我要投票 YASHILI雅士利在中老年奶粉行业中的票数:13
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2024-11-21 20:34:33 星期四

【YASHILI雅士利是哪个国家的品牌?】

YASHILI雅士利是什么牌子?「YASHILI雅士利」是 雅士利国际集团有限公司 旗下著名品牌。该品牌发源于广东省潮州市,由创始人隋元秋在1983年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

自1983年成立以来,雅士利经过30多年的磨砺,已发展成为一家以婴幼儿奶粉为核心产品的现代化大型企业。2012年,集团在新西兰投资建立大型海外生产基地——雅士利新西兰乳业有限公司,成为在新西兰独资建立生产基地的第一家中国奶粉企业。

在中粮、蒙牛、达能的引领下,雅士利国际集团开启蜕变新篇章,专注研究婴幼儿营养品,致力于成为世界认可的民族品牌企业,以品质产品满足宝宝的营养需求,让妈妈放心,宝宝安心! 

2010年11月1日,雅士利国际控股有限公司在香港联合交易所主板成功挂牌上市,标志着雅士利向国际化发展又迈上了一个新的台阶。随着集团的成功上市及国际化的资本操作,集团正细化品牌长期发展规划,拓展市场销售网络,推进乳源全球战略布局,开展上、下游产业整合,构建全国生产、物流基地,加强国际食品研究院投入,推出高端营养蛋白饮品等重大项目。

雅士利国际集团倡导“人才是我们最重要的资产”。凭借优秀的企业文化、有效的激励机制,集合了一大批善于经营、精通管理、不断超越自我的人才队伍和管理团队,并吸收一批海内外专业技术人才就职于公司、聘请几十位国际著名营养专家和乳制品专家为技术顾问,为集团未来的发展奠定了雄厚的人才基础。

通过集团完善与雄厚的人才体系,集团建立起了由超过1,300家一级经销商、超过90,000家零售点(其中包括超过20,000个中大型零售点)、超过28,000人的零售点导购人员队伍、超过2,000人的专业营销人员、290个驻地联络点组成的专业、强大的销售体系,取得了市场的高渗透率。

展望未来,雅士利国际集团将坚持“谋持续增长,创百年品牌”之发展道路,站在新的起跑线上再出发,以雄厚的实力、创新的活力、文化的魅力展现在世人面前,并引领中国食品行业,在国际化道路不断稳步前进。

英文翻译:Since its establishment in 1983, Yashili has developed into a modern large-scale enterprise with infant milk powder as the core product after more than 30 years of honing. In 2012, Yashili New Zealand Dairy Co., Ltd., a large-scale overseas production base invested by the group in New Zealand, became the first Chinese milk powder enterprise to establish a production base solely in New Zealand. Under the guidance of COFCO, Mengniu and Danone, Yashili International Group has opened a new chapter of transformation, focusing on the research of infant nutrition products, and is committed to becoming a world recognized national brand enterprise to meet the nutritional needs of babies with quality products, so that mothers can rest assured and babies can rest assured! On November 1, 2010, Yashili International Holdings Co., Ltd. was successfully listed on the main board of the stock exchange of Hong Kong, marking that Yashili has stepped to a new level of internationalization. With the successful listing and international capital operation of the group, the group is refining the long-term development plan of the brand, expanding the market and sales network, promoting the global strategic layout of milk source, carrying out the integration of upstream and downstream industries, building the national production and logistics base, strengthening the investment of the international Food Research Institute, and launching major projects such as high-end nutritional protein drinks. Yashili international group advocates "talent is our most important asset". By virtue of excellent corporate culture and effective incentive mechanism, a large number of talents and management teams who are good at operation, proficient in management and constantly surpass themselves have been assembled. A group of professional and technical talents at home and abroad have been employed in the company, and dozens of internationally famous nutrition experts and dairy experts have been employed as technical consultants, laying a solid talent foundation for the future development of the group. Through the improvement and strong talent system of the group, the group has established a team of retail guide personnel consisting of more than 1300 first-class distributors, more than 90000 retail outlets (including more than 20000 medium and large-scale retail outlets), more than 28000 retail outlets, and more than 2, A professional and powerful sales system composed of professional marketing personnel of 000 people and 290 resident contact points has achieved high market penetration. Looking forward to the future, Yashili International Group will adhere to the development path of "seeking sustainable growth, creating a century old brand", stand on a new starting line and start again, show in front of the world with strong strength, innovative vitality, and cultural charm, and lead the Chinese food industry, and make steady progress in the international road.

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