【海的SEAS是哪个国家的品牌?】
山东海瓷文化股份有限公司以工艺美术品创意、创作与销售为主营业务,涵盖文化艺术培训、文化旅游服务、书画经营、艺术品展览等内容。
山东海瓷文化股份有限公司的战略目标是:打造文化健康领域的优势品牌。
山东海瓷文化股份有限公司座落在渤海之滨的无棣县城,区域浓厚的儒家文化、孙子文化、吴氏家族文化及宽广的海洋文化为“海瓷艺术”文化的产业化发展奠定了坚实的基础。
山东海瓷文化股份有限公司以陶瓷艺术工艺创新为基础,实现了“化贝壳为海瓷,化海瓷为艺术”的二次跨越。“钙质瓷的釉中彩手绘生产工艺方法”获得国家发明专利。
山东海瓷文化股份有限公司立足于文化艺术的推广,也注重于艺术体验的普及和培训。2014年推出的“艺术瓷生活化”的经营方向,开展“海瓷艺术”手绘及陶艺培训,在成都、北京、青岛、济南等地设立了手绘体验基地,将艺术瓷创作的工艺融入了生活瓷的个性加工,陶瓷知识培训及手工体验进入了课堂,深受中小学及艺术爱好者的欢迎和赞扬。
山东海瓷文化股份有限公司在产品经营上追求“产品艺术化、环境情趣化、生活健康化”,推出的“海瓷艺术生活馆”、“手绘体验中心”、“商场专柜”等实体店面向三级以上城市广泛布点,同时设立网上“海瓷商城”和“天猫、京东”电子商务平台,推行线上线下融合发展,线上推广、下单,线下体验、消费。“海瓷坊”微营销开展个性定制,体验推广也已成为公司经营的新渠道、新模式。
山东海瓷文化股份有限公司与“山东艺术学院、山东工艺美术学院、国家画院、清华大学、河北工业大学”等院校达成了战略合作,与全国数百位艺术家保持业务联系及年度合作创作计划,十余所大学在公司设立了教学实习基地。公司依托外智资源和广泛合作平台基础上,培训和建立自己专业的创意创新人才队伍,围绕“快乐文化、健康体验”的经营理念、继续做大做强工艺美术生活品的创意及制造销售,延伸手工艺培训及特色文化旅游等文化产业板块,真正实现打造文化健康领域优势品牌的战略目标。
英文翻译:Shandong haiporcelain Culture Co., Ltd. is mainly engaged in the creation, creation and sales of Arts and crafts, covering cultural and art training, cultural tourism services, calligraphy and painting business, art exhibition, etc. The strategic goal of Shandong haiporcelain Culture Co., Ltd. is to build an advantageous brand in the field of cultural health. Shandong sea porcelain culture Co., Ltd. is located in Wudi County, which is near the Bohai Sea. The strong Confucian culture, grandson culture, Wu family culture and broad marine culture in the region have laid a solid foundation for the industrialization of "sea porcelain art" culture. Based on the innovation of ceramic arts and crafts, Shandong Hai porcelain culture Co., Ltd. has realized the second leap of "transforming shell into sea porcelain and sea porcelain into art". "The production process of hand-painted calcium porcelain in glaze color" has obtained the national invention patent. Based on the promotion of culture and art, Shandong haiporcelain Culture Co., Ltd. also pays attention to the popularization and training of art experience. In 2014, we launched the business direction of "art porcelain living", carried out "sea porcelain art" hand painting and ceramic art training, set up hand painting experience bases in Chengdu, Beijing, Qingdao, Jinan and other places, integrated the art porcelain creation process into the individual processing of life porcelain, ceramic knowledge training and manual experience into the classroom, and was welcomed and praised by primary and secondary schools and art lovers. Shandong Haici Culture Co., Ltd. pursues "product artistry, environmental interest and healthy life" in product management. The physical stores such as "Haici art life Museum", "hand-painted experience center" and "shopping mall counter" launched by Shandong Haici Culture Co., Ltd. are widely distributed to cities above three levels. Meanwhile, online "Haici mall" and "tmall, Jingdong" e-commerce platforms are set up to promote online e-commerce Offline integration development, online promotion, ordering, offline experience and consumption. "Haicifang" micro marketing carries out personalized customization, and experience promotion has become a new channel and mode of the company's operation. Shandong haiporcelain Culture Co., Ltd. has reached strategic cooperation with "Shandong art college, Shandong Arts and crafts college, National Academy of painting, Tsinghua University, Hebei University of technology" and other colleges and universities. It has maintained business contact with hundreds of artists in the country and annual cooperative creation plan. More than ten universities have established teaching practice bases in the company. On the basis of external intelligence resources and extensive cooperation platform, the company trains and establishes its own professional creative and innovative talents team, focuses on the business philosophy of "happy culture and healthy experience", continues to expand and strengthen the creativity, manufacturing and sales of Arts and crafts life products, extends the cultural industry sectors such as handicraft training and characteristic cultural tourism, and truly realizes the creation of advantageous products in the field of cultural health The strategic goal of the card.
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