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上海好德便利有限公司成立于二OO一年二月，是由农工商超市（集团）有限公司全额投资的从事便利店业态的子公司。在连锁的剑道上，好德便利就象一把锋利的宝剑出鞘，在短短的五年多的时间里，鏖战群雄、所向披靡，经历了从无到有、从小到大的过程，成为上海便利行业的佼佼者。

2001年初，在上海人均GDP超过4000美元的时刻，好德便利看准时机以时尚明快的形象闪亮登场。“好德”寓意“德好商缘”，“alldays”标明便利店全年午休地为顾客服务的宗旨。第一次“亮剑”上海就展现了疾如闪电的“好德速度”，短短的990天内开出了1000家门店，好德便利人发扬其特有的坚忍不拔、艰苦拼搏的“亮剑”精神，成功实现了规模扩张。目前，好德便利共有门店近1120家，形成了“以上海为中心、江、浙两省为辅”分布特色。

好德便利在快速发展实现基本规模后，第二次“亮剑”剑走偏锋，于2003年底亮出了以门店为单位的合伙合作承包经营制这一绝招，充分调动了每一个经营者和每一位员工的经营主动性、积极性，当年9月就实现了盈利。2005年公司全面盈利，创造了“好德奇迹”。

好德便利秉承“以人为本”的经营理念，凭借优秀的管理队伍和现代化的网络管理，建立起从“门店管理体系”、“商品采购体系”到“信息监督体系”的一系列科学的管理方式。根据顾客群的定位，适时推出一挡档颇具影响力的主题营销活动，好德便利以时尚明快，不乏内涵与品味的形象深入人心。

随着时代的进步，便利店行业的竞争将从简单的价格的竞争转为较高层次的服务的竞争。好德便利公司将依托农工商超市（集团）有限公司商流、信息流和物流等综合优势，凭借现代科学的管理方式以及好德人兢兢业业的工作精神，将优质、温馨、便捷的服务奉献给广大消费者。

英文翻译：Shanghai Haode convenience Co., Ltd. was founded in February 2001. It is a subsidiary company which is fully invested by agribusiness supermarket (Group) Co., Ltd. and engaged in convenience store business. In the chain of kendo, Haode convenience is like a sharp sword coming out of its sheath. In a short period of more than five years, it has been fighting fiercely and invincible. It has experienced the process from scratch, from small to large, and has become the leader of Shanghai convenience industry. At the beginning of 2001, when Shanghai's per capita GDP exceeded 4000 US dollars, Haode convenience took the opportunity to shine on the stage with a fashionable and bright image. "Good virtue" means "good business relationship" and "Alldays" indicates the purpose of convenience stores to serve customers at lunch break throughout the year. For the first time, Shanghai showed the speed of Haode, which is as fast as lightning. Within 990 days, it opened 1000 stores. Haode convenience people carried forward its unique indomitable and hard-working spirit of "Liangjian", and successfully realized the scale expansion. At present, Haode convenience has nearly 1120 stores, forming the distribution characteristics of "Taking Shanghai as the center, Jiangsu and Zhejiang as the auxiliary". After the rapid development and Realization of the basic scale of Haode convenience, the second "Liangjian" sword took the lead. At the end of 2003, Haode convenience showed the unique skill of partnership and cooperative contract management system with stores as the unit, which fully mobilized the initiative and enthusiasm of every operator and every employee. In September of that year, it realized profit. In 2005, the company made a full profit and created a "good virtue miracle". Haode convenience adheres to the management concept of "people-oriented", with excellent management team and modern network management, establishes a series of scientific management methods from "store management system", "commodity procurement system" to "information supervision system". According to the positioning of the customer group, we will launch an influential theme marketing activity in time. Haode convenience is popular with its fashionable and bright image, which is full of connotation and taste. With the progress of the times, the competition of convenience store industry will change from simple price competition to higher level service competition. Haode convenience company will rely on the comprehensive advantages of business flow, information flow and logistics of agribusiness supermarket (Group) Co., Ltd., with the modern scientific management mode and the conscientious working spirit of Haode people, dedicate high-quality, warm and convenient services to the majority of consumers.

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