【TSL谢瑞麟是哪个国家的品牌?】
谢瑞麟(TSL)品牌故事:创建年代:1936年品牌产地:香港创始人谢瑞麟1936年,出生于香港。只读了不到两年小学的他,便因家境贫寒被迫辍学,后跟随父亲以收集废品为生。13岁那年,父母为了让谢瑞麟有一技傍身,把他送到一间金铺当学徒,谢瑞麟在那里学了7年师,捱尽了苦头。当一切的工夫都学会后,谢瑞麟便自己创业开金铺,那时他只不过是21岁。1957年,凭着一个赏识谢瑞麟的行家借给他的3000元,谢瑞麟买了50两黄金,租了一间房子和买了一些生财工具后,开设一家小金铺。便正式开展了他的“黄金之旅”。
经过5年克勤克俭的生活,以及在产品设计上不断创新,谢瑞麟生意便日渐兴隆。1971年,谢瑞麟珠宝有限公司正式成立。1987年,谢瑞麟珠宝有限公司在香港联交所公开上市。有了更强大的资本来源后,1991年公司员工已达到1100人,而产品更分销到中国、美国、新加坡和泰国等地。在1981和1982年时,谢瑞麟因为不满足于单纯做珠宝生意,便贸贸然涉足地产和眼镜零售业务,用珠宝生意赚来的资金大手买入商铺和物业。就在此时,香港却遇上中英谈判引发的信心风波,地产价格应声大跌,谢瑞麟在此役铩羽而归。之后谢瑞麟重新投入自己的老本行珠宝事业,在艰苦经营之下,谢瑞麟珠宝在1987年正式上市。谢瑞麟在1990年成功夺得裕兴地产公司控制权,作为集团投资地产的旗舰。在1997年6月,即金融危机前夕香港楼市接近顶峰时,谢瑞麟又斥资5亿元,向丽新集团购入尖沙咀宝勒巷的宝利商业大厦,另外谢瑞麟参与的多项股票投资也宣告失利。
于是,在1997/1998年度,谢瑞麟(TSL)集团的负债升上最高位,金额达13.4亿元,负债比率升至自1992年以来的最高点,达100%。1998年6月谢瑞麟还推出“10亿元钻石大倾销”,在两个多月内为集团套取了近3亿元的资金,但仍然无济于事。最终谢瑞麟因为拖欠苏伊士亚洲控股债务逾5000万元,被对方于2000年入禀申请他破产,其它债权人亦相继加入追讨欠债。2000年9月25日,谢瑞麟被法院颁令正式破产。2000年3月破产前夕,他将上市公司谢瑞麟珠宝的控股权,转移给长子谢达峰,因此公司业务在他破产后仍能照常运转。2004年9月,达成债务重组安排,提前解除破产令。
英文翻译:TSL brand story: founding time: 1936 brand origin: Hong Kong founder Xie Ruilin was born in Hong Kong in 1936. After less than two years of primary school, he was forced to drop out of school because of his poor family, followed by his father to collect waste products for a living. When he was 13 years old, his parents sent Xie Ruilin to a gold shop as an apprentice in order to help him have a skill. Xie Ruilin studied there for seven years and suffered a lot. When all the efforts have been learned, Xie Ruilin started his own business to open a gold shop. At that time, he was only 21 years old. In 1957, thanks to an expert who appreciated Xie Ruilin who lent him 3000 yuan, Xie Ruilin bought 50 liang of gold, rented a house and bought some means of making money, and opened a small gold shop. He officially launched his "gold Tour". After five years of hard working and thrifty life, as well as continuous innovation in product design, Xie Ruilin's business has become increasingly prosperous. In 1971, Sherrin Jewelry Co., Ltd. was officially established. In 1987, Sherrin Jewellery Co., Ltd. was publicly listed on the Hong Kong stock exchange. With a stronger source of capital, the company had 1100 employees in 1991, and its products were distributed to China, the United States, Singapore and Thailand. In 1981 and 1982, Xie Ruilin was not satisfied with simply doing jewelry business, so he set foot in real estate and glasses retail business, and bought shops and properties with the money earned from jewelry business. At this time, Hong Kong encountered the confidence storm caused by the Sino British negotiation, and the real estate price fell sharply. Xie Ruilin was defeated in this battle. After that, Xie Ruilin returned to his old jewelry business. Under the hard management, Xie Ruilin jewelry was officially listed in 1987. Xie Ruilin successfully won the control of Yuxing real estate company in 1990 as the flagship of the group's investment in real estate. In June 1997, just before the financial crisis, when the Hong Kong real estate market was approaching its peak, Xie Ruilin spent another 500 million yuan to purchase the Baoli commercial building in Baole lane, Tsimshatsui, from Lixin group. In addition, Xie Ruilin's participation in a number of stock investments also failed. Therefore, in 1997 / 1998, the liabilities of TSL group rose to the highest level, reaching 1.34 billion yuan, and the debt ratio rose to the highest level since 1992, reaching 100%. In June 1998, Xie Ruilin also launched the "one billion yuan diamond dumping", and in more than two months, he collected nearly 300 million yuan for the group, but it still failed. In the end, Xie Ruilin was applied for bankruptcy by the other party in 2000 because he owed more than 50 million yuan to Suez Asia Holdings, and other creditors also joined in the recovery of debts. On September 25, 2000, Xie Ruilin was officially bankrupt by a court order. On the eve of his bankruptcy in March 2000, he transferred the controlling right of the listed company Xie Ruilin jewelry to his eldest son Xie Dafeng, so the business of the company can still operate normally after his bankruptcy. In September 2004, a debt restructuring arrangement was reached to terminate the bankruptcy order in advance.
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