【水天堂是哪个国家的品牌?】
从2000年苏州的第一家茶馆起,发展到如今拥有3000名员工和超过六万平米的店铺面积的规模,这些闪耀的数字的背后无不凝聚着水天堂人为之倾注的汗水与艰辛。这背后也同样呈现着水天堂人以其永不言弃的精神,准确的市场定位和品牌意识,卓越的经营理念和高效务实的管理,在日趋激烈的餐饮业竞争中,脱颖而出,发展成为中国餐饮品牌前30强。
中餐连锁是水天堂集团的支柱产业。截至2010年12月,水天堂已拥有大型中餐厅8家。
水天堂中餐厅的营业面积都在4000至6000平方米,包厢40间左右,大型宴会能同时容纳600-800人。水天堂中餐是以海派菜和杭帮菜为基础,同时在此基础上大胆革新,融合各菜系的优点,发展出自己独特、细腻、精致的新家常菜风格。水天堂的“神仙鱼头王”,“天下第一鸡”,“清炒河虾仁”“水天堂素什锦”等三十多道招牌菜深受广大消费者的追捧,使水天堂成为家喻户晓的著名特级饭店。
西餐连锁是水天堂集团的核心产业。截至2010年12月,水天堂已拥有西餐厅22家,分布在江苏浙江上海等地的17个城市。
西餐本土化,西餐平民化的定位,使水天堂西餐厅在许多城市多被评为最适合吃西餐的地方之一。将中西方餐饮文化融汇在一起,无论从品种,口味到制作工艺都针对国人的喜好进行适当的改良创新,打造出一种源于西方餐饮而又不完全等同的特色西餐,在充满西方文化气息氛围的环境中让国人最早品尝到最适合自己口味的西餐是水天堂所追求的目标。水天堂西餐凭借其在选料和制作上的严格标准以及独特清新的口感,深受广大消费者尤其是年轻朋友们的喜爱。
商标建设自水天堂创业以来就被视为重中之重,在十多年的发展历程中,水天堂集团逐步建立并完善起中西餐的中央厨房系统和物流配送系统,食品原料的采购系统,进一步严格规范食品卫生监督机制,全力打造现代厨房和出品管理标准化的系统工程。
二零一一年十一月二十八日“水天堂”商标被中华人民共和国工商总局批准认定为“驰名保护”。这是十年来三千员工苦心经营的伟大成果!
二十一世纪是影响力的时代,“驰名保护”将对水天堂企业下一步的发展产生深远的意义!全体员工要像保护自己的眼睛一样珍惜这份来之不易的荣誉!做好每一件“小事”,遵守国家对食品餐饮行业的每一项法律法规,向任何一件影响“驰名保护”的不良行为做斗争!一损俱损!第一线的员工要以极其负责的态度,高标准、高要求保护国家级的声誉!驰名保护的获得是水天堂人万里长征的起点,未来的路很长很长……
从今天起全体员工特别是中高级管理人员更应小心翼翼,全面开展一场自下而上的生产责任的大检查,非常自觉地担当企业的责任,仔细再仔细地检查每一个细节。每个门店每个部门一把手立即行动起来,创造性地开展一场安全生产、食品卫生的制度责任建设,分工明确、责任到人,进一步完善企业运营的规章制度。
全体员工兴奋起来为水天堂的明天、为创造中国民营伟大企业而努力!一切皆有可能!为中国的民族品牌的成功而努力吧!
英文翻译:Since the first teahouse in Suzhou in 2000, it has developed to the scale with 3000 employees and over 60000 square meters of shop area. Behind these shining figures, there are all the sweat and hardships that water paradise has poured into it. It also shows the spirit of never give up, accurate market positioning and brand awareness, excellent business philosophy and efficient and pragmatic management of shuitiantang people. In the increasingly fierce competition in the catering industry, shuitiantang people stand out and develop into the top 30 Chinese catering brands. Chinese food chain is the pillar industry of shuitiantang group. As of December 2010, water paradise has 8 large Chinese restaurants. The business area of shuitiantang Chinese restaurant is 4000-6000 square meters, with 40 boxes and a large banquet capacity of 600-800 people. Shuitiantang Chinese food is based on Haipai cuisine and hangbang cuisine. At the same time, on this basis, it is bold to innovate and integrate the advantages of various cuisines to develop its own unique, delicate and exquisite new home cooking style. Water paradise's "immortal fish head king", "the world's first chicken", "stir fried river shrimp", "water paradise vegetable Assortment" and more than 30 brand dishes are highly sought after by consumers, making water paradise a well-known Super Hotel. Western food chain is the core industry of shuitiantang group. As of December 2010, shuitiantang has 22 Western restaurants in 17 cities in Jiangsu, Zhejiang, Shanghai and other places. The localization of Western food and the localization of Western food make shuitiantang western restaurant one of the most suitable places to eat Western food in many cities. It is the goal of water paradise to integrate Chinese and Western food culture, to make appropriate improvement and innovation in terms of variety, taste and manufacturing process, to create a kind of characteristic western food which is not completely the same as western food. In the environment full of Western cultural atmosphere, it is the goal of water paradise to let Chinese taste the western food which is most suitable for their own taste. Water paradise Western food, with its strict standards in material selection and production and unique fresh taste, is deeply loved by consumers, especially young friends. Trademark construction has been regarded as the top priority since shuitiantang started its business. In the development process of more than ten years, shuitiantang group has gradually established and improved the central kitchen system and logistics distribution system of Chinese and Western food, the procurement system of food raw materials, further standardized the food hygiene supervision mechanism, and made every effort to build a standardized system engineering of modern kitchen and product management. On November 28, 2011, the trademark of "water paradise" was approved as "well-known protection" by the State Administration for Industry and Commerce of the people's Republic of China. This is the great achievement of 3000 employees in the past ten years! The 21st century is an era of influence, "well-known protection" will have a profound significance for the next step of the development of water paradise enterprises! All employees should cherish this hard won honor just like protecting their own eyes! Do a good job in every "small matter", abide by every national law and regulation on food and beverage industry, and fight against any bad behavior that affects "well-known protection"! Lose everything! First line employees should be extremely responsible, high standards, high requirements to protect the national reputation! The acquisition of well-known protection is the starting point of the long march of water paradise people. The road ahead is very long From today on, all employees, especially middle and senior managers, should be more careful to carry out a comprehensive bottom-up inspection of production responsibility, take on the responsibility of the enterprise very consciously, and check every detail carefully. The leaders of each department of each store immediately took action to creatively carry out a system responsibility construction of safety production and food hygiene, with clear division of labor and responsibility to individual, and further improve the rules and regulations of enterprise operation. All employees are excited to work hard for the future of water paradise and the creation of a great private enterprise in China! Anything is possible! Strive for the success of China's national brand!