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三源公司经过不断的发展，管理体制日趋规范健全，生产基地布局合理，产品科技开发配套，销售网络不断扩充，具备了较强的经济实力。但是市场的竞争也越来越激烈，“品牌化”成了赢得先机的重要标志。如何去塑造和传播三源的企业形象、品牌形象，让消费者认知三源，认可三源，是三源公司进一步取得突破性发展的首要问题。为此，三源公司大力筹划并导入了规范化、差异化、形象化的企业VIS系统。VIS系统的导入，标志着三源公司站在一个全新的起跑线上，进入全面品牌建设和推广的时期，公司拥有“乐惠”、“王裔佳”、“美味多”“酷儿”等多个产品品牌，市场辐射全国各省、自治区、直辖市，经过多年来稳健快速的发展，各产品品牌在同行业内均处于市场领先地位。品牌建设是一个内外兼修的长期过程，需要全体三源人发扬持之以恒、开拓进取的精神，做好每一个细节，积极向上、努力工作，为三源美好的明天不懈奋斗！

三源文化释义：

“天圆”：“天道圆，圆者动，动则阳”，“天圆”为阳的象征，代表一代积极主动、充满活力的事物，寓意三源追求卓越、立足创新，打造蒸蒸日上的伟大事业。

“地源”：“土生万物，地发千祥”，大地乃万物之本。三源之本是从原材料的采购到成品的生产，层层把关、严格监控品质；始终以“健康与您共享”为己任，为广大消费者提供高品质的绿色食品。

“人缘”：“人者，为天下度”，人才是三源事业的基石，是竞争的源泉所在，三源倡导以人为本的理念，打造先进的人力资源平台，广聚“人缘”，共创美好未来。

英文翻译：After continuous development, the management system of Sanyuan company is becoming more and more standardized, the production base layout is reasonable, the product science and technology development is supporting, the sales network is expanding, and Sanyuan company has strong economic strength. But the market competition is becoming more and more fierce, "branding" has become an important sign of winning the first opportunity. How to create and spread the corporate image and brand image of Sanyuan, let consumers know Sanyuan and recognize Sanyuan, is the primary problem for Sanyuan company to further achieve breakthrough development. Therefore, Sanyuan company plans and introduces the standardized, differentiated and visualized enterprise vis system. The introduction of VIS system marks Sanyuan company standing on a new starting line and entering a period of comprehensive brand building and promotion. The company has many product brands such as "Lehui", "wanglijia", "yummy" and "queer". The market radiates to all provinces, autonomous regions and municipalities directly under the central government. After years of steady and rapid development, all product brands are in the same industry Market leading position. Brand building is a long-term process of both internal and external cultivation, which requires all Sanyuan people to carry forward the spirit of perseverance, pioneering and enterprising, do every detail well, be positive and work hard, and strive for a better tomorrow for Sanyuan! Explanation of Sanyuan culture: "Tianyuan": "Tiandao is round, round is moving, moving is Yang". Tianyuan is a symbol of Yang, representing a generation of active and energetic things, implying Sanyuan's pursuit of excellence, based on innovation, and building a thriving great cause. "Source of earth": the earth produces all things, and the earth produces thousands of auspicious things. The earth is the foundation of all things. Sanyuan is based on the purchase of raw materials to the production of finished products, with strict quality control and strict monitoring. It always takes "health and share with you" as its responsibility to provide consumers with high-quality green food. "Affinity": "people are the foundation of the cause of Sanyuan and the source of competition. Sanyuan advocates the concept of people-oriented, creates an advanced human resource platform, gathers" affinity "and creates a better future.

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