【吉阿婆是哪个国家的品牌？】

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  一、企业介绍：吉阿婆 骨汤麻辣烫创办于2007年，总部位于浙江省杭州市，隶属于杭州吉阿婆餐饮管理有限公司。品牌创办十二年来， 公司在发展的历程中，以“生产标准化、采购规模化、仓储标准化、配送现代化”为宗旨，形成了集研发、设计、采购、配送为一体的连锁体系，为每位加盟商带来安心的服务保障。公司发展至今，已成为餐饮行业令人关注的品牌企业。十二年来，吉阿婆，历经市场和顾客的检验。2019，我们将继续砥砺前行，为加盟商和消费者提供好的服务，健康、放心的食品。

二、企业坚持：吉阿婆骨汤麻辣烫是一家以能喝的骨汤为汤底的麻辣烫品牌，十二年来，从街边一家门店到如今有千余家门店，对健康的初心一直未改变。公司始终坚持发展、打造 新式麻辣烫+健康骨汤 的经营模式，为广大消费者提供营养、健康的体验，成为新式餐饮的推动者。

三、品牌来源：吉阿婆 吉字出处：虚室生白，吉祥止止，是指大吉祥一种境界，意义就是形容接连而来，喜庆好事不断出现。 江南的曲调总是给人细雨软绵，烟波桨声的感觉，而阿婆却是脑中柔软亲切，话语似细语轻喃，而饭菜倍感温暖的感觉。二者意思相连，于是有了吉阿婆，有了这样一个品牌，让每一位消费者来到门店，如同回到阿婆家中，烫菜品汤牵扯思乡愁的暖暖情怀。

四、品牌个性：个性当道，另类频出，吉阿婆依然坚持如初，主打温暖如家的感觉。日式简约的风格，搭配暖黄灯光，原木桌椅，还有能喝的一碗骨汤，整个门店的氛围温馨舒服。每一碗丰富的烫菜都在眼前，让人满足。 而不同蘸酱搭配的吃法，除了让口感得到保障，有了不同层次的体验感。加之门店的现熬骨汤，体现健康为先，温暖如家的品牌呈现感。

看似没有个性，却给人带来温暖，这个就是吉阿婆的品牌个性。无论何时，再流行的元素，也无法阻挡人们对于家的记忆，对于健康食材的追寻。重新定义麻辣烫品牌，给人不一样的感觉，这就是吉阿婆的品牌个性。

英文翻译：I. enterprise introduction: ji'apo bone soup Malatang was founded in 2007, with its headquarters in Hangzhou, Zhejiang Province, and is subordinate to Hangzhou ji'apo Catering Management Co., Ltd. In the past 12 years since the establishment of the brand, the company has formed a chain system integrating R & D, design, procurement and distribution with the tenet of "production standardization, procurement scale, storage standardization and distribution modernization" in the development process, which brings a secure service guarantee for each franchisee. Since its development, the company has become a brand enterprise of concern to the catering industry. In the past 12 years, she has gone through market and customer inspection. In 2019, we will continue to forge ahead to provide good services, healthy and reassuring food for franchisees and consumers. 2、 The enterprise insists that: ji'apo bone soup Malatang is a brand of Malatang with a drink of bone soup as its base. In the past 12 years, from a store on the street to today, there are more than one thousand stores, and their initial intention for health has not changed. The company has always adhered to the development and creation of a new business model of Malatang + healthy bone soup, providing consumers with nutrition and healthy experience, and becoming a promoter of new-style catering. 3、 Brand source: the origin of the word "ji'a-poji": empty room makes white, auspicious stop. It refers to a state of great auspiciousness. The meaning is to describe the continuous coming of good things. Jiangnan tunes always give people the feeling of soft rain and the sound of smoke and oars, while grandma is soft and kind in her brain, her words are like whispers and whispers, and the food feels warm. The two meanings are connected, so there is a ji'a-po, such a brand, let every consumer come to the store, just like back to grandma's home, hot dishes soup involves the warm feelings of nostalgia. 4、 Brand personality: take charge of the personality, and make a lot of other things. Ji'apo still sticks to the idea of being warm as home. Simple Japanese style, with warm yellow lights, wooden tables and chairs, and a bowl of bone soup, the atmosphere of the whole store is warm and comfortable. Every bowl of rich hot dishes is in front of us, satisfying. Different ways of eating with dipping sauce, in addition to ensuring the taste, have different levels of experience. In addition, the current boil bone soup in the store reflects a sense of brand presentation that health first and warmth like home. It seems that there is no personality, but it brings warmth to people. This is the brand personality of giapo. No matter when, again popular element, also can't block people's memory of home, the pursuit of healthy food. Redefining the brand of Malatang gives people a different feeling, which is the brand personality of giapo.

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