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信任清扬，无懈可击

清扬，这个带着专业去屑国际声誉的头发洗护品牌，在进驻中国这个庞大市场的八年时间里，已开辟了完全属于自己的领地。深厚的品牌积淀，专业的去屑技术，不断追求挑战的品牌精神，令清扬成为人们心中值得信赖的去屑品牌，在国内持续引领“无懈可击”的去屑风潮。

深厚积淀，铸就国际声誉

清扬专业去屑的口碑源于它四十多年来所积淀的国际化品牌声誉。早在1973年，清扬就已开始在希腊进行销售。在南美及东南亚地区，清扬被誉为去屑洗发水市场的第一品牌。2007年3月，清扬全面进驻中国，力求帮助中国消费者从根本上解决存在了20年之久的头屑困扰。

专注去屑，赢得高度信任

作为中高端去屑及头皮护理的专业品牌，清扬首次向中国消费者提出了头皮护理“男女区分”的颠覆性概念。针对不同头皮的不同护理需求，清扬专门设计了男士、女士、通用3大系列的15款产品。清扬巴黎中心作为专业的技术支持，开发了“清扬丝柔”、“清扬2.0”等去屑技术。2011年清扬更是潜心研发了卓效去屑技术“滋养因子10”，它富含多种营养成分，通过深层滋养头皮，直击头屑问题根源，强健头皮，增强头皮对抗力，真正实现持续去屑。

敢于挑战，使命不断延续

从邀请小S、C-罗等风格迥异却具有挑战精神的明星做代言，到《无懈可击》系列时尚剧集的开创性品牌推广，到成为F1莲花车队的赞助商之一，再到“无懈可击”亚洲巅峰音乐节。多年来，清扬一直致力于传递年轻、时尚、自信、敢于挑战、说到做到的品牌精神。同时，在产品的研发中，清扬推崇技术创新，不断挑战新的去屑高度，去满足消费者日益严苛的要求，用行动实践品牌精神。

新清扬，开启头屑对抗新法则

2014年5月，清扬发布“头屑对抗新法则”，带领消费者进入全新的头皮去屑领域，不仅去除头皮表层头屑，新清扬更潜心研发了卓效去屑技术“滋养因子10”焕活头皮天然保护层，持续有效去除头屑困扰。

目前，清扬已经为30多个国家的消费者提供了度身定做的去屑及头皮护理解决方案，得到世界范围内超过1亿消费者的体验与信赖。今后，清扬将继续关注中国消费者的需求，让“勇于挑战的专业去屑品牌”获得更多人的肯定。

英文翻译：Trust Qingyang, impeccable Qingyang, a hair care brand with international reputation of professional dandruff removal, has opened up its own territory in the eight years of entering the huge market in China. With deep brand accumulation, professional dandruff removal technology and constant pursuit of challenging brand spirit, Qingyang has become a reliable dandruff removal brand in people's mind, and continues to lead the "impeccable" Dandruff removal trend in China. The deep accumulation of international reputation and the reputation of professional dandruff removal come from its international brand reputation accumulated over 40 years. As early as 1973, Qingyang began to sell in Greece. In South America and Southeast Asia, Qingyang is known as the first brand of dandruff shampoo market. In March 2007, Qingyang entered China in an all-round way, striving to help Chinese consumers fundamentally solve the problem of dandruff that has existed for 20 years. Focusing on dandruff removal and winning high trust as a professional brand of middle and high-end dandruff removal and scalp care, Qingyang first proposed the subversive concept of "male female differentiation" of scalp care to Chinese consumers. According to different scalp care needs, Qingyang has designed 15 products in three series, i.e. men's, women's and general. As a professional technical support, Qingyang Paris center has developed "Qingyang silk soft" and "Qingyang 2.0" Dandruff removal technologies. In 2011, Qingyang devoted itself to the research and development of the excellent dandruff removal technology "nourishing factor 10", which is rich in a variety of nutrients. Through deep nourishment of the scalp, it can directly attack the root cause of dandruff problem, strengthen the scalp, enhance the resistance of the scalp, and truly achieve continuous dandruff removal. Dare to challenge, the mission continues from inviting small s, c-luo and other stars with different styles but with challenging spirit to be spokesmen, to the pioneering brand promotion of "impeccable" series of fashion dramas, to becoming one of the sponsors of F1 lotus team, to "impeccable" Asia Summit Music Festival. Over the years, Qingyang has been committed to delivering the brand spirit of youth, fashion, self-confidence, dare to challenge, say and do. At the same time, in product research and development, we advocate technology innovation, constantly challenge the new height of dandruff removal, to meet the increasingly demanding requirements of consumers, and practice the brand spirit with actions. In May 2014, Qingyang launched the new anti dandruff rule. Qingyang released the "new anti dandruff rule" to lead consumers into a new field of dandruff removal. It not only removed the dandruff on the surface of the scalp, but also devoted itself to the research and development of the excellent anti dandruff technology "nourishing factor 10" to rejuvenate the natural protective layer of the scalp and remove the dandruff problems continuously and effectively. At present, Qingyang has provided customized dandruff and scalp care solutions for consumers in more than 30 countries, and gained the experience and trust of more than 100 million consumers worldwide. In the future, Qingyang will continue to pay attention to the needs of Chinese consumers, so that the "professional dandruff brands that dare to challenge" will be recognized by more people.

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