【微博是哪个国家的品牌？】

曾用名新浪微博，国内知名的社交媒体，媒体监控和跟踪突发消息的重要来源，中国版的推特，公众表达自我的个性平台

北京微梦创科网络技术有限公司为新浪微博的独立注册公司，于2010年10月11日在北京海淀区注册。

2014年3月27日晚间，新浪微博左上角的LOGO悄然更换，原有的“新浪”二字消失不见，却而代之的是更大字号的“微博”字样。截止目前，“新浪微博”称谓已经使用4年多时间。

2014年3月15日，新浪微博正式向美国证券交易委员会提交了上市申请文件，计划融资5亿美元，迈出了上市的重要一步。招股书显示，新浪微博的机构股东中，新浪集团持1.4亿股，占比77.6%；阿里巴巴持3489万股,占比19.3%。招股书中，新浪微博名称为“Weibo Corporation”，LOGO上的文字也仅有“weibo”字样。

有分析指出，新浪微博更名为微博，主要就是要淡化“新浪”色彩，而凸显其作为一家社交平台公司的独立性，这也有助于得到投资人的认可。

虽然微博不仅包括新浪微博，还有腾讯、搜狐、网易、人民、和讯等，但此次“新浪微博”改名“微博”，似乎在论证整个微博市场现在已经是新浪的天下。

微博市场几无悬念，包括腾讯、搜狐、网易等玩家几乎全线出局。腾讯微博业务重心大挪移，腾讯微博业务人员部分调转至微视。早前与新浪微博抗衡的腾讯微博也于3月21日在新浪上开通了微博。

搜狐的微博业务则是更加惨淡，张朝阳已经开始坚定做视频业务，不再提起微博，搜狐微博负责人方刚也转而负责新闻客户端。网易微博几乎消失，网易已将重点挪至易信。

新浪微博诞生于2009年，自其诞生至2010年，新浪先后申请了“微博”、“围脖”以及“weibo”的商标；2011年，新浪继续在美国递交了“微博”、“weibo”的商标申请。

新浪微博的域名也是经历了两次变动，问世之初，其域名为新浪网的二级域名：t.sina.com，2011年域名变更为weibo.com，为购买该域名，据称新浪耗资数百万。

新浪微博是一款为大众提供娱乐休闲生活服务的信息分享和交流平台。新浪微博于2009年8月14日开始内测。9月25日，新浪微博正式添加了@功能以及私信功能，此外还提供“评论”和“转发”功能，供用户交流。

经营范围

因特网信息服务业务（除新闻、出版、教育、医疗保健、药品、医疗器械以外的内容）（电信与信息服务业务经营许可证、有效期至2015年8月10日）。 技术开发、技术转让、技术咨询、技术服务；设计、制作、代理、发布广告；计算机系统服务；数据处理；基础软件服务；应用软件服务。（未取得行政许可的项目除外）

英文翻译：Once known as Sina Weibo, a well-known social media in China, an important source of media monitoring and tracking unexpected news, Beijing micro dream Network Technology Co., Ltd., a Chinese version of Twitter and a personalized platform for the public to express themselves, is an independent registered company of sina Weibo, registered in Haidian District, Beijing on October 11, 2010. In the evening of March 27, 2014, the logo in the upper left corner of sina Weibo quietly changed. The original word "Sina" disappeared, but the larger word "Weibo" was replaced. Up to now, "Sina Weibo" has been used for more than four years. On March 15, 2014, Sina Weibo officially submitted listing application documents to the U.S. Securities and Exchange Commission, and planned to raise 500 million US dollars, taking an important step in listing. According to the prospectus, Sina group holds 140 million shares, accounting for 77.6%; Alibaba holds 34.89 million shares, accounting for 19.3%. In the prospectus, the name of sina Weibo is "Weibo organization", and the words on the logo are only "Weibo". Some analysts pointed out that sina Weibo changed its name to Weibo, mainly to play down the color of "Sina" and highlight its independence as a social platform company, which also helps to be recognized by investors. Although Weibo includes not only Sina Weibo, but also Tencent, Sohu, Netease, people, Hexun, etc., this time "Sina Weibo" was renamed "Weibo", which seems to prove that the whole Weibo market is now the world of sina. There is little suspense in the microblog market, including Tencent, Sohu, Netease and other players who are almost out of the game. The focus of Tencent's microblog business has shifted greatly, and some of Tencent's microblog business personnel have transferred to micro vision. Tencent Weibo, which earlier competed with sina Weibo, also launched Weibo on March 21. Sohu's Micro blog business is even more bleak. Zhang Chaoyang has started to firmly do video business, no longer mentioning micro blog, and Fang Gang, the person in charge of Sohu's Micro blog, has turned to be in charge of news client. Netease Weibo almost disappeared, and Netease has shifted its focus to e-mail. Sina Weibo was born in 2009. From its birth to 2010, Sina successively applied for the trademarks of "Weibo", "Weibo" and "Weibo"; in 2011, Sina continued to submit trademark applications of "Weibo" and "Weibo" in the United States. The domain name of sina Weibo has also experienced two changes. At the beginning of its publication, its domain name was the secondary domain name of sina.com, which was changed to weibo.com in 2011. In order to purchase the domain name, Sina allegedly spent millions. Sina Weibo is an information sharing and exchange platform that provides entertainment, leisure and life services for the public. Sina Weibo began its internal test on August 14, 2009. On September 25, Sina Weibo officially added the @ function and the private message function, and also provided the "comment" and "forward" functions for users to communicate. Business scope: Internet information service business (except for news, publishing, education, health care, drugs, medical devices) (operation license of telecommunication and information service business, valid until August 10, 2015). Technology development, technology transfer, technology consultation and technical service; design, production, agency and advertisement; computer system service; data processing; basic software service; application software service. (except for items without administrative permission)

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