【怡泰祥是哪个国家的品牌?】
2002年·云南,怡泰祥的品牌故事源起于此。“玉出云南”的美丽传说在这里传诵,许是毗邻翡翠源产地,经亿万年的滋养,让云南这块拥有了如翡翠一般的神秘风情,也让各地的爱玉之人纷至沓来。
彼时的翡翠文化,经历了商人的炒作和泛滥,已褪去了人们爱上它的初因,无数灵气美玉或被投资家和博物馆束之高阁,亦或流离于茫茫人海难觅踪迹。一位珍爱翡翠又熟悉云南风情的企业家陈剑飞先生,决定将翡翠和云南的这段佳话继续传扬。于是秉承分享与利他之景愿,创立了专业的翡翠品牌怡泰祥。
品牌logo选择具有无穷意义的“∞”符号,辅以具有美好寓意的葫芦、如意、祥云之衍生线条,寓意人与人之间需透过无穷无尽的交流,相互包容,时时感恩,才能让心中的爱生生不息温暖人间。
在参差不齐的翡翠市场环境中,怡泰祥怀着“利他”的社会责任感,打破传统,摒弃追逐暴利的经营模式,将品牌直营店开设于机场,成为云南向外传播翡翠文化的窗口。
怡泰祥的空间设计理念来源于禅意诗人王维的《竹里馆》:“独坐幽篁里,弹琴复长啸,深林人不知,明月来相照”,这是一位隐者闲适的生活情趣,也是怡泰祥为爱玉之人呈现的清幽宁静、高雅绝俗的境界。只要踏进怡泰祥的“竹里馆”,便能安闲自得、尘虑皆空,用心体会在嘈杂中丢失的翡翠灵性,达到人玉融合的灵性境界。
怡泰祥坚持用富有情感的审美设计,精益求精的匠心工艺,激发出翡翠的灵气,让每一块灵性翡翠生生不息温暖人间。为将中华灵性翡翠文化艺术推向国际,怡泰祥仍将继续努力。
英文翻译:In 2002, Yunnan, yitaixiang's brand story originated here. The beautiful legend of "jade out of Yunnan" is preached here. It may be adjacent to the origin of jadeite. After hundreds of millions of years of nourishment, this piece of Yunnan has a mysterious style like jadeite, and people who love jadeite all over the world come here in droves. At that time, the jadeite culture experienced the speculation and flooding of businessmen, and the primary reason for people's falling in love with it has disappeared. Countless smart jades were either put away by investors and museums, or left in the vast sea of people. Chen Jianfei, an entrepreneur who cherishes jadeite and is familiar with Yunnan style, decided to spread the story of jadeite and Yunnan. So adhering to the wish of sharing and altruism, yitaixiang, a professional jadeite brand, was founded. The logo of the brand chooses the symbol "∞" with infinite significance, supplemented by the derivative lines of gourd, Ruyi and auspicious clouds with beautiful implication. It means that people need to communicate with each other endlessly, tolerate each other and be grateful from time to time, so as to make the love in their hearts warm the world forever. In the uneven jadeite market environment, Yi taixiang, with a sense of "altruistic" social responsibility, breaks the tradition, abandons the business model of pursuing huge profits, and opens the brand Direct stores in the airport, which becomes a window for Yunnan to spread jadeite culture to the outside world. Yitaixiang's concept of space design comes from Wang Wei's bamboo Pavilion, a Zen poet: "sitting alone in the dark bamboo, playing the piano and roaring, people in the deep forest don't know, and the moon will take care of each other". This is a hermit's leisure life interest, and yitaixiang's quiet, elegant and vulgar realm for jade lovers. As long as you step into yitaixiang's "bamboo Pavilion", you will be able to feel the jadeite spirit lost in the noise and achieve the spiritual realm of human jade integration. Yitaixiang insists on using the emotional aesthetic design and the exquisite craftsmanship to inspire the spirit of jadeite, so that every piece of spiritual jadeite can never cease to warm the world. In order to promote the Chinese spiritual jadeite culture and art to the world, yitaixiang will continue to make efforts.
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