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“COCOON”品牌创始于2001年，于2002年正式上柜销售，由创始人之一的应翠剑担纲艺术总监，其品牌以女性化、优雅、精致而不失可爱的性感，同时又是摩登时尚的“现代芭比娃娃”风格而深受25-35岁左右的城市女性喜爱与追捧。每季系列产品包括女装、鸡尾酒礼服、配饰、鞋包、产品材质考究，工艺精致，店铺风格具有独特的前卫复古风格，目前在全国一线二线城市拥有两百多家商柜专柜和装卖店。

浙江印象实业股份有限公司是一家集设计、生产、销售于一体的全国著名女装股份制企业。公司旗下拥有“秋水伊人”、“COCOON”、“FAIRY”“FIRSTVIEW”四大中高档女装品牌，目前在杭州下城区天堂经济开发区、下城区永华街和萧山国家经济开发区拥有近二十万多平米生产办公基地。公司现有员工6000人左右，年生产、销售服装500多万件，销售业绩以每年50%的速度飞速增长。经过多年发展，公司已成为浙江女装行业的领军企业。

2001年公司首次推出高级时尚女装品牌COCOON，本品牌于2001年11月在中国时装周正式亮相，并于2002年夏季正式上市。到目前为止，在北京、杭州、上海和大连等全国各大城市的高端商场已拥有了200多家自营专卖店和加盟店铺，市场发展之迅速，销售业绩增长之快位居国内女装品牌前列。COCOON以其前卫、复古、优雅的混搭风格，本着国际化的设计理念与超前的意识，深受都市时尚女性的偏爱，迅速成为国内最具国际化的女装设计品牌。COCOON曾多次赞助国内服装设计专业院校毕业生设计作品大赛“未来之星”、浙江卫视综合娱乐节目栏目赞助及服装赞助，并多次为我们著名的影视明星设计礼服，为多位国内知名模特定制高级成衣，提升了其在高级成衣定制领域的地位。2008年5月，1300平方米的COCOON旗舰店在杭州体育场路开业。各大报刊记者、时装界名模、娱乐界、时尚界人士、服装界知名人士及政府官员纷纷前来，举办了一次杭州服装品牌规模最大、级别最高的酒会，成为杭城时尚界的一大亮点。

品牌之路

2002年3月COCOON品牌创立

2004年5月第一家杭州COCOON专卖店开业

2005年3月450平米“COCOON”品牌杭州龙游店开业

2006年10月COCOON品牌专场发布会暨春装订货会在上海召开

2006年上海时装周“COCOON”应翠剑专场发布会

2007年3月北京“中纺之夜”联合发布秀

2008年5月全国单店最大面积1200平方米的COCOON品牌旗舰店开业

2009年11月3日中国国际时装周COCOON2010春夏系列发布会

2009年11月中国国际时装周“2009年度女装设计奖”

2010年4月COCOON店铺推出2010版新形象

2011年10月COCOON龙游店单月业绩首破200万！

2012年3月北京国际时装周COCOON2012秋冬系列发布会

2012年9月芭莎明星慈善夜COCOON品牌走秀

英文翻译："Cocoon" brand was founded in 2001 and officially sold on the market in 2002. One of the founders, Ying cuijian, is the art director. Its brand is feminized, elegant, exquisite and lovely, and it is also a modern and fashionable "modern Barbie" style, which is deeply loved and sought after by urban women aged 25-35. Each season's series of products include women's wear, cocktail dress, accessories, shoes and bags, with exquisite materials and exquisite workmanship. The shop style has a unique avant-garde and retro style. At present, there are more than 200 counters and clothing stores in the first and second tier cities in China. Zhejiang impression Industry Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four large and medium-sized high-end women's clothing brands, namely "Qiushuiyiren", "cocoun", "fair" and "firstview". At present, it has nearly 200000 square meters of production and office bases in Hangzhou Xiacheng paradise Economic Development Zone, Xiacheng Yonghua street and Xiaoshan national economic development zone. The company has about 6000 employees, annual production and sales of more than 5 million pieces of clothing, sales performance at the rate of 50% per year rapid growth. After years of development, the company has become a leading enterprise in Zhejiang women's wear industry. In 2001, the company launched the high fashion women's clothing brand COCON for the first time. The brand officially appeared in China Fashion Week in November 2001, and officially launched in the summer of 2002. Up to now, there are more than 200 exclusive stores and franchised stores in high-end shopping malls in Beijing, Hangzhou, Shanghai, Dalian and other major cities in China. With the rapid development of the market and the rapid growth of sales performance, they are in the forefront of domestic women's clothing brands. With its avant-garde, retro and elegant mix and match style, in line with the international design concept and advanced consciousness, cocoun is deeply favored by urban fashion women and quickly becomes the most international women's clothing design brand in China. Cocoun has sponsored many times the "star of the future" design competition of graduates from domestic fashion design professional colleges, the sponsorship of Zhejiang satellite TV comprehensive entertainment program and clothing sponsorship, and has designed dresses for our famous film and television stars for many times, customized advanced garments for many domestic famous models, and improved its position in the field of advanced garment customization. In May 2008, the 1300 square meter cocoan flagship store opened in Hangzhou Stadium Road. Journalists from major newspapers and magazines, famous models from the fashion industry, entertainment industry, fashion industry, celebrities from the clothing industry and government officials have all come to hold a reception with the largest scale and highest level of Hangzhou clothing brand, which has become a highlight of Hangzhou fashion industry. Brand road March 2002 cocoan brand founded May 2004 the first cocoan store in Hangzhou opened March 2005 450 square meters "COCON" brand Hangzhou Longyou store opened October 2006 COCON brand special press conference and spring clothing order meeting held in Shanghai 2006 Shanghai Fashion Week "COCON" Ying cuijian special press conference March 2007 Beijing "China Textile night" joint release show May 2008 National single The flagship store of cocoan brand with the largest area of 1200 square meters opened on November 3, 2009, COCON 2010 spring and summer series press conference of China International Fashion Week, November 2009, "2009 women's wear design award" of China International Fashion Week, April 2010, COCON store launched the new image of 2010 version, October 2011, the monthly performance of COCON Longyou store exceeded 2 million for the first time! March 2012 Beijing International Fashion Week cocon2012 autumn and winter series press conference September 2012 bazaar Star Charity Night cocoun brand show

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