【红蚂蚁是哪个国家的品牌?】
浙江红蚂蚁鞋业有限公司始创于1998年,主要从事设计、开发、制造、分销和零售红蚂蚁品牌的皮鞋及皮具。作为目前具发展潜力的新锐品牌。红蚂蚁品牌的迅猛成长得力于公司建立了三大鞋业生产基地、两大研发中心、拥有在法国、日本、香港、北京、上海、广州等地建立的产品信息采集地,以及遍布全球的3000多个营销网络,形成了纵横扩张的立体化的经营模式。
公司注册资金500万元,建成占地50亩,建筑面积超过20万平方米的大型现代化工业园。公司现有员工2000多人,拥有8条国际先进的现代化制鞋流水线及各类先进专业设备。采用高科技流水生产设备,严格执行ISO9001国际质量管理体系和ISO14001环境管理体系,并通过了ISO9001:2000质量体系认证,确保了卓越的生产效率和优异的产品质量。企业年产中高档皮鞋600余万双,旗下产品涵盖男士皮鞋、女士皮鞋、休闲皮鞋、皮具、皮包等系列数百个品种。
公司在“不积跬步,无以至千里”的经营理念下,紧紧围绕“创造一个备受尊敬的品牌,打造一个现代、卓越、国际化的品牌公司”的战略目标,注重产品研发和自主创新,高薪聘任国内外知名设计师,进行产品构造的优化整合。将公司旗下“红蚂蚁”品牌发展成为一个成熟时尚、有着完整系列化产品的皮鞋品牌。
2008年,公司开始全面推行品牌化运作,组建品牌运营中心,全面导入CIS战略工程,并建立了一支素质精锐的品牌推广营销队伍,进行差异化的品牌传播和精细化的产品营销。迅速在全国建立三十多个区域运营中心和一千多个终端销售网点。
历经多年的消费积淀,红蚂蚁品牌也在广大消费者心目中拥有了卓著的声誉和口碑,“红蚂蚁”品牌正以稳健的发展步伐,快速开拓市场,在全国市场形成广泛的品牌知名度和美誉度,成功实现了超常规跨越式发展,一举成为中国鞋业界一颗璀璨的明星。
英文翻译:Zhejiang red ant Shoes Co., Ltd. was founded in 1998, mainly engaged in the design, development, manufacturing, distribution and retail of red ant brand shoes and leather goods. As a new brand with development potential. The rapid growth of red ant brand is attributed to the establishment of three shoe production bases, two R & D centers, product information collection centers in France, Japan, Hong Kong, Beijing, Shanghai, Guangzhou and other places, as well as more than 3000 marketing networks all over the world, forming a three-dimensional business model of vertical and horizontal expansion. With a registered capital of 5 million yuan, the company has built a large modern industrial park covering an area of 50 mu and a building area of more than 200000 square meters. The company has more than 2000 employees, 8 international advanced modern shoemaking lines and all kinds of advanced professional equipment. Adopting high-tech flow production equipment, strictly implementing ISO9001 international quality management system and ISO14001 environmental management system, and passing ISO9001:2000 quality system certification, ensuring excellent production efficiency and excellent product quality. The company has an annual output of more than 6 million pairs of medium and high-grade leather shoes, and its products cover hundreds of varieties of men's leather shoes, women's leather shoes, casual leather shoes, leather goods, leather bags and other series. Under the business philosophy of "every step is a thousand miles", the company focuses on the strategic goal of "creating a highly respected brand, creating a modern, outstanding and international brand company", pays attention to product research and development and independent innovation, employs well-known designers at home and abroad with high salary, and optimizes and integrates product structure. The company's "red ant" brand has been developed into a mature and fashionable leather shoes brand with complete series of products. In 2008, the company began to carry out brand operation in an all-round way, set up brand operation center, comprehensively introduce CIS strategic project, and set up a brand promotion and marketing team with excellent quality to carry out differentiated brand communication and refined product marketing. More than 30 regional operation centers and more than 1000 terminal sales outlets have been established in China. After years of consumption accumulation, red ant brand also has outstanding reputation and public praise in the minds of consumers. "Red ant" brand is developing at a steady pace, rapidly expanding the market, forming a wide range of brand awareness and reputation in the national market, successfully achieving extraordinary leapfrog development, and becoming a bright star in China's footwear industry.
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