【炫迈Stride是哪个国家的品牌?】
Stride炫迈无糖口香糖于2012年9月9日正式登陆中国,属于亿滋中国(原卡夫食品中国)糖果品类。作为深受年轻人热爱的品牌,Stride炫迈口香糖在全球一直以大胆创新的市场营销而闻名。
亿滋食品中国总裁肖恩先生(ShawnWarren)表示:“作为全球第二大口香糖生产商,今天我们将风靡美国、加拿大、日本、韩国等国的Stride炫迈带到中国。我相信Stride炫迈将陪伴每一位年轻人,让他们持久享受生活的乐趣。同时我们也期待Stride炫迈能成为卡夫食品在中国又一个深受消费者喜爱的明星品牌。”
Stride炫迈在中国推出炫动薄荷、水蜜西瓜、跃动鲜果、薄香绿茶四种口味;全球首发28片SPOD独特包装,充分显示其便于携带和分享的特性,更有6片和12片“钱包装”炫酷设计,引领口香糖包装的潮流趋势。亿滋食品耗资4500万美金打造的美国研发中心,拥有200位专业口香糖研发人员,为Stride炫迈提供强大的技术支持和质量保障。
炫迈口香糖于2005年在美国强势推出,因其高科技配方和持久滋味缓释技术,为消费者带来全新的口香糖持久体验,仅仅7年时间便成为全球领先的口香糖品牌。炫迈不断重金投入产品研发,先后耗资4,500万美元在美国、在英国、巴西和日本打造世界级研发中心,拥有200多位专业口香糖研发人员。
2012年9月,炫迈口香糖登陆中国,鼓励年轻一代享受持久挑战乐趣,迎接人生精彩旅程,体验“美味持久、久到离谱”的青春滋味。
亿滋中国的前身为卡夫食品中国,于1984年进入中国,现在是中国的饼干、口香糖与糖果、固体饮料的引领者。
原卡夫食品公司(即“KraftFoodsInc”)于2012年10月拆分为两家独立上市公司,面向北美的杂货业务沿用卡夫食品的名字,而面向全球市场的零食业务则有了新名字——亿滋国际。在中国,我们在2013年7月1日完成相关法律手续,正式更名为亿滋中国,继续为中国消费者奉上“亿万好滋味”。
亿滋中国旗下拥有奥利奥、趣多多、优冠、闲趣、王子、太平梳打、乐之、炫迈、荷氏、怡口莲、菓珍和麦斯威尔等多个为中国消费者所熟知且喜爱的品牌。
亿滋中国总部位于上海,在北京、上海、苏州、广州和江门有八个生产基地,在全国各地设立近140个销售办公室,并在苏州设立了中国及亚太饼干研发中心。亿滋中国现有6,600多名员工。
英文翻译:Stride xuanmai sugar free gum officially landed in China on September 9, 2012, belonging to the candy category of Yizi China (formerly Kraft Food China). As a brand deeply loved by young people, stride xuanmai gum is famous for its bold and innovative marketing all over the world. Shawn Warren, President of Yizi Food China, said: "as the world's second largest chewing gum manufacturer, today we bring stride hyunmai, which is popular in the United States, Canada, Japan, South Korea and other countries, to China. I believe that stride hyunmai will accompany every young person and make them enjoy life for a long time. At the same time, we also hope that stride Hyun Mai can become another popular star brand of kraft food in China. " Stride hyunmai launched four flavors of hyundong mint, water honey watermelon, Yuedong fresh fruit and thin fragrant green tea in China; 28 pieces of unique SPOD packaging were launched in the world, which fully showed its easy to carry and share characteristics, and 6 pieces and 12 pieces of "money packaging" cool design, leading the trend of chewing gum packaging. The US R & D center built by Yizi food with a cost of US $45 million has 200 professional gum R & D personnel, providing strong technical support and quality assurance for stride hyunmai. Hyunmai gum was launched in 2005 in the United States. Because of its high-tech formula and sustained-release technology, it brings consumers a brand-new lasting experience of chewing gum. In just seven years, it has become the world's leading brand of chewing gum. Hyun Mai continues to invest heavily in product research and development, and has spent $45 million to build world-class R & D centers in the United States, the United Kingdom, Brazil and Japan, with more than 200 professional chewing gum R & D personnel. In September 2012, xuanmai gum landed in China, encouraging the young generation to enjoy the fun of long-term challenges, meet the wonderful journey of life, and experience the youth taste of "delicious and long-lasting, long-term to extraordinary". Yizi China, formerly known as Kraft Food China, entered China in 1984 and is now the leader of biscuits, chewing gum, candy and solid drinks in China. Kraft Foods Inc. was split into two independent listed companies in October 2012. The name of Kraft Foods is used for grocery business in North America, while the name of Yizi international is used for snack business in global market. In China, we completed the relevant legal procedures on July 1, 2013, officially renamed Yizi China, and continue to offer "hundreds of millions of good taste" to Chinese consumers. Yizi China has a number of well-known and favorite brands for Chinese consumers, such as Orio, interesting, Youguan, Xianqu, Prince, Taiping Sanda, Lezhi, xuanmai, Ho's, yikoulan, Guozhen and Maxwell. Headquartered in Shanghai, Yizi China has eight production bases in Beijing, Shanghai, Suzhou, Guangzhou and Jiangmen, nearly 140 sales offices in all parts of the country, and China and Asia Pacific biscuit R & D center in Suzhou. Yizi China has more than 6600 employees.
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