【SEAMILD西麦是哪个国家的品牌？】

健康是人类永恒的追求。从澳洲到中国，西麦的品牌定位是“燕麦精粹，为中国人带来健康精彩的人生”，主张健康的生活态度，致力于提供最优质的产品给消费者。

西麦把“燕麦精髓，精彩人生”作为企业的使命始终不变，为打造健康人生，西麦始终坚持生产最优质的燕麦产品，专注于燕麦，使每一粒都是经过优选的精华，搭配多种不同口味，令营养与美味和谐结合，带给无数消费者“健康，安心，乐趣”的品牌体验，让他们体验不一样的精彩人生。

西麦，一个美誉度、忠诚度领先的品牌，一个立志成为“全家人的健康选择”的品牌。

1994年西麦从澳洲来到中国，在世界旅游名城——桂林开始了在中国大陆的健康食品事业。西麦把“关注健康，关爱家人”作为企业使命，秉承“诚信、务实、创新、双赢”经营理念，富有远见地实施了扎根于中国的本土化战略，采取稳健、灵活、个性融而为一的商业模式，并以引领行业发展的行事风范，锐意进取，持续创新，打造成为中国谷物食品行业的杰出代表。

十多年来，西麦在市场网络构建、品牌传播、产品研发、团队建设等方面取得了令同行瞩目的业绩，尤其在2001——2005年“二次创业”中，西麦初步搭建了现代化经营管理、规范化市场营销、优化产业结构、资本运作和人力资源管理五平台，为西麦事业打下了坚实的发展基础。

面对中国新一轮经济高峰和北京奥运经济大潮，西麦对所遵循的品牌化、本土化、国际化战略有了更清晰的认识，更坚定了立足中国大市场、立志于燕麦和谷物健康食品的信心和决心。在2006——2010年发展规划中，西麦将把产品从“热食燕麦食品”延伸至“冷食谷物食品”领域，营建泛长三角、泛京三角、泛珠三角三大营销中心区，通过发达城市群经济圈的形成，发挥点状辐射作用，带动西麦全国市场业绩的整体提升。

目前,西麦在中国建起了两个产业园区:桂林西麦工业园、贺州西麦工业园，并形成以桂林、北京、广州为核心的产品研发、信息中心。

英文翻译：Health is the eternal pursuit of human beings. From Australia to China, the brand positioning of Symantec is "the essence of oats, bringing healthy and wonderful life to Chinese people", advocating healthy life attitude, and committed to providing the best quality products to consumers. Simai has always been the mission of the enterprise to keep the essence of oats and wonderful life as its business. In order to build a healthy life, Xi Mai always insists on producing the best oat products, focusing on oats, so that each grain is selected through the best essence, collocation with different tastes, so that the harmony between nutrition and beauty can be harmoniously combined, bringing the brand experience of "healthy, reassuring, fun" to consumers. We experience different wonderful lives. Ximai, a leading brand in reputation and loyalty, is determined to become a brand of "healthy choice for the whole family". In 1994, Ximai came to China from Australia, and started healthy food business in Guilin, a famous tourist city in the world. With the business mission of "focusing on health and caring for family members", adhering to the business philosophy of "integrity, pragmatism, innovation and win-win", Ximai has farsightedly implemented the localization strategy rooted in China, adopted a stable, flexible and personalized business model, and built itself into a Chinese grain and food industry with the demeanor of leading the development of the industry, forge ahead with determination and continuous innovation An outstanding representative of the industry. Over the past ten years, Ximai has made remarkable achievements in market network construction, brand communication, product research and development, team building, etc. especially in the "second venture" from 2001 to 2005, Ximai initially built five platforms of modern operation and management, standardized marketing, optimized industrial structure, capital operation and human resource management, laying a solid foundation for the cause of Ximai The basis of development. In the face of the new round of economic peak in China and the economic tide of Beijing Olympic Games, Ximai has a clearer understanding of the brand, localization and internationalization strategies it has followed, and it has also strengthened its confidence and determination to base itself on China's big market and be determined to be committed to oats and healthy cereal food. In the 2006-2010 development plan, Ximai will extend its products from "hot oatmeal food" to "cold cereal food". It will build three marketing centers in the Pan Yangtze River Delta, pan Beijing Delta and Pan Pearl River Delta. Through the formation of the economic circle of the developed urban agglomeration, it will play a role of point radiation and drive the overall improvement of the national market performance of Ximai. At present, Ximai has established two industrial parks in China: Guilin Ximai Industrial Park and Hezhou Ximai Industrial Park, and formed product R & D and information centers with Guilin, Beijing and Guangzhou as the core.

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