我要投票 禾牌在大米行业中的票数:86
· 外 推 电 报 ·
2025-02-03 02:52:39 星期一

【禾牌是哪个国家的品牌?】

禾牌是什么牌子?「禾牌」是 天长市天禾米业有限公司 旗下著名品牌。该品牌发源于安徽省滁州市,由创始人殷 * 祥在2003年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

天长市天禾米业有限公司是一家民营性质的有限责任公司,位于205国道天汊连接线旁,成立于2003年6月, 2004年正式投产,注册地址为天长市石梁镇长城村。公司主要主要经营大米、加工及制品销售;红小麦、玉米、早籼稻收购等业务。

公司位于205国道天汊连接线旁,交通十分便利。占地面积6979平方米,建筑面积2415.9平方米 。拥有日加工稻谷150吨,年加工稻谷5万吨的大米生产线一条。有原粮仓两幢4000吨(另租借400万公斤原粮仓三幢)。在生产设备上,该公司从开业起就在同行业中投入资金购买了色选机,去除大米中对人体有害的黄霉、病变米和各种杂质。同时进行更新设备,增上了电脑控制水温的抛光机,对大米进行双抛光双色选生产出的大米晶莹光亮。为了解决手工计量不准难题,还增上了电脑控制电子秤,保障了产品质量和数量标准合格。生产工艺和设备的改进,使大米含碎低,成品率高达62%,同行业相比提高了2个百分点。

公司主要产品“禾”牌系列大米,有“天禾银”、“晶晶”、“祥云珠”等品种,产自于鱼米之乡的高邮湖畔,属生态示范区。公司生产的大米具有粒型修长、色质晶莹、口感柔软、清香馥郁特点。

公司注册的“禾”牌商标,该商标品牌在市场上有一定的影响力,公司产品基本是供不应求。公司营销网络主要布局于广东、福建、海南、浙江等南方沿海销粮区,实行点对点,产销直供,主要产品:天禾银、祥云珠、晶晶等大米深受客户欢迎,广东、浙江市场占有率各约13%,福建、海南市场占有率各约14%。销售特点:一是绝大部分现款现货;二是销售高潮不明显、常年均衡销售;三是销售网络较为广泛,有稳定的客户群。


英文翻译:Tianhe Rice Industry Co., Ltd. of Tianchang City is a private limited liability company. It is located next to the Tiancha connecting line of national highway 205. It was founded in June 2003 and officially put into production in 2004. Its registered address is Changcheng village, Shiliang Town, Tianchang City. The company mainly engaged in rice, processing and product sales; red wheat, corn, early indica rice acquisition and other businesses. The company is located next to the Tiancha connecting line of national highway 205, with convenient transportation. It covers an area of 6979 square meters and a building area of 2415.9 square meters. It has a rice production line with a daily processing capacity of 150 tons and an annual processing capacity of 50000 tons. There are two original granaries of 4000 tons (three original granaries of 4 million kg are rented). In terms of production equipment, the company has invested in the purchase of color sorter in the same industry since its opening to remove yellow mould, diseased rice and various impurities harmful to human body. At the same time, the equipment was renewed, and a polishing machine with computer control of water temperature was added to produce rice with crystal clear and bright by double polishing and two color separation. In order to solve the problem of inaccuracy in manual measurement, a computer-controlled electronic scale is added to ensure the quality and quantity standards of products are qualified. With the improvement of production technology and equipment, the rice content is low, and the finished product rate is as high as 62%, 2% higher than that of the same industry. The company's main products "he" brand series rice, including "Tianhe silver", "Jingjing", "xiangyunzhu" and other varieties, are produced in Gaoyou Lake, the hometown of fish and rice, which is an ecological demonstration area. The rice produced by the company has the characteristics of long grain, crystal color, soft taste and fragrant fragrance. "He" brand registered by the company has certain influence in the market, and the company's products are basically in short supply. The company's marketing network is mainly located in the southern coastal grain sales areas of Guangdong, Fujian, Hainan, Zhejiang, etc., implementing point-to-point, production and marketing direct supply. The main products: Tianhe silver, xiangyunzhu, Jingjing and other rice are popular with customers. The market share of Guangdong and Zhejiang is about 13%, and that of Fujian and Hainan is about 14%. Sales characteristics: first, most of them are cash on hand; second, the sales climax is not obvious and the sales are balanced all the year round; third, the sales network is relatively wide and has a stable customer base.

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