【火烧坪是哪个国家的品牌？】

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集团公司成立于1996年，是一家集蔬菜生产、加工、销售、科研为一体的综合性农业企业。2010年重组以后，集团公司发展成为具有四家全资子公司的大型企业，分别是湖北天润生态农业开发有限公司，主要生产经营新鲜蔬菜、脱水蔬菜；宜昌宁华商贸有限公司，主要经营三峡土特产；湖北安福源生态农业有限公司，主要生产经营酱菜、泡菜；湖北火烧坪集团物流有限公司，主要从事蔬菜和其它农产品的物流运输 。2012年以来，集团公司积极部署，开拓创新，先后进行了冷库资源整合、自办蔬菜示范基地、出口基地备案试验、天润加工生产线投产、冷链物流体系建设、 “火烧坪”牌蔬菜直营店建设、集团和天润公司分别“进规”等工作，生产和经营取得了可喜的进展。

为了做大做强长阳的高山蔬菜产业，集团公司本着“办优质企业，创国际品牌”的宗旨，专注于打造“火烧坪”高山蔬菜品牌，着力提升高山蔬菜品质，努力扩大“火烧坪”蔬菜品牌的影响力。

集团公司投资1.5亿元，建成了占地50亩、建筑总面积2万平方米的大型蔬菜加工厂，新建了生鲜蔬菜加工、脱水蔬菜加工、蜜饯加工三条生产线，于2012年8月正式投产，具备了自动化分拣、清洗、加工、包装流水作业的现代化生产能力。生产步入正轨后，三条生产线每年可加工优质无公害蔬菜10万吨，实现销售收入1.5亿元。同时，公司还建成了8000平方米的冷库和低温加工车间，购置了冷藏车，形成了一套完整的冷链物流体系。公司对火烧坪乡的37家冷库进行了资源整合，蔬菜冷库已具有47000立方米的库容量，可年冷藏30万吨高山蔬菜。公司今年的生产目前主要是以鲜菜加工、销售为主，脱水蔬菜加工已经拿到了订单，正在组织采购原材料，马上就要投入生产。

目前“火烧坪”高山蔬菜种植面积已达到50多万亩，年产量100多万吨，蔬菜年综合产值达10多亿元。其中，经集团公司实行质量控管的蔬菜面积已达10余万亩，经营范围覆盖到长阳火烧坪及其周边的五个乡镇，年产白萝卜、大白菜、结球甘蓝、辣椒、番茄、四季豆等各种优质蔬菜30多万吨。公司组建了4家高山蔬菜农民专业合作社，与10多个专业合作社签订了战略合作协议。公司贴近市场需求，引进蔬菜新品种，建立“有机蔬菜”基地，建设出口备案基地，引导并带动当地农户调整种植结构，不断丰富蔬菜种类、提高蔬菜档次，努力实现增产增收，促进了地方经济发展。公司今年还在贺家坪镇紫台、青岗坪等地建立了高山蔬菜示范基地，种植了 娃娃菜、圣女果、甜椒、 天津青、夏阳白、紫甘蓝、水果黄瓜、生菜、精品小南瓜等30多个新品种，这些品种引种成功后，可以在全县的蔬菜基地大面积推广。

公司大力开拓农超对接、农企对接、农校对接的销售模式，多方面拓展销售渠道，通过与国内外大型超市合作，为各大中型企业、高等院校配送优质新鲜蔬菜。公司已在广州、上海、南京、香港等地建立了自己的销售网络，已着手在武汉市建立城市社区“火烧坪高山蔬菜品牌连锁直营店”，已在宜昌市城区建成开业5家便民蔬菜直营店，直接把“火烧坪”高山蔬菜从产地销到居民手中，减少中间环节，降低蔬菜价格，使城市居民能够吃到安全放心的平价蔬菜。

英文翻译：Founded in 1996, the group is a comprehensive agricultural enterprise integrating vegetable production, processing, sales and scientific research. After the reorganization in 2010, the group company has developed into a large-scale enterprise with four wholly-owned subsidiaries, namely Hubei Tianrun Ecological Agriculture Development Co., Ltd., which mainly produces and manages fresh vegetables and dehydrated vegetables; Yichang Ninghua commerce and Trade Co., Ltd., which mainly manages Three Gorges local specialties; Hubei anfuyuan Ecological Agriculture Co., Ltd., which mainly produces and manages pickles and pickles; Hubei Huoshaoping Group Logistics Co., Ltd. is mainly engaged in the logistics and transportation of vegetables and other agricultural products. Since 2012, the group company has actively deployed, developed and innovated. It has successively carried out cold storage resource integration, self run vegetable demonstration base, export base filing test, Tianrun processing production line production, cold chain logistics system construction, "Huoshaoping" brand vegetable direct store construction, and the group and Tianrun company have respectively "made progress" in production and operation. In order to expand and strengthen the Alpine vegetable industry in Changyang, the group company, based on the tenet of "running high-quality enterprises and creating international brands", focuses on building the Alpine vegetable brand of "Huoshaoping", focuses on improving the quality of Alpine vegetables, and strives to expand the influence of the vegetable brand of "Huoshaoping". With an investment of 150 million yuan, the group has built a large-scale vegetable processing plant covering an area of 50 mu and a total building area of 20000 square meters, built three production lines of fresh vegetable processing, dehydrated vegetable processing and preserved fruit processing, officially put into operation in August 2012, with the modern production capacity of automatic sorting, cleaning, processing and packaging flow operation. After the production is on the right track, the three production lines can process 100000 tons of high-quality pollution-free vegetables every year, realizing sales revenue of 150 million yuan. At the same time, the company has built 8000 square meters of cold storage and low-temperature processing workshop, purchased refrigerated trucks, and formed a complete cold chain logistics system. The company has integrated the resources of 37 refrigerators in HUOSHAOPING township. The vegetable refrigerators have a capacity of 47000m3 and can refrigerate 300000 tons of Alpine vegetables annually. The company's production this year is mainly fresh vegetable processing and sales. The processing of dehydrated vegetables has been ordered, and the company is organizing the purchase of raw materials, which will be put into production soon. At present, "Huoshaoping" Alpine vegetable planting area has reached more than 500000 mu, the annual output is more than 1 million tons, and the annual comprehensive output value of vegetables is more than 1 billion yuan. Among them, the area of vegetables under the quality control of the group company has reached more than 100000 mu, and its business scope covers Changyang Huoshaoping and its surrounding five towns, with an annual output of more than 300000 tons of various high-quality vegetables, such as white radish, Chinese cabbage, cabbage, pepper, tomato, green bean, etc. The company has established 4 professional cooperatives of Alpine vegetable farmers and signed strategic cooperation agreements with more than 10 professional cooperatives. The company is close to the market demand, introduces new vegetable varieties, establishes "organic vegetable" base, builds export record base, guides and drives local farmers to adjust planting structure, constantly enriches vegetable varieties, improves vegetable grade, strives to increase production and income, and promotes local economic development. This year, the company also established Alpine vegetable demonstration bases in Zitai, QINGGANGPING and other places of Hejiaping Town, planting more than 30 new varieties, such as baby cabbage, shengnv fruit, sweet pepper, Tianjin green, xiayangbai, purple cabbage, fruit cucumber, lettuce, boutique pumpkin, etc., which can be widely promoted in the vegetable base of the whole county after successful introduction. The company vigorously develops the sales mode of agricultural super docking, agricultural enterprise docking and agricultural school docking, expands the sales channels in many aspects, and distributes high-quality fresh vegetables for large and medium-sized enterprises and colleges through cooperation with large supermarkets at home and abroad. The company has established its own sales network in Guangzhou, Shanghai, Nanjing, Hong Kong and other places. It has started to establish "Huoshaoping mountain vegetable brand chain stores" in urban communities in Wuhan. It has opened 5 convenient vegetable stores in Yichang City, directly selling "Huoshaoping" mountain vegetables from the production area to the residents, reducing the intermediate links, reducing the price of vegetables, and making the city The city residents can eat the cheap vegetables safely and safely.

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