我要投票 LAVAZZA拉瓦萨在咖啡豆行业中的票数:280
· 外 推 电 报 ·
2025-04-21 21:54:47 星期一

【LAVAZZA拉瓦萨是哪个国家的品牌?】

LAVAZZA拉瓦萨是什么牌子?「LAVAZZA拉瓦萨」是泛拉丁国际有限公司旗下著名品牌。由创始人欧阳鑫经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

外推网助力LAVAZZA拉瓦萨品牌出海!通过在本页面挂载LAVAZZA拉瓦萨品牌的产品链接和联系邮箱,可以提高LAVAZZA拉瓦萨产品曝光!跨境电商爆单神器,目前只要100元/年哦~

跨越一整世纪的LAVAZZA,有浓厚的意大利传统家族色彩,代代相传、绵延孳长。开创人LuigiLavazza是一位天生的商业好手,毕生致力于咖啡的经营,在咖啡的国度里,是一个相当传奇的人物,1895年LuigiLavazza以26000里拉(约20元美金),在北意大利的旧商区Torino,买下一个小杂货店Paissaolivero,这便是LAVAZZA王国的种子,在那个时代里,杂货店兼具着生产者和零售商的双重角色,LuigiLavazza自己购买生豆,再应顾客委托烘焙各式符合客户口味的咖啡,由于高度的兴趣,很快的他就掌握了烘焙过程中每个深层的技巧,第一次世界大战后,他的三个儿子Mario、Beppe、Pericle相继退伍并加入,LuigiLavazza也得以有余力将零售更发展为批发商,而在咖啡王国的道路上,跨出成功的一大步。

然而,就在才开始起步,眼看市场充满无限商机时,国际情势又起了变化,第二次世界大战爆发,意大利受到国际同盟的抵制,所有物资都无法进入意大利,整个意大利咖啡市场也几乎停摆,但在困难的环境中,Lavazza却未放弃惨淡经营的咖啡事业,终于战后,他硕果仅存,一支独秀主宰了意大利咖啡市场。60年代初期,Lavazza更首先采用真空包装的技术,保存了研磨咖啡的新鲜,此举不仅急速扩张了他原有的生产线,更在SettinoTorimese又开发了另一条更大的生产线,为了应付不同客户的订单,Lavazza不断的推出更新的口味、不同的包装,建立越见蓬勃的咖啡市场。70年代末期,Lavazza推出一支非常成功广告:"Themoreyoudrinkitdown,themoreitpickyouup"这朗朗上口的广告,让Lavazza藉以进入整个欧洲市场,正式成为跨国企业,1982年,LAVAZZA在法国成立了第一家海外分公司,紧接着德、英、奥、美、加也相继设立分公司,年产量已经超过100,000公吨,成为全球最大的咖啡商。

1996年,Lavazza的研发部门发展了一项极尖端科技的革命性产Espressopoint,此举让咖啡馆的经营变成每一个人都能实现的梦想,办公室也不再是二流咖啡的殖民地,让Lavazza的营业额顿增加了35%,再创高峰,年产量更达400,000公吨。

Lavazza已是全球咖啡的代言人,无可取代的领导者,在意大利有75%的人为他着迷,占有全世界45%的市场,无疑的,他已经成为本世纪一个最成功的商业典范。


英文翻译:Lavazza, which spans the whole century, has a strong traditional Italian family color, and has been passed down from generation to generation. Luigi Lavazza, the founder, is a natural business expert who devoted his whole life to the management of coffee. In the country of coffee, he is quite a legend. In 1895, Luigi Lavazza bought paissaolivero, a small grocery store in Torino, an old business district of northern Italy, for 26000 lira (about $20). This is the seed of Lavazza kingdom. In that era, grocery stores had a life Luigi Lavazza purchases raw beans by himself and bakes all kinds of coffee according to customer's taste on behalf of the customer. Because of his high interest, he soon mastered every deep skill in the baking process. After the first World War, his three sons Mario, Beppe and perfect successively retired and joined in, and Luigi Lavazza has spare no effort to retail More developed as a wholesaler, and on the road of the coffee Kingdom, a big success step. However, just at the beginning, when the market was full of infinite business opportunities, the international situation changed again. The Second World War broke out, Italy was boycotted by the international alliance, all materials could not enter Italy, and the whole Italian coffee market almost stopped. However, in the difficult environment, Lavazza did not give up the poor coffee business. Finally, after the war, he was successful The only thing left is a single show dominating the Italian coffee market. In the early 1960s, Lavazza first used the vacuum packaging technology to preserve the freshness of ground coffee, which not only expanded its original production line rapidly, but also developed another larger production line in settino torimese. In order to cope with the orders of different customers, Lavazza constantly launched new tastes, different packaging, and established a booming coffee market. In the late 1970s, Lavazza launched a very successful advertisement: "the more you think down, the more it pickyouup", which made Lavazza enter the whole European market and officially become a multinational enterprise. In 1982, Lavazza established its first overseas branch in France, followed by Germany, Britain, Austria, the United States and Canada, with an annual output of over 100, 000 metric tons, becoming the world's largest coffee maker. In 1996, the R & D Department of Lavazza developed a revolutionary espressopoint, which is an extremely cutting-edge technology, which makes the operation of the coffee shop become a dream that everyone can realize. The office is no longer a colony of second-class coffee, which increases the turnover of Lavazza by 35%, and sets a new peak, with an annual output of 400000 metric tons. Lavazza has become the spokesperson of global coffee and an irreplaceable leader. 75% of people in Italy are fascinated by him and occupy 45% of the world's market. Undoubtedly, he has become the most successful business model in this century.

本文链接: https://www.waitui.com/brand/3e45b80a5.html 联系电话:请联系客服添加

千城特选小程序码

7×24h 快讯

星光股份:公司股票交易可能被实施退市风险警示

36氪获悉,星光股份公告,预计2024年度经审计的利润总额、净利润、扣除非经常性损益后的净利润三者孰低为负值,且扣除后的营业收入低于3亿元。根据《深圳证券交易所股票上市规则》相关规定,公司股票交易将在2024年年度报告披露后被实施退市风险警示。公司2024年度审计工作仍在推进中,具体财务数据以正式披露的2024年年度报告为准。

2小时前

现货黄金站上3400美元/盎司,再刷历史新高

36氪获悉,截至发稿,现货黄金涨幅扩大至2.2%,达到创纪录的3400美元/盎司,再刷历史新高。本月累计上涨近9%。

2小时前

杭州公积金:大力支持缴存职工购买保障性住房

36氪获悉,杭州住房公积金管理委员会发布《关于优化完善住房公积金提取若干政策的通知》提出,大力支持缴存职工购买保障性住房。购买保障性住房的缴存职工,可提取住房公积金支付首付款等购房款,提取累计不超过购房款;使用住房公积金贷款购房的,提取与贷款金额累计不超过所购住房总价。加大住房公积金租房提取力度。缴存职工租赁公共租赁住房、保障性租赁住房的,可按实际房租支出提取住房公积金。

2小时前

5连板安记食品:2024年净利润同比增长23%,拟每10股派0.9元

36氪获悉,安记食品发布2024年报。报告显示,2024年营业收入6.07亿元,同比下降4.06%。归属于上市公司股东的净利润3833.35万元,同比增长23.29%。拟以2024年末股份总数2.35亿股为基数,向全体股东每10股派发现金红利0.9元(含税),共计派发现金股利2116.8万元(含税)。本年度公司现金分红比例为55.22%,剩余未分配利润5782.35万元结转以后年度。

2小时前

王兴兴知乎回应宇树机器人“死机瘫了”:系失误按下急停按钮

有知乎用户在“如何看待宇树机器人在这次马拉松的发挥”这个问题下回复:“上春晚的那几个宇树机器人,应该是宇树质量最好,表现最稳定的一批了。”该用户表示,春晚中亮相表演的H1上台时“是直接升上来的”,表演时“不能做大幅度移动”,下台时需要人类演员扶着,在和刘谦互动时也直接“死机瘫了”。面对质疑,宇树科技创始人兼首席执行官王兴兴回应称,舞蹈演员摸着H1的后颈下台,是导演想要的表演效果,并表示“舞台上全自动复杂变队形都可以了,怎么可能不能自动下台”。(第一财经)

2小时前

本页详细列出关于蓝珀咖啡的品牌信息,含品牌所属公司介绍,蓝珀咖啡所处行业的品牌地位及优势。
咨询