition, many excellent students are active in various chain theaters of "Liu Laogen stage" and All kinds of performance places in the country. We will actively carry out all kinds of charity activities. Benshan media will actively participate in charity and donate money to the society. Since its establishment in 2003, Benshan media has donated more than 10 million yuan in total, among which the larger donation projects are: in April 2008, Benshan media star team performed in Guiyang for disaster relief and raised 2 million yuan to donate to the snow disaster area in South China; in May 2008, all the performers of Benshan media donated 2.226 million yuan to the Wenchuan earthquake disaster area in Sichuan, including 2 million yuan from Zhao Benshan; in April 2010, Mr In August 2010, the cast members of Benshan media "Symphony of rural love" donated 2.665 million yuan to the Southwest drought area, 2 million yuan to the Yushu earthquake disaster area in Qinghai Province, and 1.038 million yuan to the mudslide disaster area in Zhouqu, Gansu Province. In 2010 and 2011, Benshan media organized a star team to share the happy mid autumn festival with students of Benxi Yushu middle school, and donated a large number of learning and living supplies to Tibetan teachers and students. In August 2011, Benshan media and he's ophthalmology jointly launched the project of "Benshan he's bright journey". Benshan media invested nearly ten million yuan to establish a "mobile ophthalmic hospital" composed of screening vehicles, surgical vehicles and diagnosis and treatment vehicles, which provides free eye disease screening and diagnosis and treatment for people in poverty-stricken and remote areas. "Benshan he's bright trip" is an important charity project of Benshan media, which will continue. In December 2011, Benshan media launched the activities of "happy trip to Benshan" to send plays to the countryside and to the grass-roots level for the benefit of the people. It has successively performed for the homes for the aged, the border defense forces, environmental sanitation workers, sports athletes, etc.
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