我要投票 红旗在轿车行业中的票数:137
· 外 推 电 报 ·
2025-01-22 15:46:59 星期三

【红旗是哪个国家的品牌?】

红旗是什么牌子?「红旗」是 中国第一汽车集团有限公司 旗下著名品牌。该品牌发源于吉林长春,在1953期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。


红旗是一汽的自主品牌、自有商标,诞生于1958年,2011年品牌价值已达175.62亿元(世界品牌实验室),曾有历代大红旗产品和“旗舰”、“盛世”、“世纪星”、“明仕”等系列产品;2009年公司开发了红旗检阅车,成功用于国庆60周年阅兵,展示了一汽自主研发的最高水平;2012年中国一汽发布了红旗品牌战略,阐述了红旗品牌“大气、尊贵、经典、科技”的核心内涵,展示了覆盖C、D、E级高级轿车的L、H两大系列整车产品,7月自主高端产品红旗H7下线;未来五年,红旗将再投放两款SUV、一款商务车和一款中型礼宾客车,不断满足用户对红旗高端车的需求。

一汽轿车股份有限公司(FAWCARCo.,Ltd.)成立于1997年6月10日,6月18日在深圳证券交易所上市;公司简称“一汽轿车”,股票代码000800,注册资本金16.275亿元。这是中国轿车制造业第一个上市公司。

一汽轿车现有红旗、一汽奔腾、一汽欧朗、Mazda等乘用车产品系列,公司品牌和产品的知名度、美誉度不断提高。公司全新品牌一汽欧朗(Oley)于2011年11月发布、2012年4月正式上市。

一汽轿车股份有限公司,简称“一汽轿车”,英文名称:“FAWCarCo.,Ltd.”,是中国第一汽车集团的控股子公司,是一汽集团发展自主品牌乘用车的主要企业之一。公司的主营业务为开发、制造和销售乘用车及其配件。一汽轿车的企业使命是“造最好的车,让驾乘更快乐,让员工更幸福,让社会更和谐”,企业愿景是“成就一流品牌,成为具有国际竞争力的汽车企业”。

一汽轿车于1997年6月10日在长春高新技术产业开发区成立,同年6月18日在深交所上市,股票代码000800;是中国轿车制造业第一家股份制上市公司。至2012年,公司总股本16.275亿股,注册资本金人民币16.275亿元,总资产约163亿元;占地面积约317万平方米,建筑面积约89万平方米;员工11701人;年生产能力轿车整车40万辆,发动机33万台,变速器52万台。

公司现有两家控股子公司——一汽轿车销售有限公司和一汽马自达汽车销售有限公司;公司下辖一工厂、二工厂、发传中心、红旗制造部和相关职能部门。

一汽轿车成立十五年来,持续不断地打造高品质乘用车产品以满足用户需求,保持国有资产增值、创造良好收益以回报股东和广大投资者,注重素质培养、不断提高收入以回报广大员工,高度重视安全环保、积极投入以担负社会责任。

公司从成立之初即通过了ISO9001质量体系认证,2004年10月通过GB/T24001-1996、GB/T28001-2001环境/职业健康安全管理体系认证,2006年9月通过TS16949质量体系认证。

在全国范围内,一汽轿车先后被评为“中国公众认为售后服务最好的汽车生产厂商”、“中国公众认为最诚信的车生产厂商”、“中国公众认为最放心的汽车生产厂商”、中国“机械工业现代化管理企业”、“全国和谐劳动关系优秀企业”、“中国环境标志优秀企业”等。

在地区,公司先后被评为“吉林省企业管理创新金奖”、“吉林省质量管理奖”、“长春市模范集体”、长春市总工会“五一劳动奖状”、“长春市综合治理标兵单位”、“市政府防火工作先进单位”等,连年被评为“优秀高新技术企业”。

在系统,多次被评为“中国上市公司100强企业”,并在“2009年度中国上市公司价值百强”中名列第五,先后被评为国资委“中央企业先进集体”、国家一级安全质量标准化机械制造企业、机械工业科学技术奖、汽车物流行业贡献奖、政府绿色采购清单入选企业、中央企业思想政治工作先进单位、中央企业团工委青年文明号、中央企业五四红旗团委、吉林青年文明号企业等。

一汽轿车自成立至2012年,共产销轿车140余万辆,其中自主产品近70万辆;整车年产销规模放大10余倍,由2万多辆提升到24万辆;整车产能由3万辆提高到40万辆;总资产由48亿增加到160亿以上,销售收入由52亿将增长到320亿以上,累计分红派息超过36亿元,对所在长春高新区的综合贡献度超过了十分之一,并带动了自主轿车产业链的发展。

未来5年内,一汽轿车公司将通过红旗品牌、中国一汽品牌系列产品,满足高、中、低端各级别乘用车用户需求,依托中国一汽“品质、技术、创新”的品牌理念,努力将“一汽”品牌打造成为国民车第一品牌、将红旗品牌打造成为世界知名品牌。


英文翻译:Hongqi is an independent brand and self owned trademark of FAW, which was born in 1958. In 2011, the brand value has reached 17.562 billion yuan (World Brand Laboratory), and there have been generations of big Hongqi products and "flagship", "Shengshi", "Century Star", "Mingshi" and other series products. In 2009, the company developed the Hongqi review car, which was successfully used in the 60th anniversary of the National Day parade, displaying the self-developed products of FAW The highest level: in 2012, FAW issued the Red Flag brand strategy, elaborated the core connotation of "atmosphere, dignity, classic, science and technology" of the Red Flag brand, demonstrated the L and H series of complete vehicle products covering C, D and E-class senior cars, and in July, the independent high-end product red flag H7 went offline; in the next five years, red flag will launch two SUVs, one business car and one medium-sized concierge bus, no To meet the needs of users for high-end red flag cars. FAW Car Co., Ltd. was founded on June 10, 1997 and listed on Shenzhen Stock Exchange on June 18, 1997. The company is referred to as "FAW car", with stock code of 000800 and registered capital of 1.625 billion yuan. This is the first listed company in China's car manufacturing industry. FAW sedan now has a series of passenger car products, such as Hongqi, FAW Pentium, FAW olang, Mazda, etc., and the popularity and reputation of the company's brand and products are constantly improving. The company's new brand Oley was released in November 2011 and officially listed in April 2012. FAW Car Co., Ltd., abbreviated as "FAW car", English Name: "fawcarco., Ltd." is the holding subsidiary of China first automobile group and one of the main enterprises of FAW Group to develop its own brand passenger cars. The main business of the company is to develop, manufacture and sell passenger cars and their accessories. The enterprise mission of FAW car is "to build the best car, make driving and riding more happy, make employees happier, and make the society more harmonious". The enterprise vision is "to achieve first-class brand and become an automobile enterprise with international competitiveness". FAW sedan was founded in Changchun high tech Industrial Development Zone on June 10, 1997 and listed on Shenzhen Stock Exchange on June 18, 1997 with stock code of 000800. It is the first joint-stock listed company in China's sedan manufacturing industry. By 2012, the company had a total capital stock of 1.625 billion shares, a registered capital of 1.625 billion yuan, and a total asset of 16.3 billion yuan. It covers an area of 3.17 million square meters, a construction area of 890000 square meters, 11701 employees, and an annual production capacity of 400000 cars, 330000 engines and 520000 transmissions. The company has two holding subsidiaries, FAW sedan sales Co., Ltd. and FAW Mazda Automobile Sales Co., Ltd.; the company has one factory, two factories, development and transmission center, red flag manufacturing department and relevant functional departments. Since its establishment 15 years ago, FAW has been continuously building high-quality passenger car products to meet the needs of users, maintaining the value-added of state-owned assets, creating good earnings to repay shareholders and investors, paying attention to quality training, constantly improving income to repay employees, highly valuing safety and environmental protection, and actively investing in social responsibility. Since its establishment, the company has passed ISO9001 quality system certification, GB / t24001-1996, GB / T28001-2001 environment / occupational health and safety management system certification in October 2004, and TS16949 quality system certification in September 2006. Throughout the country, FAW sedan has been successively rated as "the automobile manufacturer with the best after-sales service in the eyes of the Chinese public", "the automobile manufacturer with the most honesty in the eyes of the Chinese public", "the automobile manufacturer with the most confidence in the eyes of the Chinese public", China's "modern management enterprise of the mechanical industry", "the excellent enterprise of harmonious labor relations in the whole country", "the excellent enterprise of environmental signs in China" "Industry" and so on. In the region, the company has been rated as "Jilin Province enterprise management innovation Gold Award", "Jilin Province Quality Management Award", "Changchun model collective", Changchun Federation of trade unions "May 1 Labor Award", "Changchun City comprehensive management model unit", "advanced unit of fire prevention work of the municipal government", etc., and has been rated as "excellent high-tech enterprise" for years. In the system, it has been rated as "top 100 listed companies in China" for many times, and ranked fifth among "top 100 listed companies in China in 2009". It has been successively rated as "advanced collective of central enterprises" of SASAC, national first-class safety and quality standardization machinery manufacturing enterprise, science and technology award of machinery industry, contribution award of automobile logistics industry, and selected enterprises in the list of government green procurement Advanced ideological and political work unit of central enterprises, youth civilization number of Central Enterprise League Working Committee, May 4th Red Flag League Committee of central enterprises, Jilin youth civilization number enterprise, etc. Since its establishment to 2012, FAW has sold more than 1.4 million cars by the Communist Party, including nearly 700000 self-produced cars; the annual production and sales scale of the whole car has been enlarged by more than 10 times, from more than 20000 to 240000; the production capacity of the whole car has been increased from 30000 to 400000; the total assets have been increased from 4.8 billion to more than 16 billion, the sales revenue will be increased from 5.2 billion to more than 32 billion, and the cumulative dividend payout will exceed 3.6 billion yuan. For Changchun The comprehensive contribution of the high-tech zone is more than one tenth, and it promotes the development of the independent car industry chain. In the next five years, FAW sedan company will meet the needs of high, medium and low-end passenger car users through the Red Flag brand and FAW brand series products. Relying on the brand concept of "quality, technology and innovation" of FAW, FAW will strive to build the "FAW" brand into the first national car brand and the Red Flag brand into the world famous brand.

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