【乐视体育是哪个国家的品牌？】

2014年3月，乐视体育文化产业发展（北京）有限公司在乐视网体育频道的基础上正式成立，由单一的视频媒体网站的业务形态，发展为基于“IP运营+内容平台+智能化+互联网服务”的全产业链体育生态型公司。

2015年5月13日，乐视体育完成8亿元的A及A+轮融资，公司估值为28亿元。2016年4月12日消息，乐视体育今日正式宣布获80亿元B轮融资，公司估值约215亿元。

乐视体育以“让每个人更好地参与体育”为使命目标，确立全球化、产业化、互联网化三大发展理念，致力于整合全球体育资源，强化科技融入体育的力度，打造体育全产业链体系，推动体育产业全面升级。

在全球化方向，2015年7月，乐视体育美国硅谷总部正式挂牌，开启了双总部的全球化布局。美国总部负责全球研发合作以及美国市场开发，中国总部负责体育产业生态布局和中国等市场开发。9月，乐视体育香港公司正式成立，知名媒体人程益中出任CEO。2015年乐视体育还先后在重庆、无锡、苏州、海口建立起了四大体育产业基地，复制与落地赛事运营、体育旅游、场地租赁、体育培训、智能场馆、休闲康复等六类业务，成为区域性互联网+体育的产业先锋。

在互联网化方向，乐视体育不断推出互联网体育创新产品与服务。2013年5月乐视体育APP正式上线，以直播为核心提供乐视体育生态全系产品；2015年9月乐视体育独立域名上线。

在产业化方向，2015年-2016年乐视体育通过资本布局加速体育全产业链建设。2015年7月，乐视体育与乐视网联合投资北京益动思博网络科技有限公司，在社群O2O及运动健康领域布局；2016年1月，乐视体育以3920万元人民币控股搜达足球，又以3亿元对价收购中国最大的体育主播直播平台——章鱼TV全部股权，标志乐视体育在体育大数据及UGC直播领域重点发力；2月，乐视体育1000万美元领投国内竞彩服务运营商章鱼彩票B轮融资，双方联合开发的中超竞猜游戏于3月4日中超开赛当天在乐视体育平台上线。2016年5月，乐视体育与永乐文化合资成立互联网体育票务销售公司乐加乐体育，实现从赛事信息、购票服务、赛场服务、观赛互动和商品消费的一条龙服务，以此激活中国体育票务市场的巨大潜力。

英文翻译：In March 2014, LETV sports culture industry development (Beijing) Co., Ltd. was officially established on the basis of LETV sports channel. From a single business form of video media website, it has developed into a whole industry chain ecological company based on "IP operation + content platform + Intelligent + Internet service". On May 13, 2015, LETV sports completed the round a and a + financing of 800 million yuan, with the company's valuation of 2.8 billion yuan. On April 12, 2016, LETV sports officially announced today that it has obtained 8 billion yuan of round B financing, with a company valuation of about 21.5 billion yuan. With the mission of "let everyone better participate in sports", LETV sports has established three development concepts of globalization, industrialization and Internet, committed to integrating global sports resources, strengthening the integration of science and technology into sports, building the whole sports industry chain system, and promoting the overall upgrading of sports industry. In the direction of globalization, in July 2015, LETV sports's Silicon Valley headquarters in the United States was officially listed, opening the global layout of dual headquarters. The U.S. headquarter is responsible for global R & D cooperation and U.S. market development, while the Chinese headquarter is responsible for the ecological layout of sports industry and market development in China. In September, LETV sports Hong Kong company was officially established, and Cheng Yizhong, a well-known media person, served as CEO. In 2015, the Chongqing sports, sports and sports industry in Wuxi, Suzhou and Haikou established four sports industry bases, including six categories of business, including replication and landing, sports, tourism, venue leasing, sports training, intelligent venues, leisure rehabilitation, etc., and become the pioneer of Regional Internet plus sports industry. In the direction of Internet, LETV sports continues to launch innovative products and services of Internet sports. In May 2013, LETV sports app was officially launched, providing LETV sports ecosystem products with live broadcast as the core; in September 2015, LETV sports independent domain name was launched. In the direction of industrialization, LETV sports accelerated the construction of the whole sports industry chain through capital layout from 2015 to 2016. In July 2015, LETV sports and LETV jointly invested in Beijing Yidong Sibo Network Technology Co., Ltd. to lay out in the field of community o2o and sports health; in January 2016, LETV sports controlled Souda football with 39.2 million yuan, and acquired all the equity of Octopus TV, the largest sports broadcast platform in China, for 300 million yuan, marking LETV's live broadcast in sports big data and UGC Focus on the field; in February, LETV sports led the investment of 10 million US dollars in round B financing of Octopus lottery, a domestic competition service operator, and the game jointly developed by the two sides was launched on LETV sports platform on March 4, the opening day of the game. In May 2016, LETV sports and Yongle culture jointly established an Internet sports ticketing sales company, Lejiale sports, to realize a one-stop service from event information, ticket purchase service, venue service, watching interaction and commodity consumption, so as to activate the huge potential of China's sports ticketing market.

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