【冰峰是哪个国家的品牌?】
集白酒/饮料生产加工/销售,糖烟酒副食百货连锁经营/物流配送/物业营运/文化传播等经营业务为一体的现代化集团公司
“冰峰”是一种甜甜的桔子味汽水,冰峰汽水玻璃瓶包装,每瓶200ml,跟其他五彩缤纷的饮料品种相比,比较朴素,似无过人之处。不过对西安人来说,它是浸着几代西安人感情的民族品牌。
“冰峰汽水”饮料诞生于1953年。冰峰汽水的生产商为西安市食品厂,冰峰是该厂的其中一个生产车间,厂里人称为“汽水车间”。2006年,西安市食品厂与西安市另外4家食品厂合并成为西安市糖酒集团有限公司。原“汽水车间”继续生产冰峰汽水。
如今“80后、90后”已经成为市场消费的主力,而“冰峰”因为陪伴其成长的“历史记忆”,坚持不改变口味也不改变包装,仍然聚集了大量的粉丝,并保持了市场上的竞争力。冰峰”拥有100多家一级分销,400多家二级分销,以及1万~2万家终端经销,这是竞争对手无法比拟的。
“冰峰”是一种甜甜的桔子味汽水,玻璃瓶包装,每瓶200ml,冰峰饮料一直备受西安市民的喜爱,多年来除了玻璃瓶的朴素包装没有变过外,橘子的口味也一点没变。2012年冰峰易拉罐隆重上市,销售势头锐不可当,2015年冰峰酸梅汤易拉罐闪亮登场,2016年冰峰饮用纯净水和冰峰果果也相继强势推出。
英文翻译:"Bingfeng", a modern group company integrating liquor / beverage production and processing / sales, sugar, tobacco, wine and non-staple food department store chain operation / logistics distribution / property operation / cultural communication, is a sweet orange flavored soda packed in glass bottles of 200ml each. Compared with other colorful drinks, Bingfeng soda is simple and has nothing to do with others. But for Xi'an people, it is a national brand imbued with the feelings of several generations of Xi'an people. Iceberg soda was born in 1953. The manufacturer of iceberg soda is Xi'an food factory. Iceberg is one of the production workshops in the factory, which is called "soda workshop". In 2006, Xi'an food factory and four other food factories in Xi'an were merged into Xi'an sugar and Wine Group Co., Ltd. The former "soda workshop" continued to produce ice peak soda. Nowadays, "post-80s and post-90s" have become the main force of market consumption, while "iceberg" still gathers a large number of fans and maintains the competitiveness in the market because of its "historical memory" accompanying its growth, insisting on not changing taste or packaging. Bingfeng "has more than 100 first-class distribution, more than 400 second-class distribution, and 10000-20000 terminal distribution, which is unmatched by competitors. "Iceberg" is a sweet orange flavored soda packed in glass bottles of 200ml each. Iceberg drinks have always been popular with Xi'an citizens. For many years, the taste of oranges has not changed at all, except for the simple packaging of glass bottles. In 2012, ice peak can was launched ceremoniously, with a strong sales momentum. In 2015, ice peak sour plum soup can appeared on the market, and in 2016, ice peak drinking pure water and ice peak fruit were launched.
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