我要投票 XIANGYI湘益在茶叶行业中的票数:60
· 外 推 电 报 ·
2025-01-23 06:13:53 星期四

【XIANGYI湘益是哪个国家的品牌?】

XIANGYI湘益是什么牌子?「XIANGYI湘益」是 益阳茶厂有限公司 旗下著名品牌。该品牌发源于湖南,由创始人彭雄根在2005期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

湖南省益阳茶厂有限公司,创建于1958年,是湖南省农业产业化龙头企业、省重大科技专项示范企业、省高新技术企业,省创新型试点企业。也是省内第一家拥有自营进出口权的黑茶生产企业。公司现有职工325人,各类专业技术人员(含中高级专业技术及科研人员)52名,注册资金3300万元,总资产9000多万元。

公司主要产品为“湘益”牌系列茯砖茶,年生产能力为2万吨,年均产销量1.5万吨以上,其中边销茶产销量占全国总量的1/4,边销茶原料储备占全国的26.7%,均居全国第一。公司茯砖茶系列产品主销新疆、青海、甘肃、内蒙古、西藏等西北边疆少数民族地区。目前,公司大力拓展了以北京、长沙、广州、上海、西安、济南为中心的国内市场,以日本、韩国、香港、台湾、美国、肯尼亚、法国、俄罗斯等国家和地区为中心的国际市场。

公司“湘益”牌产品质量稳定可靠、品质优良,在国内同行业中处于领先地位,在新疆、青海、甘肃等边疆地区有着“喝酒要喝伊犁特,喝茶要喝湘益特”的美誉,被誉为“古丝绸之路上的神秘之茶”。“湘益”品牌多次荣获“中国茶叶名牌”、“湖南名牌产品”、“茶马古道杯”金奖、“华茗杯”金奖、中国(北京)国际茶博会金奖、中国(湖南)国际农博会“名牌产品”和金奖等荣誉称号。“湘益”品牌茯砖茶的生产加工技术是国家二级机密,2008年6月被列入国家级非物质文化遗产保护名录。2010年,“湘益”品牌进驻上海世博会联合国馆进行展示展销,使用联合国馆“UN”标示进行销售,并成为上海世博会“湖南馆”特许礼品茶和唯一专供用茶。2011年10月“湘益”牌手筑官茶、天和茯茶两款产品双双荣获了第八届中国国际茶业博览会名优茶评选金奖,这是本次茶博会唯一一家荣获两项金奖的黑茶企业。11月“湘益”品牌被评为2011年度中国黑茶(茯砖)标志性品牌及中国茶品牌金芽奖。

50多年以来,以传承了近500年历史的茯砖茶传统生产工艺为依托,着力弘扬茯砖茶悠久的历史、丰厚的文化内涵,致力做大做强“湘益”牌茯砖茶老字号品牌。公司以“弘扬茯茶文化,引导健康消费;提升发展平台,引领行业权威”为企业使命、弘扬“团结、求实、优质、创新”的企业精神、秉承“以客户为中心,以质量为根本,以诚信为理念,构建公司以客户、品牌、服务、文化为体系的发展平台”的经营理念,全力打造中国黑茶产业航母。

英文翻译:Hunan Yiyang Tea Factory Co., Ltd., founded in 1958, is a leading enterprise of agricultural industrialization, a major demonstration enterprise of science and technology, a provincial high-tech enterprise, and a provincial innovative pilot enterprise. It is also the first black tea production enterprise with self import and export rights in the province. The company has 325 employees, 52 professional technicians (including middle and senior professional technicians and scientific researchers), registered capital of 33 million yuan and total assets of more than 90 million yuan. The company's main products are "Xiangyi" brand series of Fu brick tea, with an annual production capacity of 20000 tons and an average annual production and sales volume of more than 15000 tons, of which the production and sales volume of side selling tea accounts for 1 / 4 of the total volume of the country, and the reserve of side selling tea raw materials accounts for 26.7%, ranking first in the country. The company's Fu brick tea series products are mainly sold in Xinjiang, Qinghai, Gansu, Inner Mongolia, Tibet and other northwest border minority areas. At present, the company has vigorously expanded the domestic market centered on Beijing, Changsha, Guangzhou, Shanghai, Xi'an and Jinan, and the international market centered on Japan, South Korea, Hong Kong, Taiwan, the United States, Kenya, France, Russia and other countries and regions. The company's "Xiangyi" brand products have stable and reliable quality, excellent quality, and are in the leading position in the same industry in China. In Xinjiang, Qinghai, Gansu and other border areas, it has the reputation of "drinking Yili special, drinking Xiangyi special tea", and is known as "mysterious tea on the ancient Silk Road". "Xiangyi" brand has won many honorary titles such as "China's famous tea brand", "Hunan famous brand products", "tea horse ancient road Cup" Gold Award, "China tea cup" Gold Award, China (Beijing) International Tea Expo Gold Award, China (Hunan) International Agricultural Expo "famous brand products" and Gold Award. The production and processing technology of "Xiangyi" brand Fu brick tea is a national second-class secret. It was listed in the national intangible cultural heritage protection list in June 2008. In 2010, "Xiangyi" brand entered the United Nations Pavilion of Shanghai World Expo for exhibition and sales, using the "UN" logo of the United Nations Pavilion for sales, and became the "Hunan Pavilion" special gift tea and the only dedicated tea for Shanghai World Expo. In October 2011, "Xiangyi" player zhuguan tea, Tian and Fu Tea won the gold medal in the selection of famous and excellent tea in the Eighth China International Tea Expo, which is the only black tea enterprise that won two gold medals in this Tea Expo. In November, "Xiangyi" brand was awarded the 2011 China black tea (Fu brick) brand and the golden bud award of China tea brand. Over the past 50 years, relying on the traditional production technology of Fu brick tea, which has been passed on for nearly 500 years, we have made great efforts to carry forward the long history and rich cultural connotation of Fu brick tea, and made great efforts to strengthen the old brand of "Xiangyi" brand Fu brick tea. The company takes "promoting Fu tea culture, guiding healthy consumption, promoting development platform, leading industry authority" as its mission, carrying forward the enterprise spirit of "unity, truth-seeking, high quality, innovation", adhering to the business philosophy of "customer-oriented, quality-oriented, integrity-based, building the company's development platform with customer, brand, service and culture as the system", and makes every effort to Build China's black tea industry aircraft carrier.

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