【古贝发艺是哪个国家的品牌？】

我们相信，对于传统意义上的美发沙龙这的确是该思考的问题。而在古贝，这句“咒语”的魔力早已荡然无存。在古贝发艺的每一个人都能感受到那种能突破自己，把不可能变成可能的巨大力量。这股力量促使着我们在专业服务领域不断革新，创造了一个又一个奇迹……

熟悉古贝发艺的老朋友都还记得原来那古朴质感的充满中国传统特色的沙龙风格，尤其是屹立在东四，这条具有几百年商业文化古街一侧的朱红大门。以至于一度成为了古贝发艺的标志之一。而这次改变，我们并没有停留在以往的成绩上沾沾自喜，时尚、简约、具有国际化的装修风格替换了区域性的审美标准，却把中国人引以为傲的传统文化浓缩成元素溶入到现代的生活中，这难道不是又一次升华么?

随着美发市场竞争的日趋激烈，进一步规范发展的需求迅速展开，北京古贝发艺企业管理连锁有限公司在2006年成立了。时至今日，北京古贝发艺企业管理连锁有限公司依托直营店的优秀口碑和良好业绩，以其清晰的战略目标和经营模式已经在业内得到了大家的广泛认可与赞誉。

公司在总经理赵锋先生的带领下，吸收了很多社会精英，组织起了以直营、加盟和教学为主的三大发展空间。经过全体同仁的不断努力，公司的业务不断扩大。2007年初，公司决定，以300万元人民币从新打造古贝发艺东四旗舰店。经过5个月的筹备，东四店终于在众人的期待中重张开业了。经过这次改造，古贝发艺进一步确定了在美发行业的地位，同时也最终将直营店定位在了高端品牌。

在古贝发艺旗下，已经成功经营了三家加盟店，我们通过专业的市场分析，总结了成功的经验与失败的教训，摸索出一套具有古贝特色的经营模式。然后按照加盟商的意愿制定出专属方案、全套流程和支持保障系统。

为了保证古贝发艺的高品质，我们在直营店和加盟店全线使用了巴黎欧莱雅和巴黎卡诗的产品。而东四总店更成为了巴黎欧莱雅的旗舰店和巴黎卡诗的概念店，这在北京还是第一家。我们在旗舰店的二层设置了巴黎卡诗的护理房间，在这里我们有经验丰富的，经过欧莱雅公司认证的护理技师，客人可以享受到专业级的个人头皮和头发护理方案和服务流程。

企业使命：美发新时尚;

经营理念：以美发为本，以服务为体，以艺术为魂，永远追求最时尚的美发艺术;

经营定位：成为中国美发界最前沿、最时尚、商品味的象征;

企业口号：让生活充满自信;

艺术价值观：每一次服务都是艺术的升华;

职业价值观：忠诚、专业;

成功价值观：社会责任、客户利益、团队荣誉。

英文翻译：We believe that for the traditional sense of hair salon, this is really the question to think about. In Gubei, the magic power of this "mantra" has long gone. Everyone in gubeifa can feel the great power to break through themselves and make the impossible possible. This force has led to continuous innovation in the field of professional services and created miracles one after another Old friends familiar with ancient Beifa art still remember the original simple and simple salon style full of Chinese traditional characteristics, especially standing in Dongsi, the Red Gate on the side of the ancient commercial and cultural street with hundreds of years. So it once became one of the symbols of ancient Beifa art. But this change, we did not stay complacent in the past achievements. The fashionable, simple and international decoration style replaced the regional aesthetic standard, but condensed the traditional culture proud of by Chinese people into elements and integrated into modern life. Isn't this another sublimation? With the increasingly fierce competition in the hairdressing market, we need to further standardize the development Seeking rapid development, Beijing gubeifayi enterprise management chain Co., Ltd. was established in 2006. Up to now, Beijing gubeifayi enterprise management chain Co., Ltd. has been widely recognized and praised in the industry for its clear strategic objectives and business model, relying on the excellent reputation and good performance of its direct stores. Under the leadership of general manager Zhao Feng, the company has absorbed a lot of social elites and organized three development spaces, including direct marketing, franchising and teaching. Through the continuous efforts of all colleagues, the company's business continues to expand. At the beginning of 2007, the company decided to build a new four flagship store of gubeifayi with 3 million yuan. After 5 months of preparation, Dongsi store finally opened again in the expectation of all. After this transformation, gubeifa has further determined its position in the hairdressing industry, and at the same time, it has finally positioned its direct stores as high-end brands. Under gubeifayi, we have successfully operated three franchise stores. Through professional market analysis, we summed up the successful experience and lessons of failure, and explored a set of business model with gubeifa characteristics. Then according to the wishes of the franchisee, the exclusive scheme, complete process and support system are developed. In order to ensure the high quality of gubeifa art, we use the products of L'Oreal and CASI in Paris in the direct stores and franchise stores. Dongsi head office has become the flagship store of L'Oreal in Paris and the concept store of CASI in Paris, which is the first one in Beijing. On the second floor of the flagship store, we have set up the care room of CASI Paris, where we have experienced care technicians certified by L'Oreal company, and guests can enjoy professional personal scalp and hair care programs and service processes. Corporate mission: new fashion of hairdressing; business philosophy: hairdressing oriented, service-oriented, art-oriented, always pursuing the most fashionable hairdressing art; business orientation: becoming the most cutting-edge, fashionable and commodity symbol of China's hairdressing industry; corporate slogan: let life be full of self trust; artistic values: every service is the distillation of art; professional values: loyalty and professionalism; Success values: social responsibility, customer interests, team honor.

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